Mastering Multi-Site SEO Case Study
Multi-site SEO is a complex but essential strategy for businesses managing multiple domains or subdomains. It’s not just about optimizing each site in isolation – it’s about creating a unified…
A Guide To 301 Vs. 302 Redirects For SEO
When managing a website, choosing the right type of redirect is crucial for ensuring a smooth user experience and maintaining SEO performance. While there are multiple ways to redirect a…
Boosting Revenue with Google Ads for B2C: AI Strategies
This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity.…
How Page Performance Hurts UX & How You Can Fix It
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. From a user’s perspective, a slow website can be incredibly frustrating, creating a poor…
Google’s Leadership Shakeup Long Time Coming
Google CEO Sundar Pichai finally took action and made significant leadership changes. Prabhakar Raghavan, who ran Google Search, Ads, Commerce, Geo, Assistant, and Payments, now reports to Pichai as Chief…
Why Search Data Is Powerful Market Intelligence Data
Marketers work with search data every day, but we’re greatly underutilizing its potential. Let me explain. Search data can tell us all kinds of things about markets, audiences, behavior, and…
Google’s Answer on Ideal Content Length for SEO
Google’s John Mueller answered a question on LinkedIn about the ideal content length for performing well on Google. Participants in the discussion pressed for specifics, raised concerns about being SERP-blocked…
Mullenweg Criticized for 1st Amendment Claims
Matt Mullenweg portrayed himself as a victim in his dispute with WP Engine, claiming in a tweet and blog post that they are ‘trying to curtail’ his free speech. Social…
12 Essential Steps In Building A Winning SEO Strategy
SEO is not just about optimizing for search engine rankings. It’s also about understanding your audience’s needs and providing solutions through your website or landing page. Google alone processes over…
Branded SEO: Mastering the Future of Search Rankings
If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many…
Google Expands Travel Feeds In Search Ads
Google has announced an expansion of its Travel Feeds feature for Search Ads. This update allows hotel advertisers to directly include more detailed information from their feeds in search results.…
Google To Retire Sitelinks Search Box In November
Google has announced the retirement of the sitelinks search box feature. This change, set to take effect on November 21, marks the end of a tool that has been part…
Google’s AI Fails At 43% Of Finance Queries, Study Finds
A study by The College Investor finds significant inaccuracies in Google’s AI-generated summaries for finance queries. Out of 100 personal finance searches, 43% had misleading or incorrect information. Key Findings…
The Secrets Of Enterprise SEO [Webinar]
For many businesses, feeling overwhelmed by SEO best practices, endless checklists, and heaps of data is all too familiar—especially when competitors seem to be growing faster than ever. As SEO…
Why Connected TV Ads Are A Power Play For A Successful Ad Strategy
Entertainment viewing habits have changed dramatically in recent years, leading search ad platforms to introduce connected TV (CTV) video ad opportunities alongside standard video and display ads. Both Google Ads…
Google Analytics Adds New Segment Sharing Feature
Google Analytics 4 introduces segment sharing, improving data consistency. New features include a shared library and expanded user permissions. GA4 now allows segment sharing across users. Shared segments improve consistency…
16 Essential Paid SEO Tools That Are Worth the Money
SEO professionals know the value of investing in the right tools. While free SEO tools have their place, some paid options offer more features and deeper insights. This article examines…
What Can You Do About Google’s Helpful Content Update? — Whiteboard Friday
So just to quickly recap, what I found was sites that had lost in the September 2023 and March 2024 Helpful Content Updates, the last one was merged with a…
A Guide To Robots.txt: Best Practices For SEO
Understanding how to use the robots.txt file is crucial for any website’s SEO strategy. Mistakes in this file can impact how your website is crawled and your pages’ search appearance.…
Google Warns Against Over-Reliance On SEO Tool Metrics
In a recent discussion on Reddit’s r/SEO forum, Google’s Search Advocate, John Mueller, cautioned against relying too heavily on third-party SEO metrics. His comments came in response to a person’s…
Google Search Has A New Boss: Prabhakar Raghavan Steps Down
Google has announced that Prabhakar Raghavan, the executive overseeing the company’s search engine and advertising products, will be stepping down from his current role. The news came on Thursday in…
7 Ecommerce Auditing Priorities for Black Friday 2024
This post was sponsored by Wix Studio. The opinions expressed in this article are the sponsor’s own. Black Friday 2024 is rapidly approaching and with ecommerce websites vying for the…
An Open Letter From The CEO Of Search Engine Journal
Dear Readers, SEO Pros, and Digital Marketers, Hello, I’m Jenise. I’ve been at the SEJ helm for 15 years, with Loren Baker and Brent Csutoras at my side as majority…
What Links Should You Build For A Natural Backlink Profile?
This week’s Ask an SEO column comes from an anonymous asker: “What should a backlink profile look like, and how do you build good backlinks?” Great question! Backlinks are a…
YouTube Introduces Changes Across Web, Mobile, and TV
YouTube is rolling out an update with changes across desktop, mobile, TV, and YouTube Music. Key Changes & New Features User Interface The update brings visual changes to YouTube’s interface…
Bing Webmaster Tools Update: More Data, Recommendations, Copilot
Microsoft upgrades Bing Webmaster Tools with extended data access, new recommendations system, and AI assistant in limited testing phase. Bing Webmaster Tools extends historical data to 16 months. “Insights” becomes…
What Is Click-Through Rate & Why CTR Is Important
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But…
The Google Travel Takeover And What It Means For SEO
Google Flights and Google Hotels have dominated travel-related Google search terms in recent years, which has been seen as a threat by many travel operators. However, if approached properly, the…
Google Just Completely Rebuilt Its Shopping Experience
Google’s online shopping experience just got a huge revamp in the United States. Just today, Google announced a major overhaul of its Shopping platform, built from the ground up using…
Google’s Martin Splitt Shares 3 SEO Tips For Multilingual Sites
In a recent Google Search Central YouTube video, Martin Splitt from the Google Search team shared three SEO tips for multilingual websites. The video focuses on three aspects of website…