Seasonality Trends + Vertical-Specific Data Helps You See Demand Shifts Faster Apart from the regular seasonal events across times of the year or international holidays, well-known for the ecommerce sector,…

In a Google Search Off the Record podcast, Google’s Lizzi Sassman and John Mueller discuss the best way to handle alt text for logos and image-based buttons. There are best…

Setting up and running a website or ecommerce project is great – however, your work is far from done once your site is up and running. Without appropriate health and…

Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers. According to a recent survey by Google, among…

Earlier last month, Apple hinted towards new, coveted placements in the Apple app store in an email invitation to developers. The rumors are true – Apple officially announced two new…

Most marketers say they’re struggling to meet customer expectations, and a new report on the current marketing landscape reveals why. The eighth edition of Salesforce’s State of Marketing report looks…

For many businesses, if you’re only tracking conversions that occur directly on your website, you’re likely missing a complete picture of how ads impact sales. A potential customer might click…

If you’ve been following the latest news in search, you’ve probably heard about vector search. And you may have even started to dig into the topic to try to learn…

This post was sponsored by MarketMuse. The opinions expressed in this article are the sponsor’s own. Wondering how to tackle Google’s helpful content update? At a loss for how to…

Can programmatic be transparent and value-driven, given the deprecation of third-party cookies? Absolutely. Rajeev Goel, Co-founder and CEO of PubMatic, joins me on the SEJShow to talk about the future…

Instagram fixed a bug causing a service outage that impacted users to varying degrees, as people reported disabled accounts and repeated app crashes. Instagram officially acknowledged the issue today at…

Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners. Google Ads Data Hub allows marketers to analyze…

Dance challenges, teenage crooners, pranks, and quick entertainment. That’s what you think of when you mention TikTok. So, why is it important to learn how to use TikTok for business?…

Local SEO can be challenging for enterprise brands because it means knowing how to do “national” SEO, Google Business Profile, and then learning how Google handles your priority search queries…

Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns. Microsoft is launching the import capability for…

New research published by SEMRush indicates that a certain percentage of people searching on Google “aren’t satisfied with the results… and need to refine their queries” in order to find…

This post was sponsored by SafeOpt. The opinions expressed in this article are the sponsor’s own. Are you noticing that the majority of your online shoppers reach the cart stage…

The Google Ads Keyword Planner is a useful tool; there’s no doubt about that. Whether you’re starting your first Google Ads campaign or your hundredth campaign, having a plan or…

A tweet that Google no longer delivers helpful results struck a nerve with others who felt likewise, causing it to go viral. The tweet received over 42,000 likes and nearly…

Website redirects tell browsers and search engines information about a URL and where to find the webpage. It’s essential to use redirects correctly because they impact how websites are crawled…

Google search console warns publishers about 404 errors: 404 and soft 404. While they’re both called 404, they are very different. Consequently, it’s essential to understand the difference between the…

What’s more important to your SEO bottom line? Data or feelings? Data, of course! Dmitrii Kustov of Regex SEO joins me on the SEJShow to talk SEO Data, the opportunities…

In the world of digital marketing, traffic is the name of the game. And generating a lot of traffic usually means successfully promoting your content to get links and social…

At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a Nofollow link just the same as they…

Meta tags are the most fundamental part of SEO and making sure that your site’s pages have a good, solid foundation of optimization. These are the tags that you add…

It’s being reported that Elon Musk has completed his purchase of Twitter and immediately fired the CEO, CFO as well as the executive in charge of legal, policy and trust.…

Are you planning to launch a new website? If so, your first step to acquiring traffic will be to get your website indexed on search engines like Google. This will…

Google is rolling out new features for Performance Max campaigns and sharing best practices to help marketers promote holiday sales more efficiently. New Features For Google Ads Performance Max Campaigns…

Google is pushing the sunset date of Universal Analytics 360 to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). The last day to switch from…

Wondering what you should focus your SEO efforts on in 2023? Our second annual, first-party data report has all the insights you need to advance your strategy. Find out the…