Google Search Advocate John Mueller provided detailed technical SEO feedback to a developer on Reddit who vibe coded a website in two days and launched it on Product Hunt. The…

Last week, I shared the largest usability study of AI Mode, and it revealed how users interact with the new search surface: They focus on the AI Mode text first…

TL;DR When it comes to LLM visibility, not all brands are created equal. For some, it matters far more than others. LLMs give different answers to the same question. Trackers…

Turn Data Into an Actionable AI Search Strategy AI search is transforming consumer behavior faster than any shift in the past 20 years. Many teams are chasing visibility, but few…

This post was sponsored by GatherUp. The opinions expressed in this article are the sponsor’s own. Local Search Has Changed: From “Found” to “Chosen” Not long ago, showing up in…

Is your brand ready for AI-driven SERPs? Search is evolving faster than ever. AI-driven engines like ChatGPT, Google SGE, and Bing Copilot are changing how users discover and trust brands.…

An advisory was issued for the popular WPBakery plugin that’s bundled in thousands of WordPress themes. The vulnerability enables authenticated attackers to inject malicious scripts that execute when someone visits…

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a…

For most PPC marketers, the weeks leading up to Black Friday aren’t just doing busy work. They’re loaded with decisions, deadlines, and last-minute requests. If you’re managing Google Ads, Microsoft…

Google’s Robby Stein, VP of Product at Google, explained that Google Search is converging with AI in a new manner that builds on three pillars of AI. The implications for…

Some GA4 users are reporting that a new conversational interface called Analytics Advisor is appearing inside Google Analytics. The sighting comes from analytics consultant Himanshu Sharma, who posted screenshots on…

Google rolled out AI trending previews in Discover and will add a “What’s new” sports feed to U.S. mobile search in coming weeks. AI trending previews in Discover are live…

YouTube is launching an all-new timeline editor for Shorts that puts video clips, overlays, and audio in one unified view. The update responds to creator requests for more precise controls…

AI provides many ways to augment and assist how SEOs work. From analyzing SERP intent, to brainstorming content strategy for new pages, to running competitive analysis, to producing stakeholder-ready presentations,…

Two critical vulnerabilities were identified in the WP Travel Engine, travel booking plugin for WordPress that’s installed on more than 20,000 websites. Both vulnerabilities enable unauthenticated attackers to obtain virtually…

Google has quietly updated its list of user-triggered fetchers with new documentation for Google NotebookLM. The importance of this seemingly minor change is that it’s clear that Google NotebookLM will…

Google has released Lighthouse 13 with a broad audit consolidation that aligns Lighthouse reports with Chrome DevTools’ newer insight model. The update is available now via npm and Chrome Canary.…

The rise of AI technologies has brought a level of panic to the publishing industry not seen since the birth of the world wide web. We all know AI is…

YouTube is piloting a policy change that allows some previously terminated creators to request a new channel after a one-year waiting period. The program will roll out to eligible creators…

At the end of 2022, OpenAI launched ChatGPT and opened up an easy-to-access interface to large language models (LLMs) for the first time. The uptake was stratospheric. Since the explosive…

For years, marketers have struggled to measure the full picture of how their brand shows up on YouTube. Paid campaigns have their own dashboards. Creator collaborations usually live in separate,…

Out of many direct conversations I’ve had in the industry, there’s a mixed reaction to how much AI might impact SEO and search. It depends on your business model as…

What I’m about to say will feel uncomfortable to a lot of SEOs, and maybe even some CEOs. I’m not writing this to be sensational, and I know some of…

Artificial intelligence is changing how the web works. Search engines, voice assistants, and generative platforms are altering how people find information and make decisions. The internet is no longer built…

WP Engine filed a Second Amended Complaint against Automattic and Matt Mullenweg in response to the September 2025 court order that dismissed several counts but gave WP Engine an opportunity…

Microsoft has shared guidance on structuring content to increase its likelihood of being selected for AI-generated answers across Bing-powered surfaces. Much of the advice reiterates established SEO and UX practices…

If you’ve read “From Line Item to Leverage” or “Who Owns Web Performance?,” you know I’ve argued that enterprise SEO failures are rarely due to incompetence or lack of effort.…

Google is updating its demand source management by replacing the Ad Networks blocking control with a new Authorized Buyers control in AdSense. This change affects how you control which demand…

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not…