PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid search campaigns are launched,…

Google’s John Mueller answered a question about paying for guest posts and offers solid advice on the right way to approach paid guest posts that Google is okay with. Recent…

The European Commission has designated Google as a gatekeeper under the new Digital Markets Act (DMA), which aims to increase competition in the tech industry. The legislation will come into…

OpenAI has announced its inaugural developer conference, OpenAI DevDay, scheduled for November 6, 2023, in San Francisco, CA. The one-day event aims to convene hundreds of developers globally with OpenAI’s…

Surveys are a must-have tool in every content marketer’s arsenal. This long-standing, popular form of data collection enables marketers to glean valuable insights that can be used in a variety…

Google’s John Mueller offered advice about the use of Google Sites for SEO, downplaying the usefulness of Google Sites for SEO. Google Sites Google Sites is a website creation service…

Every digital agency is actively seeking new ways to improve their clients’ marketing performance. While your digital marketing strategy may emphasize improving SEO, increasing click rates, and decreasing bounce rates,…

In the latest installment of Google’s monthly office-hours Q&A session, a question was asked regarding the higher volume of filtered data compared to overall data in Google Search Console. The…

Artificial intelligence (AI) chatbots have opened up a world of possibilities for people to dabble in projects they might not have tackled due to lack of experience. As someone who…

An Interview With Janet Mesh of Aimtal Website redesigns are a necessary component for marketers. But with so many elements going into an effective redesign, do you know what to…

Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market,…

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. We’ve all experienced websites that take forever to load. It’s not a great first…

A creative Google Search Central blog article may lift the mystery surrounding the impact of common web errors for website visitors. Google Analyst Gary Illyes illustrated – literally and figuratively…

The United States Copyright Office has ignited a nationwide dialogue on artificial intelligence (AI) and copyright law as part of a study. It formally commenced its inquiry last week, inviting…

Google updates ad policy on cryptocurrencies, clarifying rules for NFT games and aiming for responsible innovation. Google is updating its ad policy on crypto-based video games. The update…

Several key updates have been announced in the latest Microsoft Advertising product roundup. Chief among these is the roll-out of audience features in Microsoft Advertising Editor across all markets. Additionally,…

SEO is just as essential as ever in building a powerful marketing strategy. And as the industry continues to evolve, the competition for SEO jobs is heating up. As more…

Success in business is all about being proactive – being able to anticipate what will happen in the future, and then using this information to your advantage. And the key…

YouTube now lets creators link Shorts to other videos on their channel after removing links in comments and descriptions. YouTube added links from Shorts to other videos. Links…

As Amazon has become more competitive, refining your content for your ideal customers is vital to maximizing conversions and ad performance. Amazon advertising adoption rates have continued to rise, especially…

As a PPC manager, nothing feels better than an account running smoothly. Campaigns are crushing their lead goal, even staying within their Cost Per Lead benchmark! Then out of nowhere,…

Instagram, the popular photo-sharing platform, has taken another step in augmenting its services ecosystem by adding keyword search to the Threads app. Adam Mosseri, the CEO of Instagram, announced that…

Social media has been at the forefront of digital marketing for quite some time, and it’s unlikely this will change in the near future. In fact, we are still seeing…

Perplexity, an artificial intelligence (AI) research tool, added Claude-2, the latest AI model developed by Anthropic, to its platform. The announcement is part of Perplexity’s ongoing effort to enhance user…

Google Search Advocate John Mueller tackled myths surrounding redirect types in a video for Google Search Central and related discussion on X/Twitter. The discussion dispelled long-standing confusion about how Google…

The U.S. government National Vulnerability Database (NVD) issued an advisory about a vulnerability affecting Metform Elementor Contact Form Builder WordPress plugin that could leak sensitive information. Metform Elementor Contact Form…

Google Search Advocate John Mueller recently affirmed the ongoing importance of technical SEO, countering claims that its significance is dwindling. His statement comes in response to a comment on X,…

AI is a hot topic in the content marketing world right now – some marketers swear by it, while others are leery of its potential impact. So, how do you…

Google is implementing a new “Limited Ads Serving” policy to improve ad transparency and safeguard users from misleading ads. This policy targets unfamiliar or lesser-known advertisers whose ads may have…

Our new State Of SEO report provides insights into how SEO professionals are reacting to the rise of generative AI tools capable of producing written content. The report surveyed SEO…