The evolution of the web never stands still. As new technologies are developed, consumer behaviors change and the core infrastructure that underpins the internet is forced to adapt. The HTTP…

In a Google SEO office-hours, John Mueller answers if it’s okay for publishers to copy their own content and publish it, essentially copying parts of their own content in order…

Stuck in a cycle of optimizations that don’t move the needle? This post reveals white hat techniques that can potentially double, triple, or even 10x your traffic from organic search.…

IAB NewFronts, billed as “the world’s largest digital content marketplace,” kicked off on Monday with in-person events in New York City and virtually on IAB.com. The unifying theme of this…

Google’s Search Advocate John Mueller address two questions about structured data in a recent Google Search Central SEO office-hours hangout. While the first question was specifically about the medical niche,…

Last week, Google held its Q1 earnings call, touting its year-over-year Search growth. The company reported $68 billion in Q1 revenue, with over 50% attributed to Search and Ads. Performance…

Wish you could see exactly how website changes will impact your rankings in search before they go live? Hoping that your leadership will understand the importance of your proposed SEO…

Google depends on a community of dedicated volunteers all over the world to keep Search and Maps updated with current information about businesses, places, and local attractions. Those volunteers are…

Google’s John Mueller answered the question about whether a meta description can be used to influence the search rankings. It’s a good question because Google advises to use unique meta…

Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own. It involves brands hiring…

LinkedIn is updating its algorithm and changing how content is ranked in peoples’ feeds. In addition, users will have greater control over their feeds, with the ability to block certain…

The popular free Astra WordPress theme just updated to version 3.8.0, offering faster performance on the backend and the frontend, improving the workflow to make it easier and faster to…

Web 3.0 is here. Have you considered a social media audit? Look in the mirror and ask, “Is my social media stuck in a Web 2.0 world?” A social media…

Some users may be ready to buy while others need more information or prefer to browse and compare sites. Dynamic content allows you to reach all those people in real-time.…

Google announced that it is discontinuing the use of several image and video sitemap extensions. Google stated they decided to sunset the use of these sitemap extensions after evaluating the…

Want to rank faster and get more visibility for your written content? Would you like to know what’s slowing everything down? By understanding how your content gets seen and crawled…

The hottest social media platform is dialing up the heat on its advertising capabilities. In the past few months, TikTok has added new features available for advertisers as a way…

Small businesses are getting the attention they deserve from Facebook parent company Meta. During National Small Business Week, Meta announced new ways for SMBs to take advantage of lead generation…

Infographics are now commonplace in marketing strategies. In fact, 45% of marketers already use this medium, and 38% plan to use it for the first time in 2022. However, despite…

As part of its shift toward short-form videos, Facebook-parent Meta is introducing more monetary incentives for content creators to produce Reels. Through an update to its Reels Play Bonus program,…

One thing that attracts many entrepreneurial-minded spirits to the SEO industry is its dynamic design. Strategies are changing continuously based on each client’s focus and industry, preventing proverbial cookie-cutter practices.…

One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is…

John Mueller answered a question in the SEO Office-hours session about why the core web vitals scores keep changing even though the web pages themselves have not changed. There are…

Search engines have moved away from matching keywords in search queries to keywords on webpages, a process that accelerated in 2012 with the introduction of the Hummingbird update. The impact…

Google’s John Mueller affirmed that technical issues don’t generally cause a ranking loss after a core update. Mueller said that core update ranking problems are more associated with quality issues…

Often, the best practices of SEO don’t give us a direct ranking signal boost from Google, although they help drive significant traffic to our website. Herflang tags are a perfect…

Facebook-parent Meta has partnered with Adobe to create Express Your Brand, a free online training program intended to help small business owners grow online. This year-long initiative will combine skill…

YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels. Cross-channel live redirects are functionally similar to Twitch raids, which allows…

Google has added many automated tools over the past years including Smart Bidding, Responsive Search Ads, and close variant keywords. Performance Max campaigns are the latest addition to this increasing…

Building your brand via local media coverage and news websites can provide substantial benefits for your business – online and off. Google and other search engines place great value on…