Google announces AI-driven updates to Search and Lens, expanding visual and audio capabilities while introducing ads in AI-generated results. Google adds AI-powered video and voice features to Lens. Circle to…

Headless CMSs are becoming more popular as companies want more flexible content management tools. These systems separate the content creation from how it’s displayed, giving more options for publishing content…

The much anticipated launch of ads in AI Overviews is officially live. Originally announced in May’s Google Marketing Live event, it’s now available for mobile users in the United States.…

Google is rolling out new Google Lens features to make visual shopping easier for users. Starting this week, users will now start to see detailed product information when using Google…

A lot has been said about the remarkable opportunities of Generative AI (GenAI), and some of us have also been extremely vocal about the risks associated with using this transformative…

YouTube expands Shorts to 3 minutes, adds templates, AI tools, and the option to show fewer Shorts on the homepage. YouTube Shorts will allow 3-minute videos. New features include templates,…

Google has announced an update to its Search Central documentation, introducing support for certification markup in product structured data. This change will take full effect in April and aims to…

This edited extract is from Digital and Social Media Marketing: A Results-Driven Approach edited by Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton ©2024 and is reproduced with permission from…

WP Engine, the managed web host recently banned from WordPress.org, has filed a federal lawsuit against WordPress co-founder Matt Mullenweg and Automattic, alleging attempted extortion as well as seeking relief…

Today’s Ask An SEO question comes from Michal in Bratislava, who asks: “I have a client who has a website with filters based on a map locations. When the visitor…

In case you missed it, Google just rolled out the AI Image Editor to support additional campaign types. Originally launched for Performance Max campaigns, it now supports these additional types:…

Google rolled out a new Core Web Vitals tool called CrUX Vis that shows you hidden patterns in performance scores and offers guidance on what to improve. The data is…

In a recent update to its Search Central documentation, Google has officially relegated the ‘noarchive’ rule to a historical reference section. The new text in Google’s help document reads: “The…

Mastering effective ad copy is crucial for achieving success with Google Ads. Yet, the PPC landscape can make it challenging to discern which optimization techniques truly yield results. Although various…

In a recent interview with Aleyda Solis, Google’s Search Liaison, Danny Sullivan, discussed the company’s approach to ranking smaller websites versus larger brands. This topic has long been a point…

Google updates guidance on Product markup, advising ecommerce sites to prioritize HTML implementation and use JavaScript cautiously. Google recommends including Product markup in initial HTML for best results. …

Google’s John Mueller offered a useful for technical SEO tip for those launching a new site that will help your site get picked up by Google faster by avoiding this…

Microsoft has announced an expansion of Bing’s generative search capabilities. The update focuses on handling complex, informational queries. Bing provides examples such as “how to effectively run a one-on-one” and…

Regulation splits the internet experience, a.k.a. Search, into a European and American version with stark differences. While big tech companies face complexity, Search players have an opportunity to compare SERP…

In SEO, making strategic decisions without empirical data is like relying on luck for consistent results. But how can you effectively harness data to guide your SEO efforts and ensure…

This post was sponsored by Wix. The opinions expressed in this article are the sponsor’s own. SEO courses seem to be everywhere. In that sense, they’ve become a dime a…

Google has announced updates to Search Console, introducing sticky filters across Performance reports and streamlining navigation within the tool. Search Console Performance report filters are now sticky! 🥳 From now…

Google’s Lighthouse doesn’t use the Interaction to Next Paint (INP) metric in its standard tests, despite INP being one of the Core Web Vitals. Barry Pollard, Web Performance Developer Advocate…

New data from BrightEdge shows significant changes to Google AI Overviews, prioritizing topic-specific sites and a stronger focus on ecommerce ahead of the year-end shopping season. Google Core Update And…

In a recent interview with Aleyda Solis, Google Search Liaison Danny Sullivan discussed the increasing prominence of user-generated content (UGC) in search results. Explaining the motivation behind the shift, Sullivan…

Only 3% of businesses put their clients at the center of their operations. This is an alarming statistic, considering that businesses that see themselves as “client-obsessed” report 49% faster profit…

SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills. We’ve put together a list of essential SEO books suitable for readers…

Are you ready to leverage AI to transform your digital marketing approach and drive unparalleled results? AI is no longer an option. It’s essential to stay competitive in today’s fast-paced…

Google’s John Mueller clarified the longstanding confusion about whether it’s appropriate to use a noindex rule and a canonical tag on the same page. A 2021 statement suggested that using…