TikTok now allows advertisers to incorporate interactive add-ons to in-feed ads. These interactive elements, which include popups, gestures and stickers, are intended to help brands attract and engage viewers. The…

This post was sponsored by ReviewInc, opinions expressed in this article are the sponsor’s own. You get that notification of a new review in your inbox. Next, you hold your…

As SEO professionals, it’s challenging to get people to buy into and care about what we do. Sometimes it’s even hard to get them to remember what SEO stands for.…

Instagram’s home feed ranking algorithm is receiving an update that’s designed to boost the visibility of original content. Head of Instagram, Adam Mosseri, announced the ranking change is one component…

Cookies going away in Chrome? They already have been eliminated from the most popular browser on the mobile market – Safari. How does this affect marketing & sales? What about…

On March 16th, 2022, Google Analytics shocked the marketing industry by announcing that Universal Analytics would stop processing hits in July 2023. This didn’t go over so well. Some marketers…

WordPress released Gutenberg version 13.0 which includes numerous improvements that bring it several big steps closer to becoming the easy to use website builder it is intended to be. This…

It makes sense that businesses successful enough to grow to the enterprise level might one day go international. For the business owner, it’s an exciting and intimidating prospect. You have…

Google Ads custom columns provide the flexibility to expand reports with more of the data points your individual business cares about. Now, Google is giving you even more options when…

Brave aims to rid AMP from its web browser with a new feature called De-AMP, which ensures users visit a publisher’s URLs instead of Google’s. De-AMP will be enabled by…

When it comes to engaging and converting B2B buyers, video is an essential tool in your marketing arsenal. Fully 95% of B2B buyers say video plays an important role in…

With more than 1 billion active users in 2022, the phenomenon that is TikTok has captured the attention of marketers and brands. Since its start in 2016, the social media…

Search engine optimization, like any specialized industry, has its own unique set of terminology, definitions, and abbreviations. This SEO glossary compiles more than 200 of the most common terms you…

Automation is everywhere. There’s no way around it. In the world of advertising, automation has not only become the norm but the default way of advertising in some aspects. With…

You know them, you love them, and yes, you hate them. Pop-ups! They’re a content marketer’s best friend with an average conversion rate of 11.09%. But using pop-ups is also…

In the aftermath of COVID-19 and the “great reshuffle,” there have been many changes in the workforce. In a new report, LinkedIn used data from its site to identify the…

Instagram is testing out ways to make hashtags more valuable by adjusting how top posts are ranked on hashtag pages. Now, more recent and timely content will be surfaced in…

Earning new customers is vital to the growth of any small business, and leveraging marketing strategies is the most effective way to accomplish that goal. However, small business owners often…

Meta is bringing fundraising to Instagram Reels, allowing users to donate to more than 1.5 million charities in over 30 countries worldwide. Fundraising in Reels was announced today as part…

Scientists may tell you the last dinosaurs died out 65 million years ago, but they haven’t met your boss. The very definition of old school; she’s the kind of person…

The best times to post on social media continue to stray from the norm as people around the world adjust to ever changing routines. As a result, what you found…

WordPress announced that it’s Performance Lab plugin is officially out of Beta testing stage and is officially released as version 1.0. This means that the Performance plugin is considered stable…

Do you know where to focus your SEO efforts this year? How has your organization been adapting to an ever-changing landscape of global events? Wondering how other digital marketers are…

You only get one shot at a first impression. This is never more true than with copywriting, where you have just seconds to get your point across and convince the…

I write a lot of columns here at Search Engine Journal about how to optimize your content. But I rarely touch on how to do this at scale. Enterprise marketing…

Spring means it’s not only time to enjoy the fresh air but also to think about the tradition of spring cleaning. If it helps reduce stress and eliminate waste in…

Single-page websites have gained popularity in recent years, particularly among companies advertising a single product and those targeting a specific niche. The question is whether single-page websites are good or…

A vulnerability was discovered in Elementor, starting with version 3.6.0, that allows an attacker to upload arbitrary code and stage a full site takeover. The flaw was introduced through a…

Does your organization have a plan in place for the imminent loss of third-party data? Is your marketing strategy ready to take advantage of first-party data? The abolition of cookies…

Do you have a local small to medium-sized business (SMB)? If so, you know just how difficult it is to get found and stand out in increasingly competitive search results.…