SEO news from around the world
Plumbers and other tradespeople are essential in modern society, yet they face one huge barrier to entering new markets: Peeling away customers from the competition. Many homeowners have established relationships…
The advent of the internet gave travel companies a whole new avenue for exposure. Where once you may have had to rely on outdated brochures, grainy photos, or (worst of…
Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns. Data from both campaign types are now listed…
How often do you use DuckDuckGo? If you answered “never,” you might want to read this article. Over the years, DuckDuckGo has redesigned itself and evolved to better meet searchers’…
The march of time is inevitable. And every year, some new technology pounds the nail into the coffin on something older. Whether the horse and buggy are replaced by the…
The TikTok LIVE feature isn’t new to social media platforms. It’s a feature Facebook, Instagram, and Twitch already have. Simply put, it’s called livestreaming. Here’s why you should be excited…
As marketers, we’re tasked to create awareness, demand, and authority for the brands we represent. We want users to think we’re the best in the business. Some common ways we…
Learn more about how to avoid vanity metrics and beef up your presentations in CallRail’s client retention guide. Sign 3: Your Client Says They Aren’t Getting The Results They Expected…
Today’s Ask An SEO comes from Elisa from Hyde Park, who asks: I have a client who owns about 20 domains with keywords closely related to his product. They are…
In an SEO office-hours video Google’s John Mueller answers why the PageSpeed Insights score and the Search Console Core Web Vitals scores are consistently different. He explains why two measurements…
A new report from LinkedIn shows that job postings have tripled for creator-related positions as brands invest in new ways to drive engagement. The growth in demand for creators is…
You may have heard that SEO is essential when you want to increase traffic to your website. When you are looking to increase the volume of customers coming to your…
Local SEO is a smart skill set to master, especially if you have a local business. All local businesses – from law firms to restaurants to retail stores to beauty…
For most organizations, implementing an effective SEO (search engine optimization) strategy involves collecting and analyzing significant amounts of keywords, content, analytics, and competitive data from various sources. SEO professionals then…
Is it time for your business to start implementing an SEO strategy? Not sure where to begin? Creating and implementing your first SEO strategy may seem challenging and overwhelming. But,…
Is blogging still relevant? The numbers certainly say so. There are 70 million new posts each month, and 42% of the web is built on WordPress alone. As a result,…
In the search engine optimization business, we spend so much time thinking about Google algorithms, sitemaps, and backlinks that we sometimes lose sight of the primary goal: providing useful information…
The social media landscape is constantly changing and evolving. And while it’s important to keep up with those changes, you should keep one thing in mind – there are still…
Drupal issued a security advisory of four critical vulnerabilities rated from moderately critical to critical. The vulnerabilities affect Drupal versions 9.3 and 9.4. The security advisory warned that the various…
In another turbulent move in the marketplace, Netflix announced it selected Microsoft as its advertising partner and sales partner. Satya Nadella, Chairman & CEO of Microsoft, confirmed this news via…
In Universal Analytics (UA), we used to open Behavior reports > Site Content > Landing Pages. The UA landing pages report showed us acquisition, behavior, and conversion metrics organized by…
The B2B industry can be niche and specific, which may lead some people to feel like they need to be an expert to create a successful content strategy. What if…
As competition has grown over the last few years, it has been increasingly important to test the creativity on your product detail pages to maximize conversions for your products on…
Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences. Facebook is gearing its primary feed toward discovering…
Google offers an AI image classification tool that analyzes images to classify the content and assign labels to them. The tool is intended as a demonstration of Google Vision, which…
A series of updates to Instagram Reels adds new creative tools, new ways to drive engagement, and an update that changes how videos are shared. New features for Reels available…
According to an April 2022 study, there are 4.65 billion social media users globally. This means that 58.7% of people around the world are social media users. On top of…
Will publishing new articles regularly or updating old blog posts help you rank better? Maybe, but not just by changing the date or frequency. Google accounts for “hacks” like this.…
WordPress unveiled Gutenberg 13.7 which contains numerous refinements that improve the workflow, provide more granular control within the full site editor, and numerous improvements to the user interface. Like any…
No matter how easy your website is to navigate or how clean the user experience (UX) is, an on-site search function is vital. Your site visitors want a direct way…