A new feature for YouTube creators will make it possible to add corrections to videos after they go live. Previously, the only way to correct an error in a published…

While TikTok continues to launch its in-app shopping experience in more countries, prepare yourself with these quick tips to maximize your success on TikTok Shop. The post TikTok Shopping 101:…

TikTok was spotted testing a new search feature, raising questions about its viability as a search engine. Interestingly, many people already use it as one. According to a screenshot shared…

Google’s John Mueller answered a question about what strategy to use to make specific pages show as sitelinks in Google’s search results. Mueller provided an answer that noticeably matched what’s…

Of all the roles available in the world of digital marketing, the SEO analyst is one of the most demanding. When you’re an SEO analyst, you are the one your…

There are many contradictory ideas about the best way to approach SEO. For every idea proposed, there are others in the SEO industry who disagree. Turning to Google for help…

TikTok is in the process of adding viewer history to posts, according to a test that was spotted in the wild. You’ll soon be able to see who viewed your…

Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices. The algorithm has had a number of updates and has become…

Google search console provides data necessary to monitor website performance in search and improve search rankings, information that is exclusively available through Search Console. This makes it indispensable for online…

Today’s ask an SEO question comes from Kate in Louisville, who wrote: “I work for a company that builds microsites for clients. What factors do I need to focus on…

TikTok has shared the second installment of its Path-to-Purchase Report, a study that shows TikTok’s impact on consumers’ purchase journeys – from discovery to consideration to post-purchase evangelism. The latest…

It’s almost a standard question: SEO clients want to know how quickly they’ll see results from link-building efforts. They want positive change as soon as possible and it makes sense…

Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in…

Google Search is constantly evolving to serve more useful results to searchers. One of the more recent figures we have states that Google conducted 4,887 launches, 17,523 live traffic experiments,…

Facebook plans to turn its main feed into a ‘discovery engine’ for video content, according to an internal memo sent to employees. The Verge obtained the memo and published it…

Google is simplifying Search Console reports so you can focus more on issues that affect how your website appears in search results. The upcoming changes will affect the ‘warning‘ label…

This month, we’re going to explore the subtle differences between broad and phrase match negative. A really good question came through for Ask The PPC and while we’ve covered negative…

No matter what digital platform you use to promote your business, continually coming up with fresh content ideas to capture your audience’s attention can be a real challenge. Popular content…

Landing pages – they’re powerful, aren’t they? When we click on an ad, it’s the landing page that helps us decide what to do next. Ideally, it makes you do…

SEO has become a major part of marketing strategies in the past decade. As Google’s ranking algorithms continue to improve and change over time, businesses across all industries must now…

Relying on ads to make a sale on the first click is putting the cart before the horse, so to speak. Users will abandon your carefully crafted funnel at any…

Hybrid search refers to merging search technologies — but the tech used to create hybrid search engines is changing. Here’s where it’s at today. Traditionally, hybrid search referred to a…

Mozilla announced that it is rolling out Total Cookie Protection to the Firefox browser, its most powerful cookie blocking technology ever. The new technology blocks third-party cookie trackers, stopping advertisers…

Growth marketing and growth hacking are terms you hear loosely thrown around. There are even job titles and functions that specialize in “growth hacking.” But, what does growth marketing actually…

Google, Meta, TikTok, and other tech giants reportedly agree to revisions of EU’s anti-disinformation code, which will have the companies share more information with the European Commission. A confidential report…

Consider the last time you searched for an Italian food restaurant in a new city. You’re unfamiliar with the area and don’t have any personal recommendations to rely on. You…

Having a strong technical infrastructure helps search engines crawl and index your content. By improving the technical aspects of a website – such as site structure, file compression, and load…

This year, at WordCamp Porto, I had an opportunity to interview Josepha Haden Chomphosy, Executive Directory of WordPress. She gave us some very in-depth answers about what is happening in…

Google’s Search Advocate John Mueller answered a question in an SEO-office hours video about whether a CDN can improve ranking. Mueller responded with an in-depth answer that discussed page speed,…

While attending WordCamp Porto, I had an opportunity to attend Ivan Popov’s presentation on Headless WordPress. It is one of the obscure areas for SEO, and I want to share…