Paid media’s main job is to increase visibility and drive traffic for your brand. And as digital marketing evolves, so, too, will your strategy. In the current state of paid,…

Google recently paused the image generation capability of their Gemini model, admitting that the way it was tuned resulted unintended inaccuracies due to how the algorithm was “tuned”. This event…

Deep in the PPC ad platforms, there are plenty of hidden features that can improve performance and ease the management of ad campaigns. Some features are “opt-outs” that are valuable…

Google announced a deal with Reddit to gain access to real-time access to all of its content so that Google can show even more Reddit content than it already does…

In the dynamic realm of search engine optimization (SEO), my career spans nearly two decades, starting in 2004 when I started working for an agency and just two years later…

I’ve been writing about search engine optimization (SEO) for more than 20 years. Looking back, I realize actionable SEO insights need to be thoroughly updated in this era of constant…

Google is announcing the launch of its AI-powered tools for generating and editing images in Performance Max campaigns. These features, initially previewed in November, are now accessible in English worldwide,…

Many people are convinced that Google shows a preference for big brands and ranking low quality content, something that many feel has become progressively worse. This may not be a…

Google is releasing a new AI feature in the Chrome web browser that can help you compose written content. The “Help Me Write” tool, announced last month and launching this…

Google is rolling out an update to simplify reporting in Google Analytics. The changes, which start rolling out today, consolidate all advertising and publisher reporting into one centralized “Advertising” section.…

This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. Inflation…

In this installment of Ask a PPC, we’re going to dive into enhanced conversions. As brands get their privacy-first plans in place, it’s critical that you feel comfortable with enhanced…

Google released an open source large language model based on the technology used to create Gemini that is powerful yet lightweight, optimized to be used in environments with limited resources…

Google launches AI assistant Gemini for Workspace, available in 2 pricing tiers for business and enterprise. Google rebranded its AI assistant Duet as Gemini and made it more widely available. …

In a world where anyone can create any content using AI without being an actual expert, it has become difficult for users to trust online content. This trend is evident…

A mobile strategy is critical to your business presence, considering the saturation of mobile devices. This is where app store optimization (ASO) comes into play. In this article, you’ll learn:…

This post was sponsored by Wix. The opinions expressed in this article are the sponsor’s own. In the last 18 months, conversations about SEO have been dominated by artificial intelligence.…

Google responded to a small publisher whose article offered a step by step walkthrough of how big corporate publishers are manipulating the Google Reviews System Algorithm and getting away with…

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time…

Google expands structured data for product variants, enabling online merchants to showcase inventory variations in search results. Google now supports structured data for product variants like size, color, etc. …

Last year was the year of change for search, especially for schema markup. We saw a significant loss in clicks due to changes made to certain rich results, while simultaneously…

Google depends on volunteers called Local Guides to keep Search and Maps updated with information about local businesses and attractions. These volunteers contribute reviews, photos, and videos that help you…

It was reported that OpenAI is working on a search engine that would directly challenge Google. But details missing from the report raise questions about whether OpenAI is creating a…

Google Ads Liaison Ginny Marvin recently highlighted critical updates regarding Google’s enforcement of its EU User Consent Policy. Google is strengthening enforcement around consent requirements for European Economic Area (EEA)…

If you find yourself struggling to prioritize your SEO tasks effectively, you’re certainly not alone. It can be overwhelming trying to determine where you should focus your efforts to raise…

Google bans impersonation and false affiliation in ads, enforcing policy changes in March. Google bans impersonation and false affiliation in ads. Policy enforcement starts in March. Violators will be…

The advent of Google’s Search Generative Experience (SGE) is revolutionizing online search, ushering in a new era of contextualization and intuition in information discovery. This technological advancement is fundamentally changing…