Online marketing blog, Backlinko.com recently sold to SEMRush for an undisclosed amount. But we can safely assume it wasn’t cheap. Between 2013 and 2018, over 4,000 people signed up for…

Google flat out tells us that links help them evaluate a site’s reputation, and that search rankings are “partly based on analysis of those sites that link to it.” We…

Today’s advertiser is looking for ways to use video content in ads to increase visibility, engage, and convert leads. The good news is that getting started with video ads is…

Google published an explainer that offers insights into how Google handles reviews left for local businesses on Google Maps. The article outlines the multiple steps and actions Google takes that…

Vacation dreams are closer to becoming a reality, and consumers are already making moves to plan their next, long-awaited trips. Whether they’re booking tickets or shopping for suitcases, the first…

For enterprise brands, publishing content is easy. But, how valuable is that content to your target audience? Is your content leading to higher bounce rates? This presentation aims to help…

A new patent from Google dated December 28, 2021, focuses on how to interpret queries and solve them based on entity information. I often link to Google patents in articles…

If marketing is the art of persuasion, then retargeting is that art at its finest. A user that has expressed interest in our brand, products, or services can be considered…

Would you like to receive more traffic from social networks? According to research by Alexa, social media networks drive 0.8% – 12.2% of a website’s traffic, with news and informational…

Perhaps you’ve heard of enterprise crawler-turned-end-to-end-SEO-management solution Botify in the past. But what has the company and its team been up to lately? And perhaps most importantly for this audience…

This post was sponsored by BigMarker. The opinions expressed in this article are the sponsor’s own. Looking for a marketing strategy that can truly: Generate higher-quality leads? Expand your brand…

Google provides an update on the use of emojis in webpage titles and meta descriptions, saying they’ll neither hurt or help SEO. This is stated by Google’s Search Advocate John…

You’ve been relying on cookies to deliver your marketing campaigns for years, but the days of third-party cookies are ending. What does this major change mean for your business and…

Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Here’s a breakdown of how the recommendations will affect your account’s Optimization Score. In addition to the…

Today’s Ask An SEO question is regarding the all-too-familiar challenges of site consolidation and migration. Migrations and consolidations can be daunting and scary but are often necessary nonetheless. They can…

If Bing is treated as a punchline in your digital marketing circles, you may be missing out on your business’s greatest untapped opportunity. Some tend to forget that search engines…

In the pursuit of more granular first-party data to better inform marketing campaigns and business decisions of all kinds, conversation intelligence is a field well worth exploring. Using machine learning…

Do you want to grow your Facebook audience? If you want to reach a portion of the billions of users around the world on Facebook, one of the first steps…

Reciprocal linking isn’t always bad, in Google’s view. In many cases it’s natural to link back to a site that links to yours. This is stated by Google’s Search Advocate…

Wix and Deepcrawl are forming a partnership and announcing the immediate launch of custom designed SEO tools built with enterprise-grade technology. An app built exclusively for Wix will provide personal…

Google announced the launch of a new URL Inspection API which allows an outside app to interact with Google’s search console and provide URL inspection data. The new API access…

Page titles have a large impact on click-through rates because they provide important context to search engines, but a recent study shows Google rewrites page titles more than 60 percent…

Link building has always been a search engine optimization (SEO) staple. However, in the 23 years that Google has existed, link building strategies have evolved into sophisticated practices. At first,…

“Responsive design is Google’s recommended design pattern.” The responsiveness of your website is unequivocally an important factor in improving user experience and avoiding common SEO pitfalls that can hinder your…

Google Ads is replacing Smart Shopping and Local campaigns with Performance Max campaigns by end of Q3 2022. Performance Max campaigns were first introduced in November 2021 as a way…

Search engines create maps of the Internet called Link Graphs and these maps help search engines determine whether or not a site is relevant or low quality and how the…

A manual action can have a profound impact on a website’s appearance in Google. It’s capable of demoting a website’s content in search results and removing content from the search…

Google’s Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword. This is stated on Twitter…

A study between Google and Boston Consulting Group shows 90% of customers will share their email address for a small incentive, such as a discount. The study aims to find…

Whitepapers are among the top lead generation tools of B2B marketers, but they must present unique information to warrant an exchange of information. After all, the lead is giving up…