How To Use Performance Max For Travel Campaigns
Google recently provided its Performance Max best practices for advertisers in the tourism and travel industry. The need for additional support tools outside of retail and ecommerce has been strong…
13 Local Search Developments You Need to Know About from Q1 2023
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Can you believe we’ve already sped…
The Pros & Cons To Consider
Rendering is crucial to your website’s operations, enabling Google to retrieve your webpages, decipher the code, and understand its content and structure. The rendering process then converts this code into…
14 Ways To Create Backlink Opportunities
Getting Started: 2023 Link Building Best Practices Let’s quickly cover the basics of link building first: The best backlinks come from high-authority sites whose niche is the same as yours,…
Google Updates Search Console With New Merchant Reports
Google announced an update to search console that provides merchants with the power to accurately gauge the search performance of their product listings and product snippets. Search console has two…
Changes To Government Docs & Services
Google is postponing the enforcement date of new advertising policies to May 24, allowing extra time to make needed adjustments. Google’s policy enforcement date is postponed to May 24, 2023,…
Google Enhances Discovery Ads: Boosting Engagement & Conversions
Google is rolling out updates to Discovery ads to help brands excel on the platform’s most engaging ad surfaces. As consumers increasingly shop across multiple online touchpoints, over half use…
Analyzing The February 2023 Product Review Update
Google’s official algorithm updates often present unique opportunities. Knowing that Google has made an algorithmic change can present the chance to better understand the search ecosystem. (That’s not to minimize…
New Open Source ChatGPT Clone
Open Source GPT Chat took another step forward with the release of the Dolly Large Language Model (DLL) created by the Databricks enterprise software company. The new ChatGPT clone is…
Identify Featured Snippet Opportunities – Next Level
Featured snippets offer a fantastic opportunity for increased traffic and visibility for your site. There is a lot to say about this SERP feature and a lot that has already…
Should You Invest In Twitter Blue Or Meta Verified?
Twitter plans to end its legacy verified program at the end of this month. To continue having a verified blue checkmark, you must subscribe to Twitter Blue, now available globally.…
WordPress WooCommerce Payments Plugin Vulnerability
Automattic, publishers of the WooCommerce plugin, announced the discovery and patch of a critical vulnerability in the WooCommerce Payments plugin. The vulnerability allows an attacker to gain Administrator level credentials…
How Do You Clean Up Content Without Effecting Rankings?
Today’s Ask An SEO question comes from Neethu, who asks: My website is almost 20 years old. There are lots of content. Many of them are not performing well. How…
TikTok’s US Future Uncertain: CEO Faces Congress
During a five-hour congressional hearing, TikTok CEO Shou Zi Chew faced intense scrutiny from U.S. lawmakers about the social media platform’s connections to its Chinese parent company, ByteDance. Legislators from…
Optimize Your SEO Strategy For Maximum ROI With These 5 Tips
Wondering what improvements can you make to boost organic search results and increase ROI? If you want to be successful in SEO, even after large Google algorithm updates, be sure…
OpenAI Introduces Plugin Support For ChatGPT
OpenAI announced the introduction of plugin support for ChatGPT. This development aims to enhance the language model’s capabilities, allowing it to access up-to-date information, perform computations, and use third-party services.…
Mozilla Open Source AI To Challenge ChatGPT & Bard
Mozilla announced the founding of an open source initiative for developing AI that puts transparency, accountability and trustworthiness at the forefront of the open source AI products they will build…
Everything You Need To Know
Google has just released Bard, its answer to ChatGPT, and users are getting to know it to see how it compares to OpenAI’s artificial intelligence-powered chatbot. The name ‘Bard’ is…
10 Strategic SEO Insights & Tactical Advice For 2023 And Beyond
I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020,…
Microsoft Introduces Category-Based Targeting For Search Ads
Microsoft has unveiled a new approach to search advertising that aims to help businesses more effectively reach their target audiences in the retail media space. This innovative category-based targeting solution…
TikTok CEO To Testify In Hearing On Data Privacy And Online Harm Reduction
TikTok CEO Shou Chew will testify in a hearing before the U.S. House Committee on Energy and Commerce this Thursday, March 23, at 10:00 a.m. ET. As CEO, Chew is…
Opera Introduces AI-Powered Features In Desktop Browsers
Opera is launching the first stage of its Browser AI, incorporating generative AI tools into its desktop browsers. The company is integrating AI Prompts and popular GPT-based services ChatGPT and…
How Is It Different From GPT-3.5?
GPT-4, the latest version of ChatGPT, OpenAI’s language model, is a breakthrough in artificial intelligence (AI) technology that has revolutionized how we communicate with machines. ChatGPT’s multimodal capabilities enable it…
Top 3 Ways To Build Authority By Going Beyond Just Link Building
You want your online business to thrive. One of the best ways to do this is to establish website authority – and the key to successful authority building is to…
The ROI of Digital Accessibility
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In a recent AudioEye survey of…
LinkedIn Rolls Out 4 Updates For Business Pages
LinkedIn is rolling out an array of new features for business pages. These updates can help you showcase your business’s brand identity, values, and offerings while utilizing advanced publishing and…
Should Congress Investigate Big Tech Platforms?
This week, the House Energy and Commerce Committee will hold a full committee hearing with TikTok CEO Shou Chew to discuss how the platform handles users’ data, its effect on…
TikTok Updated Community Guidelines To Include AI Content
TikTok has updated its Community Guidelines, which will go into effect on April 21, 2023. The updated guidelines introduce TikTok’s Community Principles, which guide content moderation to uphold human rights…
AI-Powered Visual Content By Microsoft
Microsoft is launching Bing Image Creator, a cutting-edge AI-powered visual content creation tool. This innovative feature, designed for the new Bing and Microsoft Edge, allows users to generate images by…
Google Launches BARD AI Chatbot To Compete With ChatGPT
Google has unveiled BARD, an AI chatbot designed to compete with OpenAI’s ChatGPT and Microsoft’s chatbot in their Bing search engine. In a blog post, Google describes Bard as an…