Now, I must say the way this is written about in the documentation is quite arcane. There’s a lot of sort of Google-specific jargon and terminology, a lot of links…

If your face is still hot from having a really poor experience at a local business, you can forget to ask the most important question. Before you take to your…

Even if you weren’t born yet in 1980, you may have heard this American pop culture catchphrase stemming from an episode of the wildly popular soap opera Dallas, in which…

So, some of these stories become more interesting when, instead of presence, we look at share of voice. So, share of voice is a metric we have in STAT that,…

Here’s a challenge: search “SEO RFP” on Google. Click on the results, and tell me how similar they are. We did the same thing every other SEO does: We asked,…

At the start of the March Core and Spam updates, Google claimed it intended to reduce unhelpful content in search by 40%. After the conclusion of the March Core Update…

Discover how to optimize your e-commerce website’s sitemap with Stevy’s six steps in this edition of Whiteboard Friday. Source link

And it is. SEO action tip Use power words in your titles and meta descriptions. Don’t overdo it, but see if you can sprinkle in words that give off trust…

These aren’t easy questions. On the one hand, many of these sites do clearly fit Google’s warning and were using their authority and reputation to rank content that is low-relevance…

So, to be able to do this, you can actually conduct content audits for your website if you are an existing startup, and then see if you have any missing…

Prerequisites First, you’ll need a CSV containing all your internal links. At the very least, your file should have a column for the source (origin of the internal link) and…

Know your value It’s essential for women to recognize their worth and advocate for themselves in the workplace. It’s important to know your value and not be afraid to own…

Here, there are options to: Spruce up the styling with fonts and colors Control how and when the popup appears Update headlines and text Turn the popup on or off…

So one of them is a lot of SEOs right now, and a lot of website owners are saying that they feel independent sites have recently, and especially in these…

Why do visitors who start on service pages convert into leads? Because they have commercial intent. Every SEO learned this on day one of keyword research class. But let’s ask…

Decide on the type of agency Before moving to an agency, research it well. Decide whether to work in a small, large, or multinational company. The benefits from the large…

Download a PDF version of the above checklist for your office or to share with employees to ensure you’re having your best and most productive client meetings. Detailed key to…

So let’s do priority first because this is the big one. Canonicals Firstly, we’re going to take things off in the canonicals. Suppose that we have some canonical problems across…

Let’s consider the example of developing author pages for a blog. At first glance, this may seem straightforward, but it involves multiple components and collaboration across teams: Page design (UX):…

We also set up a completely separate practitioner listing that brought in another 80—90 calls a month without competing at all with the client’s main listing. However, it’s not easy…

While AI can produce content en masse, it often lacks the personal touch and depth that E-E-A-T demands. Here are the pitfalls of unguided AI content and how to avoid…

However, we’re putting that to one side for today. I just want to talk about not necessarily traditional organic results, but not sponsored results. So what’s actually in position one,…

To achieve the desired outcomes, we implemented a comprehensive migration strategy. Our approach involved the following key steps and activities: Kick-off and alignment We initiated the project with a round…

Now, when you’re thinking about going headless, there are a couple of things to know. Well, first off, is how headless works. The key thing to understand is that the…

Do you know what good looks like? Building on the example above, a skill set that will become increasingly vital for success is the ability to understand and anticipate consumer…

I will make three arguments for leaving your website totally unblocked for AI bots: Present-day traffic acquisition Present-day brand exposure Future developments in LLM-powered tools Present-day traffic acquisition I recently…

Now, let’s deal with the task at hand. Now that you have calmed yourself down and got a clear head, it’s time to get on with the task. There are…

Start by taking in these three home truths: 1. You’re not wrong… some people’s online behavior can be anti-social If, like the restaurant owner, you don’t want to look at…

Now what can you do about it? Now, again, there’s no one silver bullet. If you do all these things, I hope that these would help. These have helped us…

Content: Blog posts, videos, podcasts, whitepapers, webinars, industry reports, etc. Structure: Tagged by type, solution, audience, author, industry, topic, etc. A catch-all resource section of product news, blog posts, podcasts,…