Google has announced several new features for its Google Analytics 4 platform aimed at helping app developers better understand user behavior and optimize their marketing campaigns. The features provide more…

To enhance user experience and video discovery, YouTube has embarked on an experimental phase of auto-generating video summaries using artificial intelligence (AI). Set to appear on watch and search pages.…

Unlocking the Potential of Your Digital Presence: Expert Guidance for Non-Techies No matter what your business specializes in, your website is often the first place potential clients and customers learn…

Achieving a top position on the search engine results pages is more competitive and challenging than ever before. To break your way through the clutter of similar content, Google must…

WordPress.com announced that they are paying the domain transfer fees for Google Domain customers, and is committed to keeping domain registration prices low. WordPress.com is matching Google’s pricing on over…

AdRoll, a major advertising platform, and WooCommerce, an open-source ecommerce platform for WordPress, have formed a strategic partnership. This alliance will allow brands to better track and reach online shoppers…

YouTube is introducing new features for YouTube Shorts to boost creativity and improve the user experience on its short video platform. Expanding Creativity with YouTube Shorts YouTube Shorts has rapidly…

OpenAI OpCo, LLC has filed an application for the trademark “GPT-5” with the United States Patent and Trademark Office (USPTO). Screenshot from USPTO, August 2023 The application, filed on July…

Facebook’s parent company, Meta, may be preparing to launch a new range of chatbots with distinct personalities, potentially as early as next month. The bots aim to boost user engagement…

Wix announced a significant evolution of the platform with a new offering called Wix Studio that enables agencies to quickly scale the process of creating business websites for clients. Wix…

As a content marketer, you’re likely questioning your path forward. We’re at an inflection point with AI. Many marketers worry about job security. Yet, we face pressures to constantly churn…

This week’s Ask An SEO Question comes from Momna in Dallas, who asks: “How can we improve page speed and page experience for the Shopify store? Shopify won’t allow us…

According to an internal email obtained by Axios, Google plans to significantly revamp its Assistant digital assistant to utilize new AI technologies similar to ChatGPT and the company’s Bard chatbot.…

Google Search Advocate John Mueller recently corrected a common misunderstanding about linking to popular sites like Wikipedia while conversing online with the SEO community. Mueller was participating in a discussion…

The July 1 migration deadline for Google Analytics 4 (GA4) has passed, and perhaps you’re still feeling unsteady working in the platform, still have some setup to do, or are…

As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses…

Google has updated its Product Ratings policies, effective August 28, 2023, on artificial intelligence (AI) and automated content. Kudos to Duane Forrester, who spotted and shared the policy update on…

Google published updates to the site names system, with expanded support for subdomains on all devices in English, French, German, and Japanese. We’ve expanded support for subdomains and compiled more…

OpenAI, a leading artificial intelligence research lab, published a new tutorial on using its GPT-4 and Whisper models to automate the transcription and summarization of meeting minutes. The tutorial is…

With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly. On July 12, I moderated a webinar with…

LinkedIn is a social media platform specifically geared towards businesses and professionals that want to network and promote their personal or professional brands. This article will explore LinkedIn marketing, including…

In a Google SEO Office hours session, Google’s Gary Illyes answered the question about whether there was a downside to using the .AI domain since it’s associated with the Caribbean…

How are you managing leads in your business? Are you spending hundreds of hours working through each one manually? Are you having to guess which leads are more likely to…

Instagram is the third most popular social channel, with 500 million daily active users and one billion monthly active users. That’s a lot of targeted audience to tap into; naturally,…

In a significant move towards ensuring the safe and responsible development of frontier AI models, four major tech companies – OpenAI, Google, Microsoft, and Anthropic – announced the formation of…

Meta recently held its Q2 earnings call, revealing critical insights into the company’s performance, social platform engagement, and future plans. The company’s focus on artificial intelligence (AI) developments and integrating…

Alphabet, the parent company of Google, had strong financial results in the second quarter of 2023. This was driven by progress in artificial intelligence (AI) and improvements to Google Search.…

What sets a great performance marketing campaign apart from the average ones? In this fast-paced digital landscape, are you doing what it takes to keep up with recent advancements and…

I have an abnormal nostalgia for a phenomenon from my grad school days known as “Thirsty Thursday.” The combination of evening classes on Thursdays and no classes on Fridays led…

This is the third iteration of my YouTube Top Viral Videos of All Time list. The first one included the top 25 YouTube videos that had “gone viral” up to…