OpenAI Files Trademark Application for GPT-5
OpenAI OpCo, LLC has filed an application for the trademark “GPT-5” with the United States Patent and Trademark Office (USPTO). Screenshot from USPTO, August 2023 The application, filed on July…
Meta To Launch AI Chatbots With Distinct Personas
Facebook’s parent company, Meta, may be preparing to launch a new range of chatbots with distinct personalities, potentially as early as next month. The bots aim to boost user engagement…
Wix Studio Offers Freelancers & Agencies Way To Scale Business
Wix announced a significant evolution of the platform with a new offering called Wix Studio that enables agencies to quickly scale the process of creating business websites for clients. Wix…
Why It’s Time To Reinvent And Future-Proof Your Approach To Content Marketing
As a content marketer, you’re likely questioning your path forward. We’re at an inflection point with AI. Many marketers worry about job security. Yet, we face pressures to constantly churn…
Twitter’s Brand Equity: 17 Years & 12 Million Keywords
On July 24, Elon Musk made the surprise announcement that Twitter would be rebranding as ‘X’, with a new logo and brand identity arriving quickly after that announcement. Shortly after,…
A Guide to Boosting Speed And Performance
This week’s Ask An SEO Question comes from Momna in Dallas, who asks: “How can we improve page speed and page experience for the Shopify store? Shopify won’t allow us…
Google Assistant To Receive Generative AI Overhaul
According to an internal email obtained by Axios, Google plans to significantly revamp its Assistant digital assistant to utilize new AI technologies similar to ChatGPT and the company’s Bard chatbot.…
Linking To Authoritative Sites Won’t Help SEO
Google Search Advocate John Mueller recently corrected a common misunderstanding about linking to popular sites like Wikipedia while conversing online with the SEO community. Mueller was participating in a discussion…
How To Earn High-Authority Links That Drive Rankings
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. My agency, Fractl, was founded at the dawn…
7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)
The July 1 migration deadline for Google Analytics 4 (GA4) has passed, and perhaps you’re still feeling unsteady working in the platform, still have some setup to do, or are…
Managing Successful SEO Migrations
As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses…
Google Updates Product Ratings Policies On Automated AI Content
Google has updated its Product Ratings policies, effective August 28, 2023, on artificial intelligence (AI) and automated content. Kudos to Duane Forrester, who spotted and shared the policy update on…
Google Expands Site Names For Subdomains On All Devices
Google published updates to the site names system, with expanded support for subdomains on all devices in English, French, German, and Japanese. We’ve expanded support for subdomains and compiled more…
OpenAI Publishes Tutorial For AI-Generated Meeting Minutes
OpenAI, a leading artificial intelligence research lab, published a new tutorial on using its GPT-4 and Whisper models to automate the transcription and summarization of meeting minutes. The tutorial is…
How To Use The New Google Analytics Like A Pro
With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly. On July 12, I moderated a webinar with…
How To Use LinkedIn For Marketing
LinkedIn is a social media platform specifically geared towards businesses and professionals that want to network and promote their personal or professional brands. This article will explore LinkedIn marketing, including…
Data Storytelling: Skills and Elements — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Join Lazarina in this Whiteboard Friday where she…
Google Shares How It Treats .AI Domains For SEO
In a Google SEO Office hours session, Google’s Gary Illyes answered the question about whether there was a downside to using the .AI domain since it’s associated with the Caribbean…
The Value In B2B Marketing
How are you managing leads in your business? Are you spending hundreds of hours working through each one manually? Are you having to guess which leads are more likely to…
The Best Time To Post On Instagram (2023)
Instagram is the third most popular social channel, with 500 million daily active users and one billion monthly active users. That’s a lot of targeted audience to tap into; naturally,…
OpenAI, Google, Microsoft, and Anthropic Form AI Safety Forum
In a significant move towards ensuring the safe and responsible development of frontier AI models, four major tech companies – OpenAI, Google, Microsoft, and Anthropic – announced the formation of…
AI Improves UX For Over 3 Billion People
Meta recently held its Q2 earnings call, revealing critical insights into the company’s performance, social platform engagement, and future plans. The company’s focus on artificial intelligence (AI) developments and integrating…
Google’s AI Innovations Drive Search & Ad Performance: Q2 2023 Insights
Alphabet, the parent company of Google, had strong financial results in the second quarter of 2023. This was driven by progress in artificial intelligence (AI) and improvements to Google Search.…
How To Take Marketing Campaigns From Good To Great [Webinar]
What sets a great performance marketing campaign apart from the average ones? In this fast-paced digital landscape, are you doing what it takes to keep up with recent advancements and…
Use Google Ads AI & Machine Learning To Run Better Campaigns
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Our jobs are changing. Each day, Google Ads…
Oh, the 4-Day Workweek? We Crushed It. So Can You.
I have an abnormal nostalgia for a phenomenon from my grad school days known as “Thirsty Thursday.” The combination of evening classes on Thursdays and no classes on Fridays led…
Top 42 Viral Videos Of All Time
This is the third iteration of my YouTube Top Viral Videos of All Time list. The first one included the top 25 YouTube videos that had “gone viral” up to…
An Interview With SEJ CEO, Jenise Uehara
A new study by 4 Day Week Global explores the feasibility and benefits of a four-day workweek. The research follows 200 companies through year-long pilot programs to evaluate the impact…
Threads App Update Includes For You And Following Feeds
The latest social media platform from Instagram and Meta, Threads, has released several new updates to its app in response to user feedback. Threads App Updates: Following Feed, Translations, And…
Over One Billion Bing AI Chat Sessions
Microsoft announced robust fourth quarter and fiscal year results driven by its cloud business for investors in today’s earnings call. Growth In Revenue Ahead of the earnings call, Microsoft posted…