Attaining a new client can be an exciting time. But there’s a lot to do before you begin. From organizing account handoffs to analyzing existing performance, this is the time…

Webinars can be an invaluable tool for marketers. When done right, they can: But where do you start? Marketers are flooded with webinars daily, some better than others. How do…

2023 was a breakout year for artificial intelligence (AI), and 2024 does not show any sign of slowing down. Screenshot from Google Trends, December 2023 Generative AI features became a…

Scraping data from webpages is a relatively advanced task that, until recently, required a degree of technical skill. The idea of diving into code or scripts for data extraction seemed…

One of the World’s most popular WordPress themes quietly patched a security vulnerability over the weekend that security researchers say appears to have patch a stored XSS vulnerability. The official…

Rank Math SEO plugin with over 2+ million users recently patched a Stored Cross-Site Scripting vulnerability that makes it possible for attackers to upload malicious scripts and launch attacks. Rank…

Not quite sure how to measure the true value of your content initiatives? You’re certainly not alone. One of the biggest challenges marketers face is determining which touchpoints along the…

In a recent public service announcement on Twitter, YouTube’s Product Lead for homepage and recommendation, Todd Beaupre, cautioned content creators against the arbitrary deletion of videos from their channels. YouTubers:…

As Google’s March core update continues, there’s uncertainty surrounding the impact of advertisements on search rankings. Google’s Search Liaison, Danny Sullivan, took to Twitter to address these concerns, stating that…

Google is rolling out a beta test of an AI Chat feature across the developers pages subdomain that is able to answer questions about anything that’s in the developers pages…

The legal industry is more competitive than ever, requiring law firms to leverage a blend of advanced technology and refined marketing tactics to stay ahead. A blend of SEO tactics…

Google’s John Mueller answered a question on Reddit about whether showing different content based on IP address of the site visitor affected SEO. His answer offered insights into Google’s crawling…

A Contact Us page is a vital component of a brand’s website. It’s one of the few ways available for potential customers to have a direct line of communication with…

SEO is hard, it is complicated, and it has a lot of different paths that one can take to reach desired outcomes. It also involves a lot of trial and…

Google’s SearchLiaison responded to a tweet that was kind of “thinking out loud” about whether a particular tactic might be useful for recovering from the Helpful Content Update system. SearchLiason…

Google has announced an update to Google Analytics 4 (GA4) to provide marketers with more insightful measurement tools and a consistent view of conversions across Google Ads and Analytics. The…

While honest websites experienced the ups and downs of Google’s March 2024 update, SEOs and recipe bloggers noticed AI spam sites surging to the top of search results. One example…

Google has begun implementing changes to its search results in the European Economic Area (EEA) to comply with the European Union’s recently enacted Digital Markets Act (DMA). The DMA, which…

If you’re developing a website or helping to manage one, you should be prepared for when things go wrong. Links get broken, pages get moved, and users end up somewhere…

ChatGPT is probably the most well-known large language model. Much of its power comes from the variety of applications you can use it for. Its customizability means you can develop…

Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole.…

As the owner of a marketing agency, it can be tempting to try and handle every aspect of your business single-handedly. After all, your vision and passion are often driving…

In Q1 2024, MrBeast has retained his top spot as the most-subscribed YouTube individual on the social media platform. After MrBeast overtook PewDiePie in late 2022 to shake up the…

Google has announced the completion of its spam update rollout, which began on March 5, alongside a core update. The spam update, which took approximately two weeks to deploy fully,…

If your business isn’t building quality backlinks, you’re not increasing prominence. If you’re not increasing prominence, you’re missing one of the fundamental criteria to rank higher in the search engine…

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. With AI taking the digital world over, constant Google algorithm changes, and growing competition,…

If you’ve always been in awe of folks using the Google Search Console API to do cool things, this article is a good read for you. You can use BigQuery…