Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The…

Step 1. Gather Information About Your Own Website. Before you start analyzing others, let’s make sure you have enough info about yourself and your own site. You are going to…

OpenAI has begun rolling out new voice and image features for its popular AI-powered chatbot, ChatGPT. These new capabilities allow you to have more natural conversations with ChatGPT by speaking…

Google has introduced a range of training resources centered on generative AI. Two comprehensive learning paths are now available on Google Cloud Skills Boost. An “Introduction to Generative AI” path…

Late last week, YouTube unveiled a suite of AI-powered tools for video creators at an annual event that is aptly named “Made On YouTube.” The announcements include: AI Insights: Next…

Microsoft Advertising and Snap have announced a pivotal partnership that positions both tech giants at the vanguard of advertising innovation. Using Microsoft’s Chat Ads API, Snap aims to serve sponsored…

Search engine optimization (SEO) is an inherently competitive activity. For every popular search term, there are countless websites vying for the top spot in Google’s rankings. And since the top…

It’s now easier than ever to promote an app, thanks to Google App Install campaigns. This campaign type has both advantages and disadvantages when trying to promote a mobile app.…

After being temporarily pulled from ChatGPT on July 3, 2023, the Browse with Bing feature has reappeared in the latest update of the ChatGPT iPhone app. While it had difficulty…

OpenAI recently shared details about DALL·E 3, the latest version of the text-to-image AI system, set to arrive this fall on ChatGPT Plus, ChatGPT Enterprise, Bing’s AI Image Creator, and…

Microsoft announced new options for publishers to limit their content use in Bing’s new AI-powered chatbot feature. The tech giant aims to address concerns raised by publishers while allowing website…

Microsoft has announced an expansion of its Bing Webmaster Tools Performance Report, providing website owners and SEO professionals with more detailed insights into how their sites perform on Bing’s search…

Wix, a leading web development platform, has recently integrated IndexNow into its services, optimizing the speed at which new content on premium sites gets indexed by search engines. This development…

More and more companies are discovering the benefits of a well-run PPC program. PPC can be so much more than just a lead generation tool. With many different campaign types…

Google’s algorithm is always changing. And along with new AI integrations, it’s crucial to know how your, or your clients’, websites could be affected. Are you taking advantage of these…

Microsoft announced the rollout of its AI assistant, Copilot, across Windows 11, Bing, Edge, and Microsoft 365 this fall. Yusuf Mehdi, Corporate Vice President and Consumer Chief Marketing Officer at…

Microsoft is rolling out an update to Bing Webmaster Tools’ sitemap reporting capabilities. This update is designed to provide you with a deeper understanding of how Bing indexes your sites.…

Microsoft announced a series of generative AI updates to its search and advertising platforms to redefine how we interact with search engines and online ads. Earlier this year, the tech…

To maintain trust and ensure transparency in advertising, Google has announced an update to its Misrepresentation policy. The update, enacted on November 21, 2023, is designed to tackle issues related…

Bing Webmaster Tools announced a significant change that could affect website owners and SEO professionals who use the disavow links feature. Effective October 2023, the platform will eliminate the disavow…

I know, my poor link builder n00bs. It’s brutal out there. But I got you! I’m Bibi the Link Builder and I’ve been building backlinks since the days of yore.…

Google shared the latest updates to Google Ads’ automatically created assets and conversational experience to help more users leverage artificial intelligence (AI) to improve ad campaign efficiency. The latest features…

In today’s tough economic times, many teams are feeling squeezed by budget constraints and high expectations from within. SEO professionals are under more pressure than ever to deliver results with…

At the DMEXCO conference, Microsoft announced a significant addition to its advertising suite—Video and Connected TV (CTV) ads. The tech giant aims to capitalize on the booming digital video landscape,…

Boomers, millennials, Gen Z – with so many generational terms flying around, it can be difficult to know who’s who in the zoo. Well, baby boomers are easy enough. While…

In the previous article, we discussed the three core pillars of content marketing strategy. Much like the 4 Ps of marketing, these three pillars contain the sum of all activities…

Quality is a critical factor influencing nearly every aspect of search, according to a recent discussion between John Mueller and Gary Illyes of Google’s Search Relations team. During the recent…

In an ongoing federal antitrust trial, Google’s advertising practices are spotlighted this week. Jerry Dischler, Vice President for Google’s advertising products, testified that Google adjusts its advertising auctions to meet…

Google has made significant improvements to Bard, its exploratory AI chatbot, by connecting it to Google’s collection of applications and services. The goal is to allow Bard to provide more…

As the online world becomes oversaturated with curated and repetitive content, it’s important to actually develop an SEO strategy that increases the likelihood that your site is in a position…