Digital marketing is about blending art and science, merging creative ideas with actionable, trackable steps. But before tweaking your on-page content or restructuring your website, you need to know what’s…

Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and…

Remember the early days of the internet? You could spend all day chatting with your friends on AOL messenger while you played solitaire on Yahoo games. And then your mom…

“Why do I have such a high bounce rate?” It’s a question you’ll encounter on Twitter, Reddit, and your favorite digital marketing Facebook group. It’s a question you may have…

Today’s consumers don’t just enjoy content personalization – they expect it. Yet, far too often, we think adding <firstname> to our email headlines is all it takes to personalize well.…

We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B2B sector, the average customer…

Google officially launched 24 years ago in 1998. A lot has changed since then, but one thing remains the same. If you simply focus on the basics, you can still…

When it comes to content marketing, finding writers and producing content is easy. But creating quality content that hits your business KPIs? Well, that’s something else entirely. Suppose you want…

There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. According to the reports, agencies…

May I see a copy of your social media strategy? 🦗(crickets) 🦗 More than a decade into the Web 2.0 era and entering into the Web 3.0 evolution, brands are…

Twitter CEO Elon Musk sets his sights on improving the website’s search functionality, enlisting the help of prolific hacker and long-time critic George Hotz. In the span of a 12-week…

The customer journey involves multiple interactions between the customer and the merchant or service provider. We call each interaction in the customer journey a touch point. According to Salesforce.com, it…

Predictive analysis refers to the use of historical data and analyzing it using statistics to predict future events. It takes place in seven steps, and these are: defining the project,…

Google Analytics (GA) is a powerful tool that lets website owners learn how users interact with their webpages. The amount of information we can get from Google Analytics is so…

YouTube is giving creators new tools to work with when publishing community posts, with the addition of photo editing features and interactive quizzes. Community posts are social media-style updates available…

Want to increase your ROI and improve your SEO strategy? How will SEO evolve in the year ahead? What are the biggest threats and challenges? SEJ’s Ben Steele joined me…

Competitor analysis is often the first place new businesses turn for market and keyword research. However, many new businesses struggle to gain much value from competitor analysis because they often…

Google not only changes how it presents information to users and updates algorithms, but the way users search is also changing. SEO best practices are changing every year, so it’s…

There is a big difference between the way standard organic SEO works and the way we should approach Local SEO. Not only is searcher intent likely different, the algorithms Google…

A new business tool from TikTok uncovers audience insights that can assist with planning paid and organic content strategies. Aimed at advertisers, the audience insights tool resides in TikTok Ads…

A new guide to Google’s ranking systems will keep you informed about which systems Google uses to rank search results and which ones are retired. Additionally, Google introduces new terminology…

No matter how the digital space has evolved substantially over the last decade, one thing remains the same – a chief marketing officer wears different hats. Case in point: Vitor…

Nothing is more frustrating than having your best terms hijacked by competitors. The holiday season is especially prone to this, as brands scramble to own market share. This month’s question…

Client relationship building is a large part of your long-term business growth. Your partnerships reflect your brand and your services, which is why you need to do your part in…

Every PR professional knows the power of the press release. Whether you’re launching a new product, announcing a merger, or have any other notable information you want to share, the…

With more than a billion websites across the World Wide Web, it’s not hard to understand that it’s tough to stand out among them. That’s why the best content on…

Are you struggling to keep up with the evolving digital marketing landscape? That’s where marketing technology – or MarTech – comes in. The right MarTech can help you automate tasks…

What is bulk content creation? I like to think that bulk content creation will be the new term used by many social media marketers, so fingers crossed it’ll catch on.…

Mass exodus of workers Thursday evening made it clear for many that Twitter was on the edge of disappearing, inspiring many to say goodbye as well as taking over ten…

Many companies and marketers believe that Domain Authority is a big deal. There are guides everywhere about how you can boost your website’s Domain Authority for better rankings in search…