What It Is, and How to Get More
Everyone’s talking about the traffic they’re losing to AI. Fewer people are talking about the traffic they’re gaining from it. When ChatGPT, Perplexity, or Claude cites your content in a…
Google’s Knowledge Graph Explained: How It Influences SEO
If you’ve ever seen something like this in the search results… … then you’ve already experienced the benefits of Google’s Knowledge Graph. But what is a knowledge graph? How does…
HubSpot Stock Crashed 19% – What It Means For Partner Agencies
On Thursday, May 7, 2026, HubSpot CEO Yamini Rangan announced that the company was changing how it charges customers for AI agent features. Instead of charging for compute usage regardless…
Google Analytics Adds AI Assistant As Default Channel Group
Google Analytics added an “AI Assistant” default channel group for traffic from recognized AI chatbot referrers, with Google naming ChatGPT, Gemini, and Claude as examples. GA4 property owners no longer…
Stop Treating AI Visibility As One Problem. It’s Actually Three, On Three Different Layers
When a brand stops appearing in ChatGPT, or when its share of voice in Perplexity drops by half over a quarter, the typical response from the marketing org is to…
Direct Traffic & Popularity – Correlation, Not Causation
Last week, Cyrus Shepard published an AI citation ranking factors study, and it created a lot of noise on X, LinkedIn, and a number of private WhatsApp groups I’m in.…
Current KPIs You Need To Know
If your organic traffic is down but your pipeline looks fine, you’re not imagining it. AI-generated answers are intercepting the journey earlier, meaning users are getting what they need from…
How To Remove Negative Reviews That AI Overviews Cites
This post was sponsored by Erase.com. The opinions expressed in this article are the sponsor’s own. Why does AI pull a 2023 Reddit thread into a 2026 comparison query?What makes…
AI Answers That Do More Than Sound Plausible
Google Research published a paper that studies how to make generative AI systems produce answers that do more than sound plausible. The researchers say that their ALDRIFT framework “opens exciting…
Liquid Web WordPress Plugin Rebrand Triggers Backlash
Liquid Web inadvertently started a cascading series of controversies after it folded a group of well-known WordPress plugin brands into a new software lineup. The reconfiguration and rebranding caught users…
Google Quietly Changed How Search Terms Are Reported For Some AI Queries
Google quietly updated one of its Google Ads help pages with a clarification that could raise concerns for some advertisers. The updated documentation suggests that search terms shown in reporting…
Plan As If Search Traffic Will Be Zero
Condé Nast CEO Roger Lynch says he told company teams to plan their businesses as if search traffic were zero. Lynch made the comments in an interview on TBPN, a…
Why Your SEO Work Isn’t Getting Implemented (The IT Line Of Death)
I recently spoke with an SEO who, along with his entire team, had just been laid off. The company was rapidly losing organic traffic, leadership was frustrated, and from their…
Lessons Learned From Adobe’s 2026 Q2 AI Traffic Report
The sign on AI-referred traffic conversion flipped. I’m not sure if enough of us have noticed. Twelve months ago, visitors arriving at U.S. retailers from AI assistants converted at roughly…
How To Measure SERP Visibility When Rankings Aren’t Enough
Rank #1 and still invisible? It happens more than you’d think. That’s why this SEO webinar is key. Organic Visibility Isn’t What It Used to Be SERP features, local packs,…
How To Build Local Pages That Win In AI Search
Local AI search rewards better pages. Learn exactly how to build them. Are your location-based pages showing up when AI-powered search answers local queries? Is structured data, listings, reviews driving…
3 Actionable Ways Affiliate Managers & SEOs Can Keep Relevant – Ask An SEO
This week’s Ask an SEO question is a bit different. The person wants to know how they can keep relevant and feel secure in their jobs with AI replacing people.…
How Do You Scale Without Penalty?
Scaling AI content generation is the number one content strategy for enterprise organizations optimizing for AI search visibility. According to Conductor’s 2026 State of AEO/GEO CMO Investment Report, which surveyed…
The Consensus Gap
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Most teams talk about “AI visibility” like it’s one thing. New data on 3.7 million citations across ChatGPT,…
How To Rebuild Marketing For AI Visibility
AI visibility is a learnable, measurable skill: The 90-day playbook to build it is here. When a potential customer asks Gemini or Claude to recommend a solution like yours, does…
A Technical AI Search Audit
This post was sponsored by JetOctopus. The opinions expressed in this article are the sponsor’s own. How do I optimize my site for ChatGPT and Perplexity, not just Google? How…
Schema Markup Didn’t Move AI Citations In Ahrefs Test
Schema markup is far more common on pages cited by AI. But a new Ahrefs report found that adding it didn’t result in a clear increase in citations. Ahrefs tracked…
I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete
If you’ve been running Google Ads for more than a few years, your job description has changed without your consent. Match types that once signaled precision now target “related intent”;…
We Tracked 1,885 Pages Adding Schema. AI Citations Barely Moved.
We kicked off this study by analyzing 6 million URLs, and found that schema markup is much more common on pages cited by AI than pages that aren’t. AI cited…
How We Use AI To Run A 90-Day Growth Audit
Most growth audits are a performance. Someone shows up with a slide deck, interviews a few stakeholders, and delivers a 40-page PDF that lives in a drawer. The team feels…
Google’s AI Announcements Are Events, The New Search User Is The Trend
Google’s Keyword Team published their recap of the biggest AI announcements from April 2026. Cloud Next ’26 introduced the Gemini Enterprise Agent Platform and Google’s eighth-generation TPUs, built for agentic…
Google Ads Will Limit Access To Older Reporting Data
Google Ads published new reporting data retention limits that change how long advertisers can access historical performance data through the interface and APIs. The update offers some clarity about which…
Carts, Catalogs, And Loyalty In AI Shopping
Google’s Universal Commerce Protocol can now handle shopping carts, live catalog queries, and loyalty program benefits for AI agent transactions. On March 19, Google announced three new UCP capabilities and…
Google Drops FAQ Rich Results From Search
Google has removed FAQ rich results from Search after limiting them for most sites. Search Console reporting ends in June, followed by API support in August. FAQ schema…
Google Expands AI Search Links Without New Click Data
Google has talked about AI search clicks several different ways since AI Overviews launched. This week, the company added new link surfaces instead of new click data. This article traces…