In the ever-evolving landscape of digital marketing and search engine optimization (SEO), one thing remains constant: the importance of authority, which has a distinct effect on organic search visibility. Authoritativeness…

OpenAI recently offered paid subscribers the ability to create their own custom GPT and many in the search community have created and shared the tools. Here is a partial list…

Navigating PPC isn’t easy. No one has all the answers, but get enough experts together, and you can discover powerful PPC trends. Which is exactly what we did. As pay-per-click…

Bing launches Android app for Webmaster Tools, offering convenient access to key site performance features on the go. Bing launched a Webmaster Tools app for Android. The app…

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Do you want a website that ranks high in Google and converts well? Making…

As internet browsers phase out third-party cookies, online advertisers seek new ways to target ads to customers without relying on current tracking methods. Transitioning To “Era Of Prediction” Google laid…

Bard is our creative collaborator. It’s a place where you can come in and have a conversation with the large language model which really helps you to boost your productivity…

Today’s Ask an SEO question is a common one, both from SEO pros and from clients. I’m going to focus more on the first part: What causedi my traffic to…

A leaked internal memo from Matt Mullenweg to the staff at Tumblr outlined plans to shift employees out of Tumblr to other teams in Automattic and run Tumblr on with…

In its latest announcement, OpenAI introduced Data Partnerships, a collaborative effort aimed at enhancing the training of AI models, particularly as the world edges closer to achieving artificial general intelligence…

OpenAI has ushered in a new era of artificial intelligence by launching custom GPTs for ChatGPT+ subscribers. This latest development empowers users to personalize their AI experience, crafting ChatGPT to…

Based on the title of this post, it should be no surprise which new feature introduced at OpenAI DevDay was my favorite: custom GPTs. Now that custom GPTs are available…

OpenAI has resolved periodic outages, as detailed in the company’s latest incident report, which reflected an abnormal traffic pattern due to a DDoS attack earlier today. Screenshot from OpenAI, November…

The U.S. government Senate AI Insight Forum discussed solutions for AI safety, including how to identify who is at fault for harmful AI outcomes and how to impose liability for…

According to an announcement by Google, optimizations related to Core Web Vitals (CWV) have saved Chrome users more than 10,000 years in page load time in 2023. CWV are a…

Google announced it’s rolling out the November 2023 reviews update starting today. This update marks a shift in how Google will handle review-based content from now on. According to Google’s…

Learn how Go compares to Python and JavaScript, and elevate your SEO automation and coding expertise with this guide. The post Go (Golang): The Unsung Hero In The SEO’s Toolkit…

WordPress released a maintenance release on Wednesday evening to fix problems discovered shortly after WordPress 6.4 was released to the public on Tuesday November 7th. Two of issues were somewhat…

Google announced an expansion of generative AI in Google Search, bringing the technology to over 120 new countries and territories. Previously, the Search Generative Experience (SGE) feature was only available…

YouTube is testing two experimental generative AI features designed to enhance user engagement. These experimental features, which are currently available to a select group of YouTube Premium members, integrate artificial…

Google has announced upcoming changes to Search Console, designed to help website owners holistically improve page experience. In a blog post, Google says the current page experience report will transition…

OpenAI’s ChatGPT and API services is experiencing more outages, as detailed in the company’s incident report. It affects the API, ChatGPT, Labs, and Playground as of 12:03 PM PST. Screenshot…

Many publishers and developers have been reporting that updating to WordPress 6.4 triggered a fatal error, bringing their websites down. A search for solutions began and within hours developers discovered…

WordPress 6.4, code named Shirley was released, featuring a new default theme with many incremental but important enhancements that taken together make WordPress an easier and more intuitive content management…

Meta is instituting a groundbreaking policy to promote transparency in political and social issue advertising with regards to AI-altered or digitally manipulated content in ads for political and social causes.…

Just in: Microsoft Ads added new bid strategies to its Microsoft Audience Network ads. While Microsoft has supported automated bidding strategies for its core campaign types, they’ve added two new…

A discussion on Reddit involving Google Search Advocate John Mueller offers guidance on optimizing website performance and highlights the challenges of improving scores on Google’s PageSpeed Insights (PSI) tool. In…

Google announced a new search feature for shopping deals that is powered by Google’s Shopping Graph, a dataset of the entire world’s shopping information plus numerous updates to Chrome that…

As the holiday shopping season kicks off, Google has released new data and tools offering valuable insights for search marketers looking to connect consumers with top gifts and deals. The…

Google has launched new generative AI capabilities in its Performance Max advertising product. Currently rolling out in beta to all U.S. advertisers, the features will allow you to create and…