I calculate that I’ve been tuning into Mike Blumenthal’s take on local search for about 20 years now. There’s a reason his voice has become such a trusted one in…

If we think about organic traffic and SEO and how we can cater to this search behavior, dresses have a really high search volume. Then you’ve got blue dresses, which…

Moz’s own Tom Capper gave a fascinating talk on the critical importance of understanding how Google views search intent as a means of informing how we can support customer journeys.…

Here’s how I approach prospecting: I start by using Google Search operators to find relevant websites. For example, suppose my client’s site is about sports, specifically marathon training. In that…

Now, as I mentioned, there are caveats when it comes to optimizing. It is appearing. It’s like the featured snippet where you want to appear in there, but you’re not…

A: This topic has come to the fore, especially since Google’s rollout of the Possum filter on September 1, 2016. Businesses at the same address (or even in the same…

When you really dig deep into the fundamentals of SEO, it has everything to do with emotion. Search engines use complex, ever-changing algorithms to make sure they are serving the…

So, how do we communicate the value of SEO beyond just that traffic and maybe leads to your senior management team? First off, you need to look at what are…

At the outset of today’s column, I referenced the Google leak in passing. If you’d like to hear more commentary on it from a local SEO perspective, here are two…

Are you still sleeping on brand as a ranking factor? Explore Tom’s detailed takeaways from the Google leak, with an emphasis on understanding Navboost queries, a click-based ranking system, and…

Every solid business or organization needs an overall unique sales/value proposition (USP/UVP), but individual offerings need one, too, to differentiate them from competing products/services. When hoping to win customers with…

But what you need to think about is the fact that consistency is going to be key because what you don’t want to do is chop and change the way…

I can assume that if Google algorithms can tell whether an entity is relevant to a topic, they can also tell when links are topically relevant. I suspect that Google’s…

The Ace Twitter thread began with a profile expressing disbelief that the brand should still be operating if it couldn’t price-match larger competitors. The above anecdote shows that same mindset…

The final idea is article Schema. Google has said before that they love structured data. It helps them understand the site better. Article Schema is a form of structured data…

Here is an alphabetized starter list I’ve put together of common categories for a variety of places of worship, but if you don’t see your best choice on this list,…

This specific page is a magnet for over 9,500 monthly visitors through organic search, ranking for more than 16,400 keywords, and holds an organic traffic value estimated at $42,400. The…

Learn how to integrate SEO and paid search into your marketing strategy in order to avoid unnecessary spending, have a unified brand message, and achieve sustainable long-term growth. Source link

And… that’s a wrap! Catch up on the second and final day of MozCon 2024 in this day-two recap. Source link

In his inaugural MozCon talk, Garrett Sussman explored the untapped influence of searcher bias in SEO. Following up on his Moz Blog post on the psychology behind search, Garrett dove…

When ChatGPT captured the public imagination in early 2023, there was a scramble at many companies to launch “AI” features. It was easy to get caught up in the excitement,…

Now, I must say the way this is written about in the documentation is quite arcane. There’s a lot of sort of Google-specific jargon and terminology, a lot of links…

If your face is still hot from having a really poor experience at a local business, you can forget to ask the most important question. Before you take to your…

Even if you weren’t born yet in 1980, you may have heard this American pop culture catchphrase stemming from an episode of the wildly popular soap opera Dallas, in which…

So, some of these stories become more interesting when, instead of presence, we look at share of voice. So, share of voice is a metric we have in STAT that,…

Here’s a challenge: search “SEO RFP” on Google. Click on the results, and tell me how similar they are. We did the same thing every other SEO does: We asked,…

At the start of the March Core and Spam updates, Google claimed it intended to reduce unhelpful content in search by 40%. After the conclusion of the March Core Update…

Discover how to optimize your e-commerce website’s sitemap with Stevy’s six steps in this edition of Whiteboard Friday. Source link

And it is. SEO action tip Use power words in your titles and meta descriptions. Don’t overdo it, but see if you can sprinkle in words that give off trust…

These aren’t easy questions. On the one hand, many of these sites do clearly fit Google’s warning and were using their authority and reputation to rank content that is low-relevance…