To succeed as an SEO analyst, you must be able to utilize data in a way that gives you a clear direction on where to focus your efforts for maximum…

The days of confusing drafts and experiments in Google Ads are over. Google launched a much-needed update to this testing feature in the online interface, and the new experience is…

Tired of following the same link building strategy only to keep getting identical, never-changing results like some odd, SEO groundhog day? Ready to spend less time working and more time…

You can barely go a minute in Google Ads without seeing recommendations put in front of you. The overview screen surfaces them in a highly visible box. The notification bell…

Inbound links are a ranking signal that can vary greatly in terms of how they’re weighted by Google. One of the key attributes that experts say can separate a high…

Latent semantic indexing (LSI) is an indexing and information retrieval method used to identify patterns in the relationships between terms and concepts. With LSI, a mathematical technique is used to…

Google says it’s impossible to prevent outages from happening, but the company is aiming to get better at alerting the community when issues are detected. This topic is discussed by…

An editor from the popular news site The Verge tweeted that a new article was replaced on page one of Google’s search results by other sites that had copied it.…

SEO in the homebuilding industry requires a mix of local, on-page, off-page, and technical organic search skills to maximize your ranking potential. The right balance of these skills and tactics…

When it comes to driving motivated traffic to your Shopify store, no other digital marketing strategy is as affordable or impactful as SEO. For e-commerce retailers, taking the time to…

A new robots tag, called indexifembedded, lets websites give Google more direction over which content to index in search results. With this tag you can tell Google to only index…

Corporate web teams are often overloaded with a combination of one-off change requests and large projects. Teams are forced to find a balance between requests coming from other stakeholders in…

Maybe you’re here because you’re a die-hard fan of performance metrics. Or maybe you don’t know what Lighthouse is and are too afraid to ask. Either is an excellent option.…

Google may reduce the frequency of crawling webpages as it grows more conscious of the sustainability of crawling and indexing. This topic is discussed by Google’s Search Relations team, which…

LinkedIn is adding three new courses to its free resource center where people can learn all about how to market themselves and their business. LinkedIn Learning Labs launched last year…

Google uses the same search algorithms for most languages, but there are certain cases where a language requires a different algorithm to interpret the queries. This is stated by Google’s…

With endless options to choose from and the potential to eat three meals a day, the restaurant industry can be an extremely competitive category for local search. Plus, more restaurant…

Spambot attacks are on the rise, with 25.6% of all internet traffic coming from a bad bot, and increasingly sophisticated methods are used to circumvent common security measures. Enterprises and…

For another year, Instagram remains the top social media platform for influencer marketing. In the most recent State of Influencer Marketing by Linqia, 93% of marketers agree that Instagram is…

For years, I‘ve wanted to learn about SEO but it seemed so daunting and mysterious. Fast forward to today and I find myself here in the editorial team at SEJ,…

This post was sponsored by WebCEO. The opinions expressed in this article are the sponsor’s own. SEO always involves a tremendous amount of work, no matter what kind of website…

Google’s recipe structured data requirements have changed. The old way of structured data is no longer valid and Google requires updating the recipe structured data to the latest requirements. Recipe…

Instagram is building on its monetization capabilities with a new subscriptions feature, which allows creators to make monthly recurring income. Starting today, Instagram Subscriptions is launching in a limited test…

A new tutorial on the Google Ads YouTube channel goes over easy, step-by-step instructions for setting up free hotel booking links. This video can help Google Ads users learn how…

It comes as no surprise that when sourcing products and services, B2B customers – like the rest of the world – find them online. In fact, 87% of B2B enterprises…

Perhaps you’ve heard of regex but aren’t quite sure how it can be used in SEO or whether it fits into your own strategy. Regular expressions, or ‘regex’, are like…

Maybe you’ve heard colleagues or industry experts talking about Microsoft Clarity. But what is it and how does it work? Microsoft Clarity is a user behavior and website debugging analytics…

Enterprise SEO can seem slow, expensive, and burdened with process. This is particularly true in reporting, where workflows and deliverables can be extensively detailed and nuanced. Whether you deliver physical…

Wish your product listings could rank better on search engines? Feel like your success is as limited as your crawl budget? Effectively ranking thousands of products, hundreds of categories, and…