6 Perfectly Preventable Ways Facebook Ads Tend To Go Wrong
Recent data shows that Facebook attracted 2.93 billion active monthly users. in Q1 2022, making it the social media platform used most around the world. However, even though Facebook is…
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Recent data shows that Facebook attracted 2.93 billion active monthly users. in Q1 2022, making it the social media platform used most around the world. However, even though Facebook is…
Google confirms the core algorithm update it began rolling out on May 25 is officially complete. Now you can get an accurate assessment of the impact. The announcement of the…
Measuring SEO metrics is essential for proving the value of your efforts and optimizations. It’s the key to getting budget from existing clients and executives, landing new ones, making the…
Optimizing a website according to best practices is a starting point. Once a site is published, out the door comes the next process of monitoring performance and improving based on…
Extracting the search results into a spreadsheet is a seemingly straightforward thing. However, because of limitations on automated queries placed by Google and other search engines, it can become prohibitive…
Google is expanding its verification program for finance ads, which will require advertisers in more countries to prove they’re authorized to promote financial services. Verification adds an extra layer of…
How important is schema markup for local search engine optimization (SEO)? Most local SEO experts and webmasters are familiar with the impact of having well-optimized SEO elements on their landing…
Google is arguing that a bill proposed by U.S. Congress has the potential to compromise users’ safety, and damage such products as Search and Maps. Known as the American Innovation…
After originally dismissing Microsoft’s open-source IndexNow search engine indexing protocol, Yoast has reversed course and indicated they will now support it. In a conversation with Search Engine Journal, founder Joost…
LinkedIn is expanding audio-only live events, first introduced in January in a beta test, to all users who have Creator Mode turned on. Audio-only live events are LinkedIn’s answer to…
People management is critical to the success of your remote-first SEO team. You may never meet in person, and many of the verbal and visual cues inherent to working in…
Google offers a lesser-known advanced search command that could make your Google searching a whole lot easier. While it’s possible to use Google’s Tools menu to do the same thing,…
WordPress 6.0 has been warmly received by many users and it appears that the feedback on 6.0 is one of a smooth rollout. There were a few reports of plugin…
There are many contradictory ideas about the best way to approach SEO. For every idea proposed, there are others in the SEO industry who disagree. Turning to Google for help…
This Ask An SEO question comes from Jessica from Louth, who wrote in: “I’m currently a full-stack marketer but find myself drawn to SEO. I’m not sure where to start…
Ahrefs recently announced its new privacy focused search engine called Yep. The search marketing community responded on social media with enthusiasm for the project but there were many questions. We…
Writing page titles in multiple languages is generally not recommended. However, Google now has a way to handle them when they’re encountered. An algorithm update is rolling out that specifically…
Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign efficacy…
Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices. The algorithm has had a number of updates and has become…
Running an ecommerce business? How many apps have you added to your site to improve customer experience? A handful, you say? Maybe not enough? It’s easy to keep adding new…
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. Whether you run a large website or are launching a simple landing page,…
The share of Americans who are in favor of more regulation for tech companies is down significantly since 2021. In April 2021, 56% of Americans wanted more regulation. This year,…
Instagram is expanding on a feature that filters out ‘sensitive’ content, which has the potential to impact reach for some accounts. Using Sensitive Content Control under the Settings menu, users…
Less than five years ago, starting a blog was a huge marketing focus in the travel community. Not only did the SEO bonuses have a lot of appeal, but travel…
If you follow me on Twitter, you know I am a harsh critic of those New York Jets and an unsolicited commentator on all things Real Housewives. But you may…
So, you’ve likely figured out that remote work is here to stay, which means a whole set of different considerations when getting set up. In the first part of this…
Aligning your SEO goals with many departments and teams sounds a bit like herding cats, right? You may also have uninformed stakeholders who need to be included in the process…
Google Search is constantly evolving to serve more useful results to searchers. One of the more recent figures we have states that Google conducted 4,887 launches, 17,523 live traffic experiments,…
Easily See Content & Link Power With Spotlight Focus Spotlight Focus thinks like a search engine. It can determine the key focus topic for any given page within moments. Now,…
Ad extensions maximize your visibility in search engine results. Here’s how Image Extensions, Structured Snippets, Price Extensions, and Call Extensions can help. Not all ad extensions are created equal and…