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Friday, May 15, 2026
As people increasingly gravitate to generative AI experiences and find information in new ways,
we’re publishing a new resource to help website owners, SEOs, and developers understand how to
optimize their content for appearance in generative AI features in Search, and in turn Google
Search overall.
In the new guide, optimizing your website for generative AI features on Google Search,
you’ll find:
- Guidance on the importance of providing valuable, unique, non-commodity content
- Tips about providing local, shopping, image, and video content
- Mythbusting common “AEO/GEO” misconceptions
- Initial guidance related to AI agents, a quickly emerging and evolving space
- Information about why SEO best practices remain relevant and foundational to success with our generative AI features
We hope this guide provides more clarity to help you continue to create great content that reaches
your audience effectively through Google Search. As always, if you have any feedback, share your
comments on LinkedIn
or post in the Google Search Central Community.
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Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
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