Remember when people said social media was just a fad? Its power has become clear – and it continues to grow, with no end in sight. Once a communication experiment…

Google’s John Mueller says work on improving your website’s content, rather than implementing technical fixes, when recovering from a broad core algorithm update. A ranking drop following a core update…

So you’ve brought a new, innovative product to market. Or maybe you found a way to put a new twist on an existing service, and it’s taken off in popularity.…

When it comes to SEO, all things are not created equal. What defines your business as “enterprise” typically comes down to the size of your organization, your total annual revenue,…

Google explains what it means when it suggests separating content by user intent, such as one place for information-based content and another for transaction-based content. Separating content by user intent…

Google Search on mobile is getting updated with continuous scrolling, which will automatically populate more results when users scroll to the bottom of the page. In an announcement, Google states:…

Which SEO tasks do you spend the most time working on? Everyone has their own way of working, but there are core areas of SEO that appear to have more…

Since the arrival of GPT-3, content generators have multiplied the use cases for SEO. It seems a bi-monthly update to review the new progress in the field of language models…

A WordPress proposal admits it is falling behind Wix and similar platforms and suggests they need to create a performance team to coordinate speed improvements. While some may find it…

This post was sponsored by Adzooma. The opinions expressed in this article are the sponsor’s own. Paid advertising is a time-intensive discipline. There’s so much to concentrate on and so…

Google’s John Mueller suggests the way small businesses do SEO is changing in a way that industry experts aren’t keeping up with. Much of the content on the web aimed…

You’ve likely heard the claims that you want to have a healthy code to text ratio (a.k.a., text to HTML ratio) when it comes to displaying content – typically text…

An unsettled website accessibility law environment creates confusion for businesses and courts over what an accessible web business is and how to make it compliant. In the U.S., digital accessibility…

Video SEO has changed dramatically over the years. If you’re still following the advice that a video optimization expert shared at an industry conference back in 2008 – or that…

Got a solid blogging strategy? I’m here to challenge it. Don’t have one? Keep reading. Developing the right blogging strategy – and optimizing it regularly – is essential. Here’s why:…

One of the biggest SEO mistakes you can make is neglecting keyword research in favor of producing “great content.” That’s because you need keyword research to pinpoint where your customers…

Google published updated best practices for writing page titles, which includes tips on how to prevent your titles from getting replaced in search results. The way page titles are generated…

Today’s Ask an SEO question comes from Kyriakos in North Carolina. Kyriakos asks: We have a B2B member only website. Some of the content on our site is available to…

Google is updating the AMP, Mobile Friendly, and Rich Results testing tools in Search Console with features from the URL Inspection tool. To solve for inconsistencies between each of these…

On-page SEO is one of the most essential aspects of your SEO strategy as a whole. Yet there is a lot of confusion and misinformation around which optimizations really matter,…

“The Great Resignation” has impacted nearly every industry in 2021, and the digital marketing industry is no different. With higher-than-average turnover rates, it can sometimes feel impossible to land the…

Google’s Martin Splitt participated in a webinar about web page rendering and how it impacts SEO. Rendering is what happens when a browser requests a web page, it’s a key…

Google Trends is the only keyword research tool that offers insights based on actual Google search data. These seven tips on how to use Google Trends will show you how…

Get Qualitative & Quantitative Data Surveys can help you uncover a range of useful data on your current and target customers. They can include anything you want to know, from…

Have you checked your website’s health lately? Your website might look great on the surface, but have you checked deeper? Attending this webinar is essential if you want a healthy…

Are you considering a site migration? Migrations are a challenging – and sometimes dreaded – step in SEO. With site migrations, chances are you’re going to run into technical issues…

All modern ad platforms now factor machine learning into their algorithms. Managing successful campaigns requires an understanding of the machine learning in each ad network. This Ask the PPC question,…

In many cases, what an SEO crawler marks as a fatal error needs immediate attention – but sometimes, it’s not an error at all. This can happen even with the…

When it comes to marketing in the travel industry, content is everything. From entertaining travel vlogs created by influencers to blog posts sharing unique insight into destinations, having a killer…

Do any of these sound familiar from dealing with your IT or development team? “Why didn’t they run this by me first?” “Were they even thinking about SEO when they…