Google Ads has introduced a revamped design for its Ads platform to enhance the accessibility and organization of data and tools. The following are highlights from the YouTube video of…

OpenAI experienced several outages, including elevated error rates affecting Files and Fine-tuned model creation and the ChatGPT login becoming unavailable for logged-out users, including Plus subscribers. Screenshot from OpenAI, June…

Google announced its decision to remove links to Canadian news from its Search, News, and Discover products in response to Canada’s recently enacted Bill C-18. Unfortunately, we’ve made the difficult…

In digital marketing, measuring success is all about the data – using a data-driven approach to track performance, identify developmental areas, and give you insight into your customer journey. That’s…

As Google continues the countdown to deprecate Universal Analytics properties in less than 24 hours on July 1, Google Analytics users have little hope that there will be a reprieve.…

In a recent video, Google’s John Mueller answered a question about how semantic HTML helps search engines understand website content. Mueller discussed how semantic HTML affects a site’s SEO, accessibility,…

Microsoft is working to improve the online shopping experience for customers by making it less complicated. Online shoppers encounter pain points such as finding valid deals, determining which product reviews…

You may be surprised to learn that conversational intelligence and AI have actually been around for many years. From Facebook’s (now Meta) introduction of Messenger in 2016 to the evolution…

Having an online presence is no longer an option; it’s a necessity. From small businesses to huge multinational companies, online visibility has a big impact on the success of a…

As of July 1, the official sunset of Universal Analytics (UA) will be upon us – but are you ready? Has your business started making the switch to Google Analytics…

Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and alcohol promotions. Microsoft Advertising is updating its policies to strengthen…

Repeat customers are often deemed loyal customers. But should you pay for their loyalty? I’ve been in the search marketing space for more than 18 years. Most things in this…

New findings reported by The Wall Street Journal reveal that approximately 80% of the ads YouTube serves across the web have breached its own terms of service, making them subject…

Today, Google Ads Liaison Ginny Marvin announced that Accelerated Mobile Pages (AMP) support is now available for all websites in Google Analytics 4 (GA4). Marvin stated, “Today, we’re rolling out…

With a total of 580 ChatGPT plugins, OpenAI aims to bring the total in the plugin store to 1,000. We just zoomed past 500 ChatGPT plugins. Next up, 1000! 🚀…

In the wake of recent Reddit blackouts, top executives at Google have reportedly acknowledged user discontent with the current search experience. In response, Google is taking action to improve its…

Rehydration, or more simply ‘hydration,’ is a term that often comes up when we look at SPAs and server-side rendering. Hydration does not, in essence, affect SEO but is an…

In the rapidly evolving world of SEO, staying ahead of the curve is critical. Traditional SEO focuses on optimizing for keywords and topics directly related to your business. However, as…

Google Perspectives, a search filter unveiled at Google I/O that displays content with viewpoints about your query is now available on mobile. Our Perspectives filter is now available on mobile…

Google’s Search Relations team discussed the limited functionality of the “site:” operator on a recent podcast episode. The team engaged in an insightful discussion on the tool commonly employed by…

As digital marketing continues to evolve, businesses are constantly looking for innovative ways to stay ahead of the competition. The emergence of AI-powered tools like ChatGPT has revolutionized the marketing…

Google’s Search Relations team, consisting of experts Martin Splitt, John Mueller, and Gary Illyes, share insights into why a website’s homepage may not be indexed on their latest episode of…

Thanks to the continuous growth of the ChatGPT plugin store, there are always new ways to utilize ChatGPT and AI at work. But how do you get the most out…

Strategies for Effective Implementation and Business Growth ChatGPT and other Large Language Models (LLMs) are seemingly everywhere, and it’s crucial to learn what’s possible with them while acknowledging their flaws.…

Microsoft recently announced numerous name changes to a handful of its platforms. Microsoft Ads has accelerated its digital footprint through big-name partnerships over the last few years. The platform name…

YouTube cracks down on impersonation. The company will require fan channels to identify themselves to avoid confusion and curb deception. YouTube will require fan accounts to identify themselves properly. Fan…

SMART goals are well-known for creating achievable and measurable business or personal objectives. In this article, we’ll look at what SMART goals stand for, why people use them to achieve…

The ever-evolving landscape of artificial intelligence has taken yet another leap forward with the recent expansion of the ChatGPT plugin store. The store, known for offering a plethora of plugins…

LinkedIn has developed a new AI image detector that is claimed to be able to catch 99.6% of fake profile images, with a 1% false positive rate. According to anecdotal…

Microsoft announces the launch of Predictive Targeting, an artificial intelligence-powered advertising tool. The technology relies on machine learning to help advertisers reach new, receptive audiences and drive higher conversion rates.…