Google now offers an easier way to set up reservation video campaigns on YouTube in Google Ads. To simplify reserved media buying, the self-service option in Google Ads includes several…

Researchers tested multiple ways to optimize a website for AI search and discovered exactly what to do in order to boost visibility. They successfully increased visibility of smaller lower ranked…

The success or failure of your content strategy is very subjective. It can be nuanced and multifaceted due to many factors – varied objectives, long-term impact, changing goals, complex data…

Recent findings by SEO professionals suggest that Google has recalibrated its local search algorithm, placing more emphasis on a business’s listed hours of operation as a key ranking signal. According…

Google updated their documentation of forum structured data to clarify authorship related requirements to the InteractionCounter schema.org data type and to add a new recommended property for the author type.…

In this must-listen episode, join us for a sit-down with John Brown from Google’s Trust & Safety team. With his rich background in building ad networks and more, John offers…

First-party data has been the talk of the marketing industry for years now. With ever-tightening user data privacy laws and regulations, it’s imperative that marketers embrace a world with little-to-no…

Social media has seen interesting changes recently. The dramatic changes at Twitter – now rebranded as ‘X’ – saw many SEO professionals looking for new social media platforms to maintain…

Microsoft Advertising aims to lead the transformation of video marketing through partnerships with Netflix and top streaming platforms. In 2023, the emergence of Connected TV (CTV) and over-the-top (OTT) platforms…

One of the most attractive parts of digital marketing is the built-in focus on data. If a tactic tends to have positive data around it, it’s easier to adopt. Likewise,…

In the competitive world of advertising, connecting with enthusiastic audiences during sporting events presents a unique and lucrative opportunity for brands. With 31% of the US population engaging in digital…

As China’s largest search engine and a global AI and Internet technology leader, Baidu is a powerhouse of innovation. The ERNIE language model, surpassing Google’s BERT in Chinese language processing,…

Google Ads’ new multi-format ads offer advertisers a broader reach on YouTube with in-stream, in-feed, and Shorts ads. Google Ads introduces in-feed and Shorts ads in multi-format ad options. VRC…

In a move to increase user privacy, Google Maps launched updates to give users more control over location data storage and recent activity. With these updates, users will be able…

Most people working in SEO will tell you that we have just been through an exceptional period of change and rapid learning required. From the explosion of generative AI –…

What if you could be in a room with 21 top SEO experts? What might you ask? What could you learn? SEO Trends 2024 is the next best thing. We…

I often see comments to the effect of, “Google just wants you to launch your campaigns and let its systems do everything.” Let me just say as clearly as I…

Google will roll out new features and integrations for Google Analytics 4 (GA4) for first-party data, enhanced conversions, and durable ad performance metrics. Beginning in Q1 2024, Chrome will gradually…

Google commemorates its 25th anniversary by reflecting on the most searched topics globally, showcasing the power of human curiosity and the universal nature of certain interests. Here’s to the toy…

Zoom issued an urgent security advisory about a flaw in the Zoom client that could allow a user to gain higher level privileges and access that they are not authorized…

We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this…

“A gap to bridge… What gap, what bridge?” Relax; give me a moment. I have not said a word yet. Let me first clarify the entities this article revolves around…

Astra Starter Templates by Brainstorm Force, with over one million active installations, announced the integration of the ZipWP AI website builder that enables users to create entire websites, including content…

Someone on X (formerly Twitter) asked if domain age impacted search rankings. Google’s John Mueller sets the record straight. The person asking the question tweeted: “Does the age of a…

In a significant leap in large language model (LLM) development, Mistral AI announced the release of its newest model, Mixtral-8x7B. magnet:?xt=urn:btih:5546272da9065eddeb6fcd7ffddeef5b75be79a7&dn=mixtral-8x7b-32kseqlen&tr=udp%3A%2F%https://t.co/uV4WVdtpwZ%3A6969%2Fannounce&tr=http%3A%2F%https://t.co/g0m9cEUz0T%3A80%2Fannounce RELEASE a6bbd9affe0c2725c1b7410d66833e24 — Mistral AI (@MistralAI) December 8, 2023…

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media…

Our very own experts have spent countless hours analyzing the significant changes in search this year, from the rise of AI to shifts in Google’s ranking systems, and they’re ready…

In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Will Critchlow,…

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.…

Google published a video offering three tips for using search console to identify technical issues that might be causing indexing or ranking problems. Three Tips For Troubleshooting Technical Issues Google’s…