Why Search (And The User) Is Still Important To SEO
Throughout every technological change, the one constant always seems to be people calling for the death of SEO and search engines. While pundits have been quick to call for the…
FTC Bans Fake Reviews In Sweeping New Rule
FTC bans fake reviews and deceptive practices in new rule. Businesses face stricter regulations on review acquisition and disclosure. FTC bans fake reviews and review manipulation. Businesses must disclose connections…
Google Trends Update: Faster, Smarter, More Customizable
Google has updated its Trending Now tool in Google Trends, offering faster and more comprehensive search data. The tool now detects more trends, covers more countries, and provides more visualization…
How To Balance Performance And Brand Marketing
Balancing brand and performance marketing has nothing to do with giving each side its amount of time in the limelight. There’s no magic harmony you’re going to create that delivers…
How To Plan and Run a Successful Client Meeting
Hopefully, with all your data prepared and pre-meeting emails sent, you’ll feel ready to walk into your client meeting with confidence. Now, let’s talk briefly about running the meeting and…
9 Proven Ways To Improve Your PPC Campaign Performance
Pay-per-click (PPC) advertising remains a cornerstone of effective digital marketing strategies. Often, when we begin work on a PPC account or campaign, it comes with some history. Whether it’s because…
Google’s Gemini To Gain ‘Deep Research’ Feature
Google has revealed plans to expand the capabilities of its AI assistant Gemini, introducing a new feature called “Deep Research.” This announcement came via social media following the company’s recent…
ChatGPT Study Finds Training Data Doesn’t Match Real-World Use
A study by the Data Provenance Initiative, a collective of independent and academic researchers dedicated to data transparency, reveals a mismatch between ChatGPT’s training data and its typical use cases.…
Top Insights for 2025 Success
What opportunities are other SEO professionals taking advantage of? Did other SEO professionals struggle with the same things you did this year? Our fourth annual State of SEO Report is…
A Ruling Against Google Could Benefit The Open Web
Image Credit: Lyna ™ Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! 4 years after the DOJ lawsuit against Google started, Judge Amit Mehta declared Google…
Conversion Tracking & Reporting For Enterprise Accounts: Avoid Common Pitfalls
One of the biggest areas of contention in enterprise PPC advertising is conversion tracking efficacy. This is in part due to how difficult it is to get approvals, make changes…
Maximize Your Organic Traffic for Enterprise Ecommerce Sites
In the enterprise ecommerce space, staying ahead of the competition on Google can be challenging. With so much at stake, it’s key to ensure that your site is performing at…
Google Halts AdSense Monetization For Russia-Based Publishers
Google’s halting ad monetization for Russian publishers on AdSense, AdMob, and Ad Manager, effective August 12, citing “ongoing developments” in the country. This impacts Russian digital publishers, content creators, and…
Google’s AI Overviews Ditch Reddit, Embrace YouTube
A new study by SEO software company SE Ranking has analyzed the sources and links used in Google’s AI-generated search overviews. The research, which examined over 100,000 keywords across 20…
Mastering Content for Topical Authority and Citations
The search and AI ecosystem is full of promise, options, and new ways for literally every type of marketer to evolve and grow. Yes, there is lots of complexity, but…
Google’s “Branded Search” Patent For Ranking Search Results
Back in 2012 Google applied for a patent called “Ranking Search Results” that shows how Google can use branded search queries as a ranking factor. The patent is about using…
13 Steps To Boost Your Site’s Crawlability And Indexability
One of the most important elements of search engine optimization, often overlooked, is how easily search engines can discover and understand your website. This process, known as crawling and indexing,…
What Are Breadcrumbs & Why Do They Matter for SEO?
Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience. Many websites still don’t implement breadcrumbs, which is a huge mistake. Not only…
Understanding & Optimizing Cumulative Layout Shift (CLS)
Cumulative Layout Shift (CLS) is a Google Core Web Vitals metric that measures a user experience event. CLS became a ranking factor in 2021 and that means it’s important to…
Google Confirms 3 Ways To Make Googlebot Crawl More
Google’s Gary Illyes and Lizzi Sassman discussed three factors that trigger increased Googlebot crawling. While they downplayed the need for constant crawling, they acknowledged there a ways to encourage Googlebot…
Search Intent and the Organic Funnel — Whiteboard Friday
So, starting at the top of the funnel, with informational search, this is people who are not necessarily even thinking anything to do with a conversion, not even at an…
Social Media Career Path: How To Get Started
The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect with their customers and build…
The 6 Best AI Content Checkers To Use In 2024
Today, many people see generative AI like ChatGPT, Gemini, and others as indispensable tools that streamline their day-to-day workflows and enhance their productivity. However, with the proliferation of AI assistants…
URL Parameters Create Crawl Issues
Gary Illyes, Analyst at Google, has highlighted a major issue for crawlers: URL parameters. During a recent episode of Google’s Search Off The Record podcast, Illyes explained how parameters can…
Does Googlebot Really “Follow” Links?
Google’s Gary Illyes reveals Googlebot collects links instead of “following” them, contradicting official documentation. Googlebot collects links rather than following them in real-time. Gary Illyes shared this information in Google’s…
How Will Google’s Antitrust Ruling Affect You?
So, how might this impact Google consumers in the broadest sense? At this scale, we don’t have much precedent. I’m old enough to remember both the Microsoft (2000) and AT&T…
How To Launch, Manage, & Grow An Affiliate Program Step-By-Step
In part 1 of this guide, you learned the terminology used in the affiliate industry, what can add value and potentially cause a loss for your company, and how to…
Creating Value And Content Across Multiple City And Area Service Pages
For enterprise multi-location businesses, the alignment of your SEO strategy and business strategy is crucial for success. Whether the business is operating a franchise model, a retail chain, or multiple…
Free WordPress AI Writing Assistant By Jetpack
Jetpack announced a free WordPress writing tool called Write Brief With AI that improves the clarity and conciseness of content. The AI writing assistant is based on an internal tool…
Google’s AI Now Chooses Your Local Ad Photos
Google has announced a new update to its Local Services Ads (LSA) platform, implementing an automated photo selection feature. Ginny Marvin, Google Ads Liaison, revealed that the company will now…