Leading AI assistants misrepresented or mishandled news content in nearly half of evaluated answers, according to a European Broadcasting Union (EBU) and BBC study. The research assessed free/consumer versions of…

If you manage PPC campaigns, you’ve seen it. Platforms are making more decisions without asking you first. Campaign types keep consolidating into AI-first formats like Performance Max and Demand Gen.…

Many brands are re-evaluating their relationships with agencies. In a 2024 report, 40% of companies surveyed said they were likely to switch from their primary agency in the next six…

Turn Reviews Into Real Visibility, Trust, and Conversions Reviews are no longer just stars on a page. They are key trust signals that influence both humans and AI. With AI…

Google announced an update to its voice search, which changes how voice search queries are processed and then ranked. The new AI model uses speech as input for the search…

The French technology group Positive acquired Surfer, the popular content optimization tool. The acquisition helps Positive create a “full-funnel” brand visibility solution together with its marketing and CRM tools. The…

Brave disclosed security vulnerabilities in AI browsers that could allow malicious websites to hijack AI assistants and access sensitive user accounts. The issues affect Perplexity Comet, Fellou, and potentially other…

OpenAI released ChatGPT Atlas today, describing it as “the browser with ChatGPT built in.” OpenAI announced the launch in a blog post and livestream featuring CEO Sam Altman and team…

I just got back from San Diego and Toronto, where I spoke at Ahrefs Evolve and SEO IRL – both of which were fantastic. A lot of people I met…

A major category, focus, or pillar (as I have defined it for decades) of SEO is content. Influencing a range of on-page factors, but more so to develop authentic context…

GEO/AEO is criticized by SEOs who claim that it’s just SEO at best and unsupported lies at worst. Are SEOs right, or are they just defending their turf? Bing recently…

The Wikimedia Foundation (WMF) reported a decline in human pageviews on Wikipedia compared with the same months last year. Marshall Miller, Senior Director of Product, Core Experiences at Wikimedia Foundation,…

At the recent WordCamp Canada, WordPress co-founder Matt Mullenweg answered a question about how individuals and agencies could support the WordPress ecosystem against “bad actors” who don’t share the same…

Raptive lowered its minimum traffic requirement to 25,000 monthly pageviews from 100,000. The ad network announced the new threshold represents a 75% reduction from the previous standard. Raptive retired its…

SEO and marketing are driven by the choices that you make, and those choices should be guided by clear, trustworthy data. Having a range of sources that you track on…

Your founder’s voice is your startup’s most valuable – and often most underleveraged – asset. I see this so often with startup leaders. They either avoid posting on LinkedIn (my…

Buffer’s analysis of 11.4 million TikTok posts from over 150,000 accounts reveals that posting 2-5 times per week delivers the steepest per-post view increase. The study challenges the usual recommendation…

Google’s Liz Reid, Vice President of Search, recently said that AI Overviews shows what kind of content makes people click through to visit a site. She also said that Google…

WordPress remains the dominant force in content management systems, powering 43.3% of websites surveyed and holding a 60.7% share among sites using a CMS, according to W3Techs (October 2025). That…

Online communities have infiltrated the internet, appearing at the top of search engine results pages (SERPs) for most queries. They play an integral role in shaping brand perception, purchasing decisions,…

Google’s John Mueller answered a question about removing hacked URLs that are showing in the index. He explained how to remove the sites from appearing in the search results and…

Google Business Profile appears to be testing a feature that lets managers share the same update across multiple locations from a single dialog. Tim Capper reported seeing the option. After…

Brand safety has always been part of the conversation in digital advertising, but recent shifts in the broader media landscape have brought new layers of complexity. Advertisers today are working…

Search has never stood still. Every few years, a new layer gets added to how people find and evaluate information. Generative AI systems like ChatGPT, Copilot Search, and Perplexity haven’t…

10Web, an AI website-building platform, launched Vibe for WordPress, an AI-based site builder that works natively with WordPress. Vibe for WordPress aims to simplify and scale the process of creating…

Google’s VP of Product, Robby Stein, recently answered the question of what people should think about in terms of AEO/GEO. He provided a multi-part answer that began with how Google’s…

When conversational AIs like ChatGPT, Perplexity, or Google AI Mode generate snippets or answer summaries, they’re not writing from scratch, they’re picking, compressing, and reassembling what webpages offer. If your…

Google says it has adjusted rankings to surface more short-form video, forums, and user-generated content in response to how people search. Liz Reid, VP and head of Google Search, discussed…

Bing now supports the data-nosnippet HTML attribute, letting websites exclude specific page sections from search snippets and AI-generated answers in Bing. Websites can exclude selected sections from Bing Search snippets…