Google is reminding website owners and SEO professionals about the benefits of using the hreflang x-default value, an underused feature that can improve user experience. The hreflang x-default value helps…

In a recent internal email from LinkedIn CEO Ryan Roslansky, sweeping changes were announced, eliminating hundreds of roles. The adjustments, set to impact the company’s Global Business Organization and China…

Guest posting could rightly be called the black sheep of SEO strategies. Its very name conjures up images of black hats and spammy link tactics the industry has long left…

Even when you think you’ve got the hang of PPC advertising, there’s always something new to discover. So, we’ve got you covered if you’re looking for ways to: Enhance your…

There have been two massive shifts that have impacted the crude oil and natural gas industry. The rising demand for clean energy supply. The transition to an entirely digital world.…

This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analytics Event…

In a significant departure from its previous practices, OpenAI has announced that it will no longer utilize customer data sent via its APIs to train its expansive language models, such…

Ray Kurzweil, a noted futurist and director of engineering at Google, published a rebuttal to the letter calling for a pause in AI research, offering reasons why the the proposal…

In a rapidly evolving tech landscape, major brands like Amazon, Google, and Microsoft invest heavily in artificial intelligence (AI) to maintain their competitive edge and enhance their services. These companies…

A leaked Google memo offers a point by point summary of why Google is losing to open source AI and suggests a path back to dominance and owning the platform.…

Although the infrastructure of the metaverse is still being established, companies and brands are taking the leap into this new world. We’ve seen many changes in our society over the…

Google offered a statement to clarify their support for the cross-domain canonical link element (rel=”canonical”), pointing out limitations in how they use it, saying that they “try” use the cross-domain…

Mozilla, the non-profit that developed Firefox browser announced the acquisition of an AI-based software company that identifies fake reviews for consumers through browser extensions and an online review analyzer. Mozilla…

During a recent Google SEO office-hours Q&A session, a concerned website owner inquired about the slow indexing of their 16,000-page site. Google Search Relations team member Gary Illyes provided a…

Google has updated the guidance on Cross-Domain Canonicals for Syndicated content; however, the guidance for syndicated news remains the same. Cross-domain Canonicals A canonical link element is a way to…

Microsoft is launching the next generation of AI-powered Bing and Edge to transform the search software category. Key characteristics of the next generation include: Transitioning from a Limited Preview to…

While most Americans say they are comfortable traveling again, cost and inflation have now replaced COVID-19 concerns as top barriers to travel. But the travel and tourism industry still continues…

You know how important backlinks are to your SEO strategy – but finding the time and resources to establish a successful link building program can be challenging. So, how do…

Google announced the release of eight new top level domains (TLDs), including one which may have a high commercial potential for law firms, others that are useful for academics and…

Looking to maximize your return on ad spend and boost conversions for your business? Want to start seeing significant increases in your Google Ads profits? Sometimes minor improvements can make…

WordPress contributors are having a still ongoing discussion about how AI might fit into the WordPress ecosystem, whether in the core or as a plugin. There are no plans at…

With the advent of AI-powered language models like ChatGPT, how well you write prompts determines the quality of the results you get from the tool. You can instruct ChatGPT to…

Developing a successful search strategy requires a multi-channel, holistic approach. If your organization is running paid and organic search programs independently, you could be missing out on major growth opportunities.…

Chrome announced that it will soon transition the Chrome browser away from the lock icon that signals a secure HTTPS connection and introduce a more neutral icon that they believe…

A recent discussion on the r/BigSEO forum on Reddit revealed some confusion surrounding Google’s treatment of WebP images when it comes to indexing. John Mueller, a Google Search Advocate, weighed…

YouTube has updated its re-application policies for the YouTube Partner Program (YPP). The YPP program allows eligible content creators to monetize their videos through ads, subscriptions, and other revenue streams…

AI pioneer Geoffrey Hinton, known for his revolutionary work in deep learning and neural network research, has recently voiced his concerns regarding the rapid advancements in AI and the potential…

One of my favorite questions for new professional acquaintances is, “What’s your favorite innovation from the past six months, and why?” I like this question for a few reasons: It…

John Mueller, a Google Search Advocate, recently engaged in a candid discussion on the r/BigSEO subreddit, addressing questions on various SEO tactics and offering advice for aspiring digital marketers. Mueller…

Google has unveiled new advertising capabilities for YouTube Shorts at the IAB NewFronts event this week, paving the way for brands to integrate with trending short-form videos more seamlessly. Expanding…