Social media is a powerful tool for marketers. Unlike most forms of customer outreach and branding, it creates an opportunity to initiate and maintain a conversation with your targets. This,…

Are you looking to get more followers on Instagram, but don’t know where to start? There are many ways to increase your followers on Instagram – some people buy them…

For marketers, content is still king. It provides value to your targets, helps establish you as an expert in your field, drives traffic, and tells search engines why your website…

It’s still important to track keyword rankings if you want to maximize your SEO efforts. Tracking keyword rankings can help you ensure that your website is visible, taking up valuable…

The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect with their customers and build…

Advertising has always been considered a valuable marketing tool for businesses of all shapes and sizes. While advertising methods and mediums have evolved over the years, the goal is always…

Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports. Used to determine the effectiveness of landing pages, these reports collect data about visits…

Meta implemented several new programs and features in 2022 designed to improve safety and security on its platforms, the company announced in an end-of-year recap news release. In the past…

Render-blocking resources are a critical part of optimizing the infrastructure of your webpage. Reducing them can help make your page load much faster and significantly improve your page’s Core Web…

Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for. Google is upgrading the concept…

The days have grown shorter, and the weather has grown colder, which can only mean one thing: The end of the year is upon us. How did you do in…

Google published a new episode of the Search Off the Record podcast that reveals the reasons behind the Search Status Dashboard, what kinds of incidents it will cover and why…

To work freelance or to go in-house? That is the question. And the question is trickier now more than ever – especially for content marketers. According to our State of…

SaaS is all around us. Two decades ago, who would have imagined that instead of owning Microsoft Word, you would pay for it monthly? Streaming services and even marketing tools…

In response to a spike in searches for “cost of living,” Google is updating search results with quick access to helpful resources. Search volume for “cost of living” is at…

What is Zero Click? And how does it affect businesses and their SEO/PPC strategies? Semrush’s Marcus Tober joins me on the SEJ Show to discuss Semrush’s recent Zero Click study…

Time is money. This is one of my mantras, and I try to run my life by it. Since I run my own small digital marketing agency and we only…

There’s now an official page to answer the question: “Is Google down right now?” Google is rolling out a search status dashboard that will inform you, in real-time, whether there’s…

Google confirms an update to its spam detection system, called the December 2022 link spam update, is rolling out now and will take up to two weeks to complete. Today,…

During the holiday season, there’s an extra focus on the naughty and nice list. Successful campaigns get access to additional resources, while failed initiatives pivot or retire. This month’s question…

You probably already know that your website’s coding can impact your search engine rankings. You know that adding snippets for SEO, like a meta description, alt tags, and title tags,…

Google Assistant. Siri. Alexa. Cortana. You have your choice of high-quality voice assistants today, and they can all do some pretty amazing things. One of those things is to help…

Google’s new guide to search features visualizes and defines the various elements on a search results page. When you need help with SEO, it can be challenging to get the…

Google is making it easy to switch to data-driven attribution for Google Ads campaigns and letting advertisers see how it will impact campaigns before switching. Data-driven attribution is the most-used…

Every brand wants to make a good impression online, but having a standout website or social media presence isn’t enough. These days, everyone has an opinion on just about everything,…

“Find a need and fill it.” This quote is widely attributed to Henry J. Kaiser, the son of German immigrants who became the millionaire head of a vast industrial empire.…

In a fast-paced industry like SEO, a lot can happen over the course of a year – which is why you want to make sure you stay ahead of the…

Most forms of marketing are expensive. Direct mailers can cost up to $1 per target, while billboards could run you $14,000 apiece in major cities. And television commercials can run…

Twitter is launching a modified version of its verification system, which includes gold checkmarks for businesses and unique labels for official accounts. The new system aims to correct problems that…

It doesn’t take a professional economist to predict the global markets are headed for a downturn. In the past year, inflation rates in the United States have hovered around 7%,…