SEO news from around the world
In a recent discussion on Reddit’s r/SEO forum, Google’s Search Advocate, John Mueller, cautioned against relying too heavily on third-party SEO metrics. His comments came in response to a person’s…
Google has announced that Prabhakar Raghavan, the executive overseeing the company’s search engine and advertising products, will be stepping down from his current role. The news came on Thursday in…
This post was sponsored by Wix Studio. The opinions expressed in this article are the sponsor’s own. Black Friday 2024 is rapidly approaching and with ecommerce websites vying for the…
Dear Readers, SEO Pros, and Digital Marketers, Hello, I’m Jenise. I’ve been at the SEJ helm for 15 years, with Loren Baker and Brent Csutoras at my side as majority…
This week’s Ask an SEO column comes from an anonymous asker: “What should a backlink profile look like, and how do you build good backlinks?” Great question! Backlinks are a…
YouTube is rolling out an update with changes across desktop, mobile, TV, and YouTube Music. Key Changes & New Features User Interface The update brings visual changes to YouTube’s interface…
Microsoft upgrades Bing Webmaster Tools with extended data access, new recommendations system, and AI assistant in limited testing phase. Bing Webmaster Tools extends historical data to 16 months. “Insights” becomes…
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But…
Google Flights and Google Hotels have dominated travel-related Google search terms in recent years, which has been seen as a threat by many travel operators. However, if approached properly, the…
Google’s online shopping experience just got a huge revamp in the United States. Just today, Google announced a major overhaul of its Shopping platform, built from the ground up using…
In a recent Google Search Central YouTube video, Martin Splitt from the Google Search team shared three SEO tips for multilingual websites. The video focuses on three aspects of website…
Here at Moz, we’re always looking for ways to build our community of like-minded SEO enthusiasts who enjoy the constant challenge and evolution of the search marketing world. Between MozCon,…
“Overoptimization can lead to undifferentiation,” as Rory Sutherland says. Over-reliance on SEO has left many businesses undifferentiated and vulnerable as Google has introduced more algorithms that reward user behavior. In…
Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination…
Google’s Web Performance Developer Advocate, Barry Pollard, has clarified how Cumulative Layout Shift (CLS) is measured. CLS quantifies how much unexpected layout shift occurs when a person browses your site.…
Schema Markup is a key SEO strategy for brands that want to stay competitive in this new world of search. Implementing robust Schema Markup can enable brands to improve their…
Building high-quality links that drive traffic and boost your rankings can be a real challenge. But with the right guidance, you can create a successful link-building campaign that stands the…
Born between 1997 and 2012, Generation Z (Gen Z) is the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives.…
Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They explain how to leverage Google Trends search data to make better decisions…
In a big move for digital advertisers, Reddit has just introduced a new Keyword Targeting feature, changing the game for how marketers reach their target audiences. This addition brings fresh…
In August 2024, Google lost its first major antitrust case in the U.S. Department of Justice vs. Google. While we all gained some interesting insights about how Google’s algorithm works…
SEO professionals know the value of investing in the right tools. While free SEO tools have their place, some paid options offer more features and deeper insights. This article examines…
What I believe and why I think SEO content has a packaging problem, is because the traditional way that we, as SEO content creators, have been encouraged to create content…
This post was sponsored by Legal SEO Conference. The opinions expressed in this article are the sponsor’s own. Date: December 6, 2024Location: InterContinental Miami, FloridaCapacity: Only 150 spots available The…
The Internet Archive has been hit by a cyberattack, compromising the personal data of over 31 million users. The nonprofit organization, known for its Wayback Machine service, which archives web…
Google Analytics adds a Realtime pages report, offering instant insights on page views, user engagement, and website performance. Google introduced a new Realtime pages report in Analytics. The report shows…
The Snapchat ad ecosystem just expanded with two new placement options. On Tuesday, Snap announced they started testing on two new placements: Sponsored Snaps Promoted Places While not available to…
The latest question for Ask A PPC is based on Ad Strength and Creative. It comes from Isha in Delhi, who asks: “Should extended text ads be paused or kept…
This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. With its ability to rapidly produce content at scale, generative AI has quickly…
The ascension of Reddit to one of the largest sites on the web over the last 15 months is quite controversial and unique. Never in the history of SEO has…