Driving interest in your brand to enable growth is a challenge – one that is becoming even more apparent, as budgets have become tighter and buyer scrutiny is at an…

When you’re reaching out to a mass email list with your business offering, the last thing you want is to see that your last email blast didn’t make it to…

How do you know what to change on your website or landing page to make it more effective? Are the tweaks and tests you made to your site really successful?…

Online ad giant Alphabet is set to report Q3 earnings today at 4:30 PM Eastern time. Highlights from the earnings report published earlier today reveal strong growth driven by Search…

Google’s parent company, Alphabet Inc., held its third quarter 2023 earnings call, offering insights into how its major products and services are performing. Specifically, the earnings call transcript reveals how…

In an unexpected turn of events, Google’s Search Generative Experience (SGE), once heralded as a revolutionary generative AI feature set to disrupt search engine result pages (SERPs), is notably shrinking…

A new study reveals that most social media users, especially young people, continue to use platforms like Instagram and TikTok even though doing so makes them unhappy. They feel trapped…

The search marketing landscape is evolving rapidly with new technologies. This year alone, we’ve seen the rise of generative AI, new developments in automation and voice search, and the emergence…

Planning and executing link building strategies that are based on Google’s best practices is very complex. Why? The only links that do not violate Google’s spam policies are ones where…

These developments will roll out faster with the help of generative AI. Simply put: Your competitors will gain an advantage if your marketing doesn’t embrace a winning social media formula.…

Duda, the closed-source website builder for developers and SEO agencies, announced a new SEO automation to complement their existing AI Assistant tool, increasing the ability to scale SEO while simultaneously…

The popular LiteSpeed WordPress plugin patched a vulnerability that compromised over 4 million websites, allowing hackers to upload malicious scripts. LiteSpeed was notified of the vulnerability two months ago on…

Google announced new features to meet large enterprises’ and agencies’ diverse reporting needs for those who switch to GA4 for Analytics 360 properties. Initially rolled out to adapt to a…

Users over the weekend were bewildered by Google Search Console failure to index webpages and the accompanying cryptic message, Failure: hostload exceeded. Many publishers checked with their web hosts then…

Search results generally appear to be stable, but the reality is that Google’s SERPs can be more dynamic and volatile than is commonly understood. In this article, you will learn…

Google has confirmed that the rollout of its October 2023 Spam Update has finished as of October 20. The spam-fighting update was first announced on October 4. In its announcement,…

Pay-per-click (PPC) advertising is arguably one of the quickest ways to find and convert new customers. Even more important than investing in PPC is investing in effective PPC management. Many…

Kinsta announced free hosting for up to 100 static websites, including static WordPress sites, and 100 GB bandwidth per month Free hosting offered by Kinsta for static websites, including static…

The latest update to WordPress, version 6.4, includes changes to how scripts are loaded on the front end that will improve page load times and performance for many sites. Script…

Building a successful business is no easy feat, especially in a world where consumers have more options – and distractions – than ever before. That’s why market research is essential…

OpenAI announced that it’s expanding access to its newest text-to-image generator, DALL-E 3, by allowing ChatGPT Plus and Enterprise customers to use the AI system within the ChatGPT app. DALL-E…

Google has announced updates coming soon to Google Analytics 4 (GA4) properties. As of mid-October 2023, specific attribution models will be removed from the platform. At the same time, Google…

Want to learn how the experts create viral content? We talked to Brian Kearney to learn how on the lastest SEJ Show episode. The post Secrets Of A Viral Content…

Google completed its October 2023 core search update rollout, which aims to improve rankings by promoting quality content. Google finished rolling out the October 2023 Core Update. Core…

If only SEO was as simple as having a list of ranking factors that Google applies to its algorithm. If only SEO was as simple as Google having one algorithm.…

Google announced a new version of Lighthouse that contains numerous changes to how performance scores are calculated and how they are displayed. The updated Lighthouse changes will begin appearing soon…

Google has announced an update to the Rich Results Test tool that now allows you to validate structured data markup for paywalled content. This new capability aims to help publishers…

How do you turn the conversations happening over the phone into invaluable data that drives success? From understanding customer behavior to identifying conversion opportunities, your phone calls are full of…

In the high-stakes antitrust trial brought against it by the U.S. Justice Department and 38 states, Google continues to argue that innovation and search quality, not anticompetitive practices, explain its…

WordPress 6.4, releasing on November 7th, is packed with over 100 improvements to site performance which promises to make this release one of the most important ones to get right…