SEO news from around the world
Google’s John Mueller answered a question about what happens to the signals associated with syndicated content when Google chooses the partner as the canonical instead of the original content publisher.…
WordPress announced a security release version 6.4.3 as a response to two vulnerabilities discovered in WordPress plus 21 bug fixes. PHP File Upload Bypass The first patch is for a…
Google’s DeepMind published a research paper that proposes a way to train large language models so that they provide more reliable answers and are resistant against reward hacking, a step…
Then, we graded our money keywords as 3s — these were the high-intent keywords where we could easily present Cognism as the answer to our buyers’ pain. An example is…
Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer…
Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even…
A company can generate influential media exposure by turning internal expertise into media sources. I challenge you to use brand scoring, like count, content shares, or other vanity metrics when…
Someone asked on Twitter why their articles aren’t ranking well and Google SearchLiaison surprised everyone with a mini site audit of things needing to be fixed. A person (@iambrandonsalt) tweeted…
One of the best local SEO strategies that any eligible local business can use to rank higher on Google and get local clients is to claim and optimize their Google…
Google Search Generative Experience (SGE) was set to expire as a Google Labs experiment at the end of 2023 but its time as an experiment was quietly extended, making it…
In a recent episode of “Search Off the Record,” Google’s Search Relations team provided information about upcoming changes to Google’s SEO Starter Guide. The team, composed of John Mueller, Lizzie…
So, let’s start with the steps that they have to go through for ChatGPT, for example, to give you an answer to a question. Again, like search engines, they have…
There’s been a significant amount of speculation about the motives behind Google’s firing of Appen, the company that provides Search Quality Raters, with many expressing this may be the dawn…
It feels like Google drops new AI-integrated features into its flagship ad platform, Google Ads, every month. It doesn’t help that every other search engine also adopts AI features with…
Google’s SEO Starter Guide, a critical resource for search engine optimization professionals, is undergoing a significant revision. The impending update was announced on the latest episode of “Search Off The…
I feel this article won’t be complete without mentioning my personal tips for setting up your OKRs. The thing is — OKRs are attractive. Our brains love tracking things and…
As Google continues to release more updates, confirmed and unconfirmed, a broader range of business stakeholders are becoming more aware not only of the changes made by Google, but also…
The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.…
Are keywords still important today? Keywords – ranging from single words to complex phrases – are still instrumental in shaping website content to boost relevant organic search traffic and essential…
An advertiser recently asked Ginny Marvin, the Google Ads Liaison, about an issue with seeing a high percentage of ad spend and conversions falling under “Other” search terms. Inquiry Into…
Meta has launched new tools and services to help brands protect their intellectual property and prevent unauthorized use. This includes an updated Brand Rights Protection suite to identify and take…
1. Choose the right story To be successful in using a PR approach to SEO, we have to change our approach to optimizing for consumer discovery across all channels. Social…
A critical severity vulnerability was discovered and patched in the Better Search Replace plugin for WordPress which has over 1 million active website installs. Successful attacks could lead to arbitrary…
A recent report from 404media.co alleged that “Google News is boosting sites that rip-off other outlets by using AI to rapidly churn out content.” While Danny Sullivan, Google’s SearchLiaison, offered…
A recent report from Munch analyzes the growing importance of short-form video marketing in 2024. As video content has become more prevalent on social media and advertising platforms, video marketing…
The WordPress Core Performance Team released two plugins that speed up webpages with new technologies that pre-render URLs before a user clicks on a link and speeds up lazy-loaded images.…
Google published a video about what to do get Google to automatically re-index an entire website. The answer to the question presumed that the context was a major change to…
Google has integrated its most advanced AI model, called Gemini, into the Google Ads platform to enhance advertising performance. According to Shashi Thakur, Vice President and General Manager of Google…
LinkedIn has announced it will discontinue its lookalike audiences feature starting February 29, 2024. According to a statement from LinkedIn, after February 2024, advertisers will no longer be able to…
1. Manual Actions & Penalties By Google You may have been breaking Google’s guidelines or posting spammy and harmful content without realizing it. These things can incur a well-deserved manual…