Imagine you’re researching for a blog post. You find a fantastic image that adds a lot of depth to your content. The problem is, that the site where you found…

Clustering product inventory and automatically aligning SKUs to search demand is a great way to find opportunities to create new ecommerce categories. Niche category pages are a proven way for…

Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — The future is now. Big changes are on the…

With the midterm elections upon us, consumers in the United States (and around the world) are calling upon social platforms for transparency. Combating misinformation sharing is an uphill battle. Meta…

The tech start-up sector faces a turbulent time ahead, with market uncertainty, start-up employees dumping stock, and a reported first market retraction in 10 years. The IPOs and free-flowing venture…

Google Business Profile has gone through quite a few changes over the past several months. A name change, new features, the push to manage business profiles in different ways, and…

Ad extensions maximize your visibility in search engine results. Here’s how Image Extensions, Structured Snippets, Price Extensions, and Call Extensions can help. Not all ad extensions are created equal and…

Instagram is perfect for your local business. No, really. I know what you’re thinking, “How could a social media platform full of funny cat videos, posts from influencers, and pictures…

Google hosted its annual Google Marketing Live event on May 24, 2022. A key focus of the event was projections for future growth of Google Ads. During Google’s Q1 earnings…

DuckDuckGo’s search syndication deal with Microsoft is the root of an issue leading to data being tracked in the company’s allegedly private mobile web browser. It was discovered this week…

TikTok will now allow businesses to manage their accounts via third-party social media management platforms. The initial launch includes integrations with Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and…

YouTube is rolling out an update to analytics reports that will benefit content creators who make videos in different formats. You’ll now be able to see the total number of…

On Monday, May 23, the California State Assembly passed a bill that would hold social media companies responsible for harming children who have become addicted to them. The proposed law,…

You know the struggle… you just need these four or five tickets taken care of and it would mean so much to your SEO goals for the month. But how…

Search Engine Journal often mentions the value of a “content refresh,” particularly regarding SEO. The concept is that rather than let an old piece of content die out, you can…

Right now, someone is doing a Google search to find a new product, service, or solution to their problem, something that your business is uniquely qualified to provide. Will they…

LinkedIn has pleasantly surprised its users by steadily rolling out new features in recent years. In April 2022, they publicly released the ability to build retargeting audiences based on individuals…

When I was a kid, my favorite mysteries were the Sherlock Holmes novels by Sir Arthur Conan Doyle. They all had their great quotes, but one of my favorites was…

SEO (short for search engine optimization) is the practice of tweaking your website so that it ranks higher on search engines like Google. If your site isn’t ranking as high…

By now, you may already know that GA4 operates across platforms, uses an event-based data model to deliver user-centric measurement, and does not rely exclusively on cookies. And you recognize…

Google confirms a broad core algorithm update, called the May 2022 core update, is rolling out today. Today, we’re releasing a broad core update, as we do several times per…

Imagine you wake up at 8 a.m. bright-eyed and bushy-tailed, slurp down your first caffeine boost for the day, and sit down to do some cold but needed backlink outreach.…

Social media continues to be an essential way for businesses to connect with their customers. With the constant evolution to stay relevant, Instagram Reels emerged to compete with the popularity…

Every marketer will tell you – creating high-quality content is no easy feat and getting page views, shares, and conversions is even harder. But useful, engaging, and easy-to-find content is…

Thankfully, there are plenty of steps you can take to protect your WordPress website. Start With These Easy Security Basics When setting up your WordPress site security, there are some…

A LinkedIn study of InMail, the website’s premium messaging feature, aims to discover which types of messages get the best results. The study analyzed tens of millions of InMails sent…

WordPress 6.0, named ‘Arturo,’ is launched and ready to go. This update introduces nearly 1,000 updates and enhancements that make WordPress more intuitive to use for both developers and end…

Google Marketing Live kicked off today with a keynote address, which included the announcement of 16 changes and additions to Google Ads. The keynote primarily focused on improvements to video…

The SEO industry will be forever changed with the loss of Bill Slawski, owner of SEO By The Sea, Director of Search at Go Fish Digital, educator, mentor, and friend.…

For the most part, bots and spiders are relatively harmless. You want Google’s bot, for example, to crawl and index your website. However, bots and spiders can sometimes be a…