SEO news from around the world
Google Ads Liaison Ginny Marvin has announced that account-level negative keywords are now available to Google Ads advertisers worldwide. The feature, which was first announced last year and has been…
Savvy digital marketers leverage user identification to create genuinely custom experiences for their customers because identity is a crucial part of today’s online landscape. Nancy Marzouk of MediaWallah joins me…
Twitter is making a significant change to its account suspension policy starting on February 1. Per an announcement from the Twitter Safety team, users will be able to appeal account…
Google Analyst Gary Illyes offers guidance on large robots.txt files, the SEO impact of website redesigns, and the correct use of rel-canonical tags. Illyes is taking questions sent to him…
Of all the many, many functions available in Google Ads, I have a few that are my favorites. And sitelink assets – previously known as sitelink extensions – are at…
Does a new year mean new content marketing best practices? Well, yes and no. Looking into the new year, there are new things to consider for your content marketing strategy,…
Whether it’s a new year, new team or the same year, same team, it’s important to set yourself up for success. Every team has their own unique challenges when it…
A successful search engine optimization strategy includes competitive analysis. The tools available today offer incredible value at generally reasonable fees. They help users accomplish more in less time, and many…
It may not look like one of the fancy, paid SEO tools you’re used to logging into, but Excel remains one of the most versatile and powerful tools in an…
Link-building strategies, along with SEO tools, have certainly changed over the years. Since the old automated link-building tools that automatically placed content like KontentMachine or GSA’s Search Engine Ranker, modern…
Yoast SEO plugin founder, Joost de Valk, published a critical appraisal of the WordPress user interface (UI), saying that it makes it “harder to use” and may be a reason…
Examining YouTube’s list of the top trending videos and top Shorts of 2022, as well as the YouTube Ads Leaderboard: 2022 year-end-wrap-up can teach content marketers, content creators, and digital…
The digital market is volatile and ever-changing. Everyone is competing for popular keywords, and artificial intelligence is changing content creation. It can be a bit daunting, especially if you’re new…
During an economic recession, marketing budgets and ROAS typically comes under much more scrutiny. You should read this article for reasons you should not cut your SEO spending during a…
Large Language Models (LLMs) like ChatGPT train using multiple sources of information, including web content. This data forms the basis of summaries of that content in the form of articles…
Since Elon Musk’s takeover of Twitter last October 27, 2022, things at the social media company have gone from bad to worse. You probably saw this coming from a mile…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Happy Friday, Moz fans! In today’s…
Google updated their Google Discover feed guidelines to emphasize the most important elements to include in the feed in order for it to be properly optimized. Google Discover Feed The…
Examining YouTube’s list of the top trending videos and top Shorts of 2022, as well as the YouTube Ads Leaderboard: 2022 year-end-wrap-up can teach content marketers, content creators, and digital…
Every month, 2.98 billion people around the globe open up their laptops or smart devices and navigate their way to Facebook. That’s roughly a quarter of everyone in the world,…
Meta announced that the suspension of former president Trump from Facebook and Instagram will be lifted within a few weeks, with “guardrails” in place to discourage repeat offenses. 2021 Suspension…
Much of the web is ephemeral. Web pages exist until they don’t. The content on them exists until it’s updated – and then it’s gone. Unless you go digging in…
Google has announced that Google Optimize and Optimize 360 will no longer be available after September 30. All experiments will continue to run until that date. Google launched Optimize over…
Twitter is rolling out a new ad unit called Search Keywords Ads that allows users to promote sponsored tweets in search results. Advertisers will now be able to pay for…
During a recent earnings call with shareholders, the CEO of Microsoft, Satya Nadella, stated that artificial intelligence would eventually be included in all of the company’s applications. After discussing Microsoft’s…
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Technology can be a conductor or…
Following the curtails of a 12,000-employee layoff on January 20th, the U.S. Department of Justice officially filed an antitrust lawsuit against Google this week. With rumors swirling about a possible…
1. Give Your Site A Responsive Layout & Mobile-Friendly Design Your website looks cool and works like a charm on PC; that’s fantastic. Have you tried opening it on a…
Google Search supports a variety of shopping experiences, known as merchant listing experiences, in its search results. These include product snippets, popular products, shopping knowledge panels, and image search. To…
LinkedIn is rolling out a new feature that allows users to see which newsletters other users are subscribed to. Starting February 11, when someone visits your profile, they’ll be able…