As the role of search evolves to touch multiple marketing and consumer touchpoints, optimizing for the user has never been so important. This is reflected in Google’s continual focus on…

Google is testing more local service ads per set of search results, with three ads on a page instead of two. Ginny Marvin, Google’s Ads Liaison, confirms the test saying…

Imagine two businesses competing for the same customers. Let’s call them Store A and Store B. They are identical except for one thing: Store A has a location that’s easier…

The United States government’s National Vulnerability Database published a notification of a vulnerability discovered in the official WordPress Gutenberg plugin. But according to the person who found it, WordPress is…

Measuring success in website performance is a tricky task for small business owners. It can be easy to apply the same approach that works when evaluating viability throughout a company.…

Since Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold. It’s no longer a question of whether you should use retargeting; it’s how you…

Can spending less time on the clock actually make your team more productive? Joe O’Connor thinks so. He’s the CEO of 4DayWeek.com, a company aiming to shift our collective mindsets…

Local businesses are often the most interesting SEO clients to work with due to the creativity and strategy it takes to appeal to a local market. While the basics –…

No matter how easy your website is to navigate or how clean the user experience (UX) is, an on-site search function is vital. Your site visitors want a direct way…

Meta’s latest earnings report reveals the company’s first-ever year-over-year decline in advertising revenue, signaling a downward trend that it expects to continue. The Q2 2022 earnings report from Meta marks…

When it comes to content marketing, everything you do needs to be part of a larger strategy designed to achieve specific targets. More sales, more leads, more page views –…

You don’t have to have an MBA from Wharton to spot the opportunities the Chinese market presents for ecommerce. The world’s most populous nation, the People’s Republic of China, has…

Shopify’s 0.1% loss in CMS market share this month was picked up by WordPress, with little movement across the rest of the content management systems (CMS) sphere. Overall, WordPress is…

Google’s Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions. This is stated in a Reddit thread…

As competition has grown over the last few years, it has been increasingly important to test the creativity on your product detail pages to maximize conversions for your products on…

Google published a new video offering six tips for how to make ecommerce sites eligible for special presentations in the search results. The video began by highlighting three key elements…

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some…

The Observatory on Social Media at Indiana University has released three new Twitter tools that allow users to examine information spread on the app social media more closely. Those looking…

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between executive…

Every digital marketing strategy relies on a number of elements to ensure its success. For a holistic campaign, you’ll need to consider how you’ll approach email marketing, paid search, social…

Looking to scale your SEO processes? Are you equipped to factor in the ever-changing digital landscape into your plans for growth? Any marketer would agree that scaling in today’s digital…

If you haven’t noticed, organic SEO listings have taken a back seat on the first page of Google. While Google is constantly testing the SERP layout and personalizing results based…

If only we had full control over our website’s appearance in Google Search properties. Sadly, that’s not the case, as someone discovered recently. Today’s Ask An SEO question comes from…

Twitter’s transparency report showed decreases in the number of suspended accounts or had content removed due to violating Twitter’s rules. The report also details increasing government requests for information and…

Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024. This is the second extension of Chrome’s support…

Tobias Lütke, the founder of Shopify, announced that it is letting go of ten percent of its workforce. He blamed himself for misjudging trends, resulting in too many employees. Reason…

It’s no secret that software is a major driver of modern business. Technological infrastructures are what services are built on these days, and it’s essentially a foregone conclusion to say…

Do you want to get more from your SEO efforts, boost your marketing strategy, and drive more traffic? Then, you want to take a look at schema strategy. Martha van…

Head of Instagram Adam Mosseri says the app’s full-screen redesign is “not yet good” and speaks to the growing amount of recommended content in people’s feeds. This is stated in…

Google confirms the July 2022 product review update, the fourth in a series of updates targeting low-quality reviews, is now rolling out. The update begins rolling out today, July 27…