Meta is rolling out new ways for creators to earn revenue directly from their Instagram audience. Subscriptions are expanding to all eligible US creators, and Instagram is introducing a tool…

There’s no question people get most of their information online these days. But, did you know people are also searching for local businesses just as much as they look up…

Facebook’s professional profile mode is now available to users worldwide, allowing everyone to showcase their skills and abilities in new ways. First rolled out last December to US-based individuals only,…

Search advertisers are accustomed to change – but even as innovation, evolution, and new features attract many of us to this industry, it’s a challenge to keep up and keep…

According to a statement from the company, Google has finally ended Hangouts for good. The app, which has been Google’s primary messaging platform since 2013, will redirect users to Google…

Black Friday and Cyber Monday sales are just around the corner. It’s a bargain hunter’s dream, and dedicated shoppers are already prepping their wallets. For Shopify stores, it’s the most…

Do social signals affect search rankings? In a world of ever-evolving social networks and platforms, can engagement on one social network over another help you get better visibility in Google…

Seasonality Trends + Vertical-Specific Data Helps You See Demand Shifts Faster Apart from the regular seasonal events across times of the year or international holidays, well-known for the ecommerce sector,…

In a Google Search Off the Record podcast, Google’s Lizzi Sassman and John Mueller discuss the best way to handle alt text for logos and image-based buttons. There are best…

Setting up and running a website or ecommerce project is great – however, your work is far from done once your site is up and running. Without appropriate health and…

Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers. According to a recent survey by Google, among…

Earlier last month, Apple hinted towards new, coveted placements in the Apple app store in an email invitation to developers. The rumors are true – Apple officially announced two new…

Most marketers say they’re struggling to meet customer expectations, and a new report on the current marketing landscape reveals why. The eighth edition of Salesforce’s State of Marketing report looks…

For many businesses, if you’re only tracking conversions that occur directly on your website, you’re likely missing a complete picture of how ads impact sales. A potential customer might click…

If you’ve been following the latest news in search, you’ve probably heard about vector search. And you may have even started to dig into the topic to try to learn…

This post was sponsored by MarketMuse. The opinions expressed in this article are the sponsor’s own. Wondering how to tackle Google’s helpful content update? At a loss for how to…

Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely. Rajeev Goel, Co-founder and CEO of PubMatic, joins me on the SEJShow to talk about the future…

Instagram fixed a bug causing a service outage that impacted users to varying degrees, as people reported disabled accounts and repeated app crashes. Instagram officially acknowledged the issue today at…

Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners. Google Ads Data Hub allows marketers to analyze…

Dance challenges, teenage crooners, pranks, and quick entertainment. That’s what you think of when you mention TikTok. So, why is it important to learn how to use TikTok for business?…

Local SEO can be challenging for enterprise brands because it means knowing how to do “national” SEO, Google Business Profile, and then learning how Google handles your priority search queries…

Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns. Microsoft is launching the import capability for…

New research published by SEMRush indicates that a certain percentage of people searching on Google “aren’t satisfied with the results… and need to refine their queries” in order to find…

This post was sponsored by SafeOpt. The opinions expressed in this article are the sponsor’s own. Are you noticing that the majority of your online shoppers reach the cart stage…

The Google Ads Keyword Planner is a useful tool; there’s no doubt about that. Whether you’re starting your first Google Ads campaign or your hundredth campaign, having a plan or…

A tweet that Google no longer delivers helpful results struck a nerve with others who felt likewise, causing it to go viral. The tweet received over 42,000 likes and nearly…

Website redirects tell browsers and search engines information about a URL and where to find the webpage. It’s essential to use redirects correctly because they impact how websites are crawled…

Google search console warns publishers about 404 errors: 404 and soft 404. While they’re both called 404, they are very different. Consequently, it’s essential to understand the difference between the…

What’s more important to your SEO bottom line? Data or feelings? Data, of course! Dmitrii Kustov of Regex SEO joins me on the SEJShow to talk SEO Data, the opportunities…

In the world of digital marketing, traffic is the name of the game. And generating a lot of traffic usually means successfully promoting your content to get links and social…