Let’s just get this out of the way: Creating a content plan that is both fully aligned with company goals while also sitting firmly within budgetary limitations is a serious…

US vs. Google is an antitrust case by the US Department of Justice against Google. This is likely to be a historic case — for example, a similar case in…

Thierry Ngutegure, Head of Data Insight at SALT As AI shifts from its experimental stages to more widespread implementation in search, embracing constant change becomes essential. This evolution demands agile…

In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to SEO. Source link

Let me start by saying, WOW! What a year?! So many AI headlines in our SEO digital rags. So many tea, popcorn, and alligator emojis used over Verge articles and…

My follow-up: “Hey {firstName}, I’m just following up in case you never got my email:)” His answer: Hey Lucio! I would love to talk about this; I’m definitely interested. Are…

To perform this analysis, you will need a sample of keywords to work with. Keep in mind that to fill out this template, you will need to manually examine search…

Step 2: Write prompt Before this step, ensure you have validated the possibility of the idea as described before. Once you have a clear idea and functionality, you can use…

When we think about the video platform, I would highly recommend that you use YouTube. A lot of people ask me, “Which platform should we use when we embed videos?”…

Does seasonality play a significant role in your business, like Earthbound Farmstand, which might have pumpkins in October but strawberries in April and a completely different look to their stand…

Drive conversions The more brand visibility you have, the more likely people are going to visit your website. The more people visit your website, the more conversions you’ll see. So,…

What’s even more remarkable is that these two terms driving 15 Million in potential monthly traffic didn’t even exist a year ago. OpenAI didn’t embark on an SEO journey to…

I have to admit that I didn’t start with keyword research. Firstly, because I was just writing about my travel experiences and didn’t think a lot about SEO. And secondly,…

Learn about link building for your local business in this Whiteboard Friday with Amanda Jordan. Source link

Introduce your processes: If you’ve streamlined a particular process, share it. It could be the solution someone else is looking for. Jump on trends and news: If there’s a hot…

Looking ahead to MozCon 2024, we’re unveiling the first 15 speakers who will be taking the stage come June. Source link

SEO of all stripes can honestly be confusing, filled with acronyms, guidelines, and weird-seeming rituals, but here’s the good news: almost nobody knows how to provide great customer service better…

Now we know which aspects of the digital PR process we shouldn’t be using AI, what are the best practices we can keep in mind moving forward to ensure our…

The topic of Artificial Intelligence (AI) and ChatGPT has dominated headlines over the past year. With the widespread adoption of ChatGPT, a chatbot from OpenAI that has reportedly reached 100…

Questions are useful on many levels, from audience research to conversion optimization and product development As far as SEO is concerned, optimizing for questions helps you develop better-targeted copy and…

Here, you will learn how to direct ChatGPT to extract the most repeated 1-word, 2-word, and 3-word queries from the Excel file. This analysis provides insight into the most frequently…

4. Dial into the right audience for genuine insights Your survey responses should come from topical experts. Since it’s a representative sample, clean the data to weed out unqualified responses.…

You might also see a message letting you know that the URL can appear on Google, but there are problems that need to be fixed. If there’s a problem with…

The first is critical thinking. When we built a tool at my last role, we came to realize that SEOs really, really struggle with just basic crunching of information and…

You’ll note in the above that Google is disclosing that there is a store nearby (1.3 miles away from what I’m guessing is the city centroid), and could this be…

Any good SEO knows it’s not productive to point out issues without offering solutions. So, let’s look at the options we can bring to web developers to improve our JavaScript…

Whether you opted into automatic migration or updated GA4 manually, you’ll likely still have some changes to update, both to the data itself and for the stakeholders who review the…

You can now use this list of keywords to inform your content strategy. Create targeted and relevant content around these keywords to improve your site’s search engine visibility. Remember that…

The last step is scrutinize. So this is the review period. What’s really exciting is there is a very near future where GPT is gonna be able to do this…