Navigating Content Marketing Amidst the Rise of AI — Whiteboard Friday
But Ross, I don’t know how to go into Reddit. Reddit hates marketers. You’re right, it does. I’ve been blocked from Reddit about eight times in my career. I keep…
SEO news from around the world
But Ross, I don’t know how to go into Reddit. Reddit hates marketers. You’re right, it does. I’ve been blocked from Reddit about eight times in my career. I keep…
Matt Mullenweg posted on WordPress.org that WP Engine users have been granted a reprieve from the block on the WordPress plugin and theme repository until October 1st, allowing them to…
Joost de Valk, co-founder of the Yoast SEO plugin, published an article calling for more equitable contributions from large WordPress companies, greater financial transparency, and a new board that represents…
When it comes to large websites, such as ecommerce sites with thousands upon thousands of pages, the importance of things like crawl budget cannot be understated. Building a website with…
Paid search advertising is a powerful way to drive traffic and conversions for your brand. However, setting up your first campaign can feel overwhelming if you’re new to the game.…
Host: Chima Mmeje Topics: SEO, digital PR, eCommerce, marketing strategies, and more Frequency: Every 2 weeks Where to listen: YouTube, Spotify, Apple Podcasts Learn more: https://moz.com/mozpod Of course, it wouldn’t…
Squarespace announced updates to their Blueprint AI, automating website creation, and enhancing their tool suite—further strengthening their website building platform for small and medium-sized businesses. Squarespace Squarespace is known for…
Google updated their spam documentation, adding a new definition of site reputation abuse as the largest single change, followed by additional information about manual action consequences. The remaining updates are…
When implementing effective SEO strategies for clients, a frequent challenge is managing limited resources, especially in content creation and the technical capabilities needed to execute SEO recommendations. This complexity increases…
WordPress banned WP Engine, a managed WordPress web host, blocking thousands of websites from adding or updating plugins and themes. Technology writer Robert Scoble described the decision as “universally hated…
This post was sponsored by Similarweb. The opinions expressed in this article are the sponsor’s own. According to Rand Fishkin: ‘For most small and medium businesses and newer creators/publishers, SEO…
Content is SEO. More specifically, it’s one side of the SEO relationship. One core function of search engines is to connect users with the information they’re looking for. That information…
TikTok is no longer just a platform for viral dances and meme-worthy content. With its latest feature, Search Ads, TikTok is positioning itself as a serious player in the world…
The WordPress Foundation applied to trademark ‘Managed WordPress’ and ‘Hosted WordPress’ for software and hosting services. If approved, this would limit commercial use of these terms by web hosts and…
This is it, the final chapter in our journey to mastering value-based bidding! We have covered a lot of ground, from determining whether value-based bidding is a fit for your…
Want to get rid of that sinking feeling of looking with envy at the high review volumes and star ratings of your top local competitors? You already know that both…
This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. The scope of modern keyword strategy is expansive and crosses many disciplines. As Google…
WP Engine issued a cease and desist letter to Matt Mullenweg, demanding he stop making ‘false, misleading, and disparaging statements’ and cease using his position at WordPress.org to benefit his…
In the rapidly evolving world of SEO, staying ahead of the curve is critical. Traditional SEO focuses on optimizing for keywords and topics directly related to your business. However, as…
Google removed their documentation for the cache: search operator because it no longer works. The Internet Archive’s Wayback Machine shows the documentation was live as of September 17, 2024. The…
Following up on my first analysis of +546,000 AI Overviews, I dug deeper into three questions: How are common crawl data and AI Overviews related? How does user intent change…
For some years now (ever since Google Merchant Center was introduced in 2010), ecommerce advertisers have been working with product feeds. It’s historically been a complex and often fragile process,…
Matt Mullenweg, co-founder of WordPress and CEO of Automattic announced on Reddit that WP Engine initiated legal action against WordPress, Automattic, and Mullenweg himself. Mullenweg wrote that WordPress is countersuing.…
Just in time for the holiday advertising surge, Reddit announced new AI and automation features to its Ads Manager. In their announcement last week, Reddit unveiled three distinct features to…
For better or worse, brands have come to dominate Google search results, shaping the way users interact with the internet. As AI continues to evolve and search engines become more…
Google’s John Mueller answered a question on Reddit about image alt text and SEO, offering a comprehensive explanation of why alt text is important and why using AI for automatically…
SEO for Paws launched earlier this year, with the previous first event attracting 300 attendees to watch five hours of non-stop live streaming. To continue the good work it does,…
At the “Made on YouTube” event, which was held at Pier 57 on Sept. 18, 2024, CEO Neal Mohan, product executives, and top creators introduced nine new features and tools…
In the world of SEO, URL parameters pose a significant problem. While developers and data analysts may appreciate their utility, these query strings are an SEO headache. Countless parameter combinations…
Google constantly evaluates and updates its algorithms. There can be hundreds or even thousands of individual changes per year. Google does confirm some of the major updates, such as site…