Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly. According to a global study run by…

For the longest time, the most frequent question I was asked was, “How do we reach millennials with marketing?” Now, the wheels are turning, and the primary goal of many…

7 Key Questions To Ask When Assessing Your SEO Business Needs To make your SEO tool search even more practical, here are some more guiding questions to ask your SEO…

Today’s Ask An SEO question comes from Kayle from Cape Town, who asks: Google shows 314 of my web sites pages are indexed, but Ahrefs only shows 260 internal pages…

Twitter CEO Elon Musk reveals six ways he plans to turn Twitter into an “everything app,” which includes longform tweets, encrypted DMs, user-to-user payments, and more. In a series of…

Twitter is launching three new advertising options designed to get people to visit and take action on businesses’ websites. Twitter’s new ad products include: Website Conversions Optimization Dynamic Product Ads…

Learning a new skill, like Google Analytics 4, is intimidating. Add to this the fact that there’s a looming deadline, and you can’t afford to be dragging your feet on…

While so many elements of product demand have fluctuated since the pandemic in 2020, one of the more significant known issues has been mobile chip demand If you’re unsure of…

SEO salaries reported for 2022 reflects growth in SEO as a profession. The survey responses indicate that more than half who filled out the survey are new to digital marketing.…

A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or site. But how important is it for SEO? I’ve always…

How do you get more traffic to your blog or website? There are plenty of ways to increase web traffic, but some methods are better than others. If you look…

Digital marketing is about blending art and science, merging creative ideas with actionable, trackable steps. But before tweaking your on-page content or restructuring your website, you need to know what’s…

Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight. Explore the different Google Trends menus and…

Remember the early days of the internet? You could spend all day chatting with your friends on AOL messenger while you played solitaire on Yahoo games. And then your mom…

“Why do I have such a high bounce rate?” It’s a question you’ll encounter on Twitter, Reddit, and your favorite digital marketing Facebook group. It’s a question you may have…

Today’s consumers don’t just enjoy content personalization – they expect it. Yet, far too often, we think adding <firstname> to our email headlines is all it takes to personalize well.…

We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B2B sector, the average customer…

Google officially launched 24 years ago in 1998. A lot has changed since then, but one thing remains the same. If you simply focus on the basics, you can still…

When it comes to content marketing, finding writers and producing content is easy. But creating quality content that hits your business KPIs? Well, that’s something else entirely. Suppose you want…

There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. According to the reports, agencies…

May I see a copy of your social media strategy? 🦗(crickets) 🦗 More than a decade into the Web 2.0 era and entering into the Web 3.0 evolution, brands are…

Twitter CEO Elon Musk sets his sights on improving the website’s search functionality, enlisting the help of prolific hacker and long-time critic George Hotz. In the span of a 12-week…

The customer journey involves multiple interactions between the customer and the merchant or service provider. We call each interaction in the customer journey a touch point. According to Salesforce.com, it…

Predictive analysis refers to the use of historical data and analyzing it using statistics to predict future events. It takes place in seven steps, and these are: defining the project,…

Google Analytics (GA) is a powerful tool that lets website owners learn how users interact with their webpages. The amount of information we can get from Google Analytics is so…

YouTube is giving creators new tools to work with when publishing community posts, with the addition of photo editing features and interactive quizzes. Community posts are social media-style updates available…

Want to increase your ROI and improve your SEO strategy? How will SEO evolve in the year ahead? What are the biggest threats and challenges? SEJ’s Ben Steele joined me…

Competitor analysis is often the first place new businesses turn for market and keyword research. However, many new businesses struggle to gain much value from competitor analysis because they often…

Google not only changes how it presents information to users and updates algorithms, but the way users search is also changing. SEO best practices are changing every year, so it’s…

There is a big difference between the way standard organic SEO works and the way we should approach Local SEO. Not only is searcher intent likely different, the algorithms Google…