Google’s web search algorithm doesn’t care what’s in an image. All that matters is it’s marked up with the correct structured data. Whether it’s an award-winning photograph, or a blank…

Local search marketing is key for any location but when faced with a competitive market, it’s essential that you have strategies to help you stand out. The closer the user…

Google’s Search Analytics API is getting updated with the ability to pull data from Google News & Discover, one of the most highly requested new features. Search Console already reports…

So you’re using paid search to promote your brand online? I’m sure you have spent a fair amount of money trying to generate more quality leads. The use of your…

Building a diverse portfolio of links, including deep links, is part of a successful link building strategy. But can your deep link ratio affect your organic search rankings? Read on…

What on earth is co-citation, and is it a Google search ranking factor? You may have heard the term co-citation in your SEO wanderings, often in discussions on link building…

With one billion monthly active users, TikTok is in the upper echelon of social media apps. Not sure why TikTok is so popular? A Neilsen study attempts to explain why.…

Security researchers at WPScan and Wordfence have identified seventeen plugins published Catch Plugins (a division of Catch Themes, LLC) that have vulnerabilities. These vulnerabilities are rated as high and can…

YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results. This is an important update…

Content marketing is a lot like baking. While one ingredient – say a blog post, or chocolate chips – might be what a customer or snacker notices first, it’s hardly…

Have you ever thought of using Snapchat for marketing? Snapchat is more than a camera tool and social media network – it’s also a keyword discovery engine! Matt McGowan, Director…

Is your YouTube viewership down? You’re not alone. It’s normal for watch patterns to change around this time of year. The company explains why. In a new video from project…

Looking for a full-funnel strategy to generate more B2B leads? You’ll need to target your ideal customer with precision, maintaining a consistent multi-channel messaging strategy from the top of the…

Facebook announced a series of improvements this week that are designed to help advertisers with performance and measurement. “In advance of the busy holiday shopping season and amidst all of…

We know that in search, not all things are created equal. Not every tactic will yield the same results. Not every link has the same value. Not every keyword you…

MarketMuse recently released a free version of their sophisticated AI powered content writing tool. This tool automates the content creation process so that the team can focus on the content…

Microsoft announced a new Shopify partnership today that gives merchants access to more customers via the updated Microsoft Channel app in Shopify. Currently available to merchants in the U.S. and…

Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more. These updates are coming just in…

There are currently over 3 million businesses actively advertising just on Facebook alone. These numbers are pretty daunting if you’re trying to compete for visibility in social. But it clearly…

E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines. These guidelines are used during Google’s search quality evaluations, in…

Is driving local traffic your number one goal? How about getting a 97% open rate and transforming your relationship with customers for the better? On October 13, I moderated a…

Analysts predict a strong holiday shopping season for retailers, with anticipated revenue increases of 7% to 9% over last year. According to Deloitte, holiday sales could top $1.3 trillion between…

There is no disputing the popularity of content marketing among B2C and B2B marketers alike. Every day, consumers are inundated with text, image, audio, and video content via email, social…

Popular WordPress plugin WP Fastest Cache plugin was discovered by Jetpack security researchers to have multiple vulnerabilities that could allow an attacker to assume full administrator privileges. The exploits affect…

Martin Splitt in a Duda webinar explained a concept called Centerpiece Annotation that discusses how Google analyzes content on a web page. I won’t reproduce the question because it’s somewhat…

How a website renders is a part of the indexing queue and like the other parts has an impact on SEO and ranking. Google’s Martin Splitt explained in a webinar…

Instagram is introducing a way for users to publish content together as a “collab.” Engagement signals earned from the collab are shared between each user. A Facebook representative confirms the…

PayPal Holdings Inc. is looking to acquire social media company Pinterest Inc. for $45 billion, according to reports from both Reuters and Bloomberg (each of whom cites anonymous people familiar…

Google announced the launch of ‘Google for Creators’ today in a post on The Keyword blog and on Twitter. Creator Advocate Paul Bakaus said, “Creators deserve a program that is…

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – Department store mogul John Wanamaker It goes without saying that Wanamaker didn’t…