It’s no secret the Google Ads platform has long dominated the online advertising marketing share. Google’s network is one of the best places for brands to get their products or…

Google has begun rolling out a new analytics feature allowing users to export audience data from Google Analytics 4 (GA4) to BigQuery. The new feature, User Data export, will create…

In a significant development that heralds a new era in online shopping, Amazon has begun to roll out artificial intelligence (AI)-generated customer review summaries for its products. These summaries aim…

Google has introduced the ability for businesses to add social media profile links directly in their Google Business Profile. This new option enables companies to showcase their social media presence…

Google released the GA4 Reports Builder for Google Analytics, an extension designed for Google Sheets. I’m excited to share that we have launched the GA4 Reports Builder for Google Sheets…

Google announced today it’s launching a new pilot program to provide enhanced customer service for a select group of small Google Ads customers. New Pilot Program Offers Enhanced Support According…

Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content marketing strategies, smaller…

OpenAI announced it has developed an AI system using GPT-4 to assist with content moderation on online platforms. The company says this system allows for faster iteration on policy changes…

Google announced it’s upgrading its AI-powered Search Generative Experience (SGE) with new capabilities to assist learning. The SGE launched less than three months ago has been positively received by early…

In a recent episode of ‘Ask Googlebot,’ John Mueller, a Search Advocate at Google, explains the company’s stance on scores from third-party SEO tools. Mueller stated that Google doesn’t consider…

A SaaS company’s link building techniques are similar to other business types. Still, the list building methods are unique because of the type of content on publisher websites and the…

As businesses grapple with inflation, layoffs, and budget cuts, you may be under more pressure than ever to deliver tangible SEO results with limited resources. And in today’s challenging economic…

The rise of social media in the past decade has led to rapid changes in how creators make and tell stories on YouTube. With users able to click away at…

Generative artificial intelligence (AI) tools like ChatGPT are seeing rapid adoption, climbing faster than smartphones and tablets did after their release, according to new research from Emarketer. Emarketer reports that…

I attended the annual YouTube NewFront event at Google’s Pier 57 in New York City this year. At the time, back in May, I’d come to the event hoping to…

Google’s John Mueller participated in a lively discussion on Mastodon about domain names and SEO. His discussion began as a post about whether a dash (-) in the domain name…

Amazon is reportedly testing a generative artificial intelligence (AI) tool for sellers that writes copy for product listings. This marks a significant move in integrating large language models (LLMs) into…

2023 has been a time of significant change in the online space, driven by the increased adoption of AI and other technologies. Are you doing enough to win over your…

Instagram announced music for carousel posts, collabs, and a sticker that invites followers to submit user-generated content. The series of new features provides users with enhanced ways to create, work…

​​Want to boost the effectiveness of your marketing campaigns, create more efficient team processes, and upgrade your customer experience? You need marketing automation. Marketing automation has become popular over the…

When it comes to building your website, choosing a domain name is one of the most important decisions you will make because it affects how the site is marketed and…

Google has announced the next testing phase of new features for Google Workspace users. Having commenced alpha testing, Google expanded the availability of eSignature to provide a more seamless signing…

Google plans to update mobile apps with Gmail translation, improving global business and marketing communications. Google has introduced native translation integration within the Gmail mobile app, extending the feature previously…

ChatGPT Custom instructions are now available for all users (except in the EU and UK) without a Plus subscription. Custom instructions are now accessible to ChatGPT users except in EU…

Google has launched a new free online course to teach beginners how to use Google Analytics 4 (GA4). The course aims to provide a starting point for people who want…

YouTube has announced new policies to fight spam and fraud on its platform. Beginning on August 31, 2023, links in YouTube Shorts comments and descriptions will slowly become unclickable. YouTube…

There’s no doubt that ChatGPT has emerged as a powerful, ground-breaking tool for marketers and business owners around the world. In fact, ChatGPT has been heralded as one of the…

Google and Universal Music (and other music companies) may be in negotiations to license artists’ voices and melodies for songs generated by artificial intelligence (AI). This development, initially reported by…

NVIDIA hopes to open new doors for developing generative artificial intelligence (AI) models with AI Workbench. The enterprise toolkit is intended to make AI development more streamlined, efficient, and accessible.…

Google’s John Mueller, in an SEO Office Hours session, answered a question about whether the <article> semantic HTML element has an impact on Google. John answered the question directly but…