Create a Decent One-Page Local Business Site
If the community you serve has a local forum, now is the time to become a regular participant there. An apparent outcome of the “hidden gems” component of Google’s Helpful…
Navigating SEO Disruption According To Experts
This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. Seeing…
Bricks Builder For WordPress RCE Vulnerability
Bricks Visual Site Builder for WordPress recently patched a critical severity vulnerability rated 9.8/10 which is actively being exploited right now. Bricks Builder Bricks Builder is a popular WordPress development…
How Volatile Are Search Results? — Whiteboard Friday
So this chart was looking at the percentage of positions that had one consistent URL. But I was also interested in if they don’t have one URL, how many is…
How Can You Begin To Rank In New Markets (Local, National, International)
Today’s ask an SEO question comes from Mark: “How can a small company that only ranks in its local markets begin to rank in another market? What would you do…
Inventory Tips & Tactics for 2021 Success
Inventory has always played a significant role in the way you sell on Amazon. Running out of inventory can impact your organic ranking and can impact your advertising strategy. Besides…
Google Updates Guidance On Image Removal From Search Index
Google updated their emergency and non-emergency image removal guidance with added details that give new clarity to the documentation. Removing Images From Search Index Google offers multiple ways to remove…
Google Updates Rel=Canonical Documentation
Google updated their rel canonical documentation in order to clarify how Google handles the extraction of rel canonical annotations. The clarification is not meant to indicate a change in how…
Google Is Rolling Out New Search Features In Europe
Google has unveiled new search experiences that will soon roll out across the European Economic Area (EEA). The changes are part of Google’s preparations to comply with the European Union’s…
Google Launches “How Search Works” Series To Demystify SEO
Google is releasing a new educational video series on its Search Central YouTube channel. The videos feature Google engineer Gary Illyes, who provides an inside look at how Google Search…
Google’s Danny Sullivan Provides 5-Step Plan To Diagnose Ranking Drops
Google’s Search Liaison, Danny Sullivan, recently offered guidance on how to diagnose ranking declines. Sullivan provided the advice on X (formerly Twitter) to Wesley Copeland, owner of a gaming news…
WordPress User Survey Indicates Rising Frustration
WordPress released the results of their annual user and developer survey which showed mixed feelings about the direction the software is going and an increasing sense of not being welcome…
7 Changes Marketers Should Make
If you fail to incorporate this part, you run the risk of targeting the wrong sector of people, ultimately throwing money down the proverbial drain. However, if you retarget and…
Prepare For Search Generative Experience With “Search Experience Optimization”
This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. At…
4 Tips To Save You $4K In Monthly Ad Spend
As a marketing agency, the bottom line for your clients comes down to how well you’re managing their budget. No one likes the idea of wasted ad spend, but often,…
Google On 404 Errors And Search Console Validation Fix
Google’s John Mueller answered an interesting question about what actually happens after clicking the “validate a fix” link in Search Console if the 404 status still exists. John Mueller explained…
New Google Analytics Feature Detects Subtle Data Trend Changes
Google has announced a new trend change detection feature in Google Analytics. This new capability will allow you to more easily identify subtle but meaningful shifts in data trends over…
Building Links with Digital PR Is Hard
Results were mixed, but as a rule, most people found ideation and outreach the most difficult. Outreach Outreach is difficult, and understanding what journalists want and don’t want is difficult,…
OpenAI ChatGPT Is Testing A Memory Feature
OpenAI announced that it is rolling out a test of ChatGPT memory, a new feature that remembers past conversations to learn a users preferences, remembers styles and tones and format…
12 PPC Features You Might Not Know About
Deep in the PPC ad platforms, there are plenty of hidden features that can improve performance and ease the management of ad campaigns. Some features are “opt-outs” that are valuable…
4 Types Of Data Campaigns In Digital PR For SEO
Digital PR for SEO has exploded as the ultimate link building alternative. Digital PR is an alternative because it’s not a method just for links; it’s a method to enable…
7 Tips For Effective SEO Reports That Build Buy-In
This post was sponsored by STAT Search Analytics. The opinions expressed in this article are the sponsor’s own. Wondering how to get more SEO budget in 2024? Hoping to build…
Scalable Strategies To Earn 100’s Of Digital PR Links
If you’re looking to enhance your SEO efforts in 2024, mastering digital PR is the key to success. In today’s landscape, traditional link building methods no longer cut it, and…
Google AdSense Shifts To eCPM Payment Model
Google is transitioning AdSense to an eCPM payment model for publishers. Last November, Google stated it would be updating the revenue share structure for AdSense to modernize the way publishers…
Why Did Google Gemini “Leak” Chat Data?
It only took twenty four hours after Google’s Gemini was publicly released for someone to notice that chats were being publicly displayed in Google’s search results. Google quickly responded to…
Google Uses AI To Detect Fake Online Reviews Faster
Google is harnessing new AI technology to block a surge of fake online reviews that mislead customers and harm local businesses. The company stopped over 170 million fake reviews in…
Local Business FAQs: A Little More Love
The repetitiveness of FAQs can seem like a bit of a local business hassle, but there’s treasure hidden in them for improving customer service and reputation. If you’re old enough…
WordPress SiteOrigin Widgets Bundle Plugin Vulnerability Affects +600,000 Sites
SiteOrigin Widgets Bundle WordPress plugin with over 600,000 installations patched an authenticated stored cross-site scripting (XSS) vulnerability that could allow attackers to upload arbitrary files and expose site visitors to…
7 Tips For Effective SEO Reports That Build Buy-In
This post was sponsored by STAT Search Analytics. The opinions expressed in this article are the sponsor’s own. Wondering how to get more SEO budget in 2024? Hoping to build…
Understanding The Unique Challenges Of Multilingual And Multinational Websites
Managing SEO-related work for a site is about much more than optimizing the content or fixing broken links on the site. When it comes to managing SEO for multilingual and…