For most small businesses, Google Business Profile (GBP) is their marketing lifeblood. Because it’s free, many local businesses rely solely on their Google Business Profile to generate traffic and calls,…

Key opinion leaders (KOLs) have emerged as influential figures, bridging the gap between experts and influencers to build a site’s reputation. In this article, I will dive into the nuances…

Google’s algorithm is wasting no time in removing low quality sites from the search results. Anecdotal evidence suggests that the volume of sites affected by this update may reach historic…

Google has updated its “Search Quality Evaluator Guidelines,” a comprehensive 170-page document that serves as a framework for quality raters to assess websites effectively. The update on follows the search…

Ever found yourself helplessly drawn to an irresistibly intriguing headline, only to be met with disappointment? If so, you might have been a victim of clickbait, the irresistible rogue of…

Vetted.ai is one of many AI chatbots that are gaining traction in Google search. It’s not much, maybe 10,000 monthly visits, but Google found the site to be the best…

Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that…

LinkedIn’s analysis of global talent trends shows healthcare roles dominating the list of fastest-growing jobs while customer-facing and in-person positions remain highly in demand. According to LinkedIn’s data, healthcare jobs…

Google has announced a significant update to its search algorithms and policies to tackle spammy and low-quality content on its search engine. The March 2024 Core Update, which the company…

Editor’s note: This article is republished with permission from Microsoft. IndexNow, the game-changing protocol designed to revolutionize the way websites communicate with search engines, is releasing a new feature to…

Google’s Spam Explainer was updated to reflect the new realities introduced by the March 2024 Core Algorithm Update. The following is everything that was removed and added and what it…

Editor’s note: This article is republished with permission from Microsoft. Elevate your website’s search engine performance with our latest innovation in Bing Webmaster Tools, Top Insights. Delivering top-tier insights and…

The Cwicly WordPress website builder toolkit announced that they are shutting down by the end of the year and refunding all 2024 clients. The decision forced developers to halt current…

Having trouble logging into Facebook and Instagram? It appears that both Facebook and Instagram have gone down. Users are reporting issues logging into either platforms. Attempts to log into Facebook…

The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the…

This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. In the world of digital marketing, you have to understand the entire customer…

Meta has announced new features for Instagram’s Direct Messaging (DM) platform to enhance user experience and foster better connections among friends and family. The updates include editing messages, pin chats,…

Google has announced the launch of “Solutions,” a new free tool within Google Ads designed to streamline campaign management and automate tasks for advertisers. The tool, found under the “Tools”…

YouTube recently published an informational video dispelling creators’ common myths and misconceptions about how YouTube’s recommendation algorithm works. The 12-minute video features Todd Beaupré, who leads YouTube’s growth and discovery…

The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the…

There have been significant changes to the way users interact with search engines, with SERPs moving beyond the basic blue links to a more dynamic and feature-rich structure. As Google’s…

Robots.txt is a useful and powerful tool to instruct search engine crawlers on how you want them to crawl your website. Managing this file is a key component of good…

This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. With…

Google announced a new carousel rich result that can be used for local businesses, products, and events which will show a scrolling horizontal carousel displaying all of the items in…

A mobile strategy is critical to your business presence, considering the saturation of mobile devices. This is where app store optimization (ASO) comes into play. In this article, you’ll learn:…

Earning a degree is valuable for many professions. After all, you wouldn’t want a dentist who learned his trade via YouTube videos giving you a root canal, would you? Of…

We all love free stuff, don’t we? The internet is awash in an endless stream of information – mostly free and valuable, yet susceptible to manipulation and misinformation. That’s why,…