Mt. Stupid Has A Pricing Page
“There is now ample evidence, collected over the last few years, that AI systems are unpredictable and difficult to control.” That’s Dario Amodei in January, writing about the technology his…
WordPress 7.0 Launches With Native AI Integration
After weeks of delay, WordPress 7.0, named Armstrong, is finally released. The centerpiece feature was supposed to be real-time collaboration (RTC) but what is shipping is bigger: Native AI integration,…
Mueller Explains Why Google Uses Markdown On Dev Docs
Google’s John Mueller says markdown pages serve a specific purpose for developer documentation sites but won’t help most websites, even as search becomes more agentic. Mueller laid out his reasoning…
Key AEO & Content Trends for 2026
Are you optimizing and aligning your AEO strategy for your top-performing LLM? Does your current SEO strategy put your brand at risk for losing visibility? How do you measure search…
Google Introduces New Ad Formats In AI Mode
Google announced two new ad formats for AI Mode during Google Marketing Live: Conversational Discovery ads and Highlighted Answers. Both formats are powered by Gemini and designed to place ads…
Google Shares First AI Mode Usage Data After One Year
Google released a report detailing how people use AI Mode in the U.S., drawing on internal Search data and Google Trends to map search behavior one year after launch. The…
4 Publishing Workflow Fixes That Bring Both
This post was sponsored by WP Engine. The opinions expressed in this article are the sponsor’s own. Why are we missing the SERP window on breaking stories we should be…
Google Ads Budget Misallocation Is More Common Than You Think – And Harder To Spot
Every advertiser, from small businesses to enterprises, can struggle with knowing if their budget is allocated for the best results. Budget allocation used to be more straightforward, but campaign spend…
Google Adds AI Agents To Search, Redesigns Search Box At I/O
Google upgraded AI Mode with Gemini 3.5 Flash as the new default model and redesigned the Search box with AI capabilities, the company announced at I/O. The changes also include…
Google Brings AI Content Verification To Search
Google is expanding its SynthID verification tools to Search today, with Chrome support planned over the coming weeks. Users will be able to check the origin of images through Search…
90% Of Brands Have Zero AI Search Mentions, New SEO Study
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. A year into the shift toward AI search, the marketing industry is full of…
Google Announces New Universal Cart At I/O
Google used its I/O 2026 event to introduce Universal Cart, a new AI-powered shopping experience designed to work across Search, Gemini, YouTube, Gmail, and participating merchants. The announcement signals another…
YouTube Expands AI Creation Tools With Gemini Omni And Conversational Search
YouTube brought several AI-focused updates to Google I/O this year, but two announcements stood out more than the others. The platform is introducing a new conversational discovery experience called “Ask…
What Is Agentic SEO? And How to Get Started This Week
Agentic AI feels a bit like logging onto the internet in its early day, or discovering social media around 2007. There’s that same sense that something big is shifting, even…
Creating ‘Non-Commodity’ Content That Cuts Through The Noise
Google’s recent definition of commodity vs. non-commodity content is a bit meh. Meh if I’m being kind. Downright useless if I’m being more reasonable. Complete and utter rubbish if I’ve…
7 Ways to Automate Content Marketing with Agent A
I run the Ahrefs blog team, and each week we use Agent A to automate more and more of the tedious parts of our work. Writing formulaic SEO content, updating…
What Is Content Engineering, and How Do You Do It?
A content writer creates a blog post. A content strategist decides which topics to cover. A content engineer designs the systems that produce content and make it discoverable by humans…
What Google’s UCP Tells Us About Agent-Ready Websites
Google’s Universal Commerce Protocol is the first production blueprint for what every website (ecommerce or not) will eventually need to expose to AI agents: discoverable actions, predictable outcomes, persistent sessions,…
Anthropic Can’t Keep Up With Demand & That Has Real Consequences For SEO
On May 6, 2026, Anthropic CEO Dario Amodei walked out onto a stage at his company’s developer conference in San Francisco and said something you almost never hear from a…
AI Content Strategies That Backfire
Over the past few years, I’ve watched AI content creation tools rapidly gain adoption across the SEO/GEO industry. These tools offer the promise of leveraging AI to automate content creation,…
Rethinking Audience Targeting In A Signal-Loss Era (With The R.E.M. Framework)
Do you know who your audience is and what they want? Over the last 20 years or so, we used to rely almost purely on data to answer that question.…
The Web’s New Visitor Just Got An Identity
On March 20, 2026, Google quietly added a new entry to its official list of web fetchers. Not a crawler. Not a training bot. An agent. Google-Agent is the user…
Meta Doesn’t Know What Business It’s In & The Traffic Data Shows It
On Friday, May 8, 2026, The New York Times published a guest essay by investigative journalist Julia Angwin with a headline that demands attention: “Meta Is Dying.” She highlights that…
SERP FAQ Removal & New Data Challenge Schema’s AI Search Value
Schema markup had a rough week. Google ended FAQ rich results. Four days later, Ahrefs published a report, finding that adding JSON-LD didn’t produce a clear citation lift across Google…
A new resource for optimizing for generative AI in Google Search | Google Search Central Blog | Google for Developers
Send feedback Friday, May 15, 2026 As people increasingly gravitate to generative AI experiences and find information in new ways, we’re publishing a new resource to help website owners, SEOs,…
7 Tips for Writing Great Content with ChatGPT or Gemini
Then, finally, you want to give it feedback. Every time it gives you output and you’ve added context, you’ve added storytelling, you’ve added expert-led insights, you’ve added anything, you’ve made…
What They Are, How They Work, and How to Build One
Most SEO teams have tried AI. Not many have tried AI agents. This article covers what AI SEO agents actually do in practice, which tools are worth knowing about, how…
Google’s New AI Search Guide Calls AEO And GEO ‘Still SEO’
Google published a new documentation page to help websites optimize for generative AI features in Search, including AI Overviews and AI Mode. The page, “Optimizing your website for generative AI…
GA4 Tracks AI Assistant Traffic, FAQ Results Gone
Welcome to this week’s Pulse. The updates affect how you measure AI assistant traffic, what structured data does for visibility, and how a major publisher is planning for life after…
Why Your AI Ad Strategy Is Only As Good As Your Data
Stop trying to out-calculate the machine and start feeding the machine better signals was the theme from Ginny Marvin, Google’s Ads Product Liaison, during a recent episode of the Ads…