Back on Feb. 11, 2022, the marketing team at SE Ranking, then located in Kyiv, Ukraine, invited me to give an online presentation about my Search Engine Journal article entitled,…

Imagine you’re researching for a blog post. You find a fantastic image that adds a lot of depth to your content. The problem is, that the site where you found…

If done correctly, infographics are a great visual to grab the readers’ attention while effectively communicating key points you want them to focus on within your content. There are numerous…

SEO (short for search engine optimization) is the practice of tweaking your website so that it ranks higher on search engines like Google. If your site isn’t ranking as high…

Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content. Canada’s proposed Online News Act…

Meta released its latest widely viewed content report showing what the most popular posts were for the second half of 2021. In addition, the report includes statistics about content that…

A goal is only as useful as the thoughtfulness of creating it. Like many overused marketing terms and cliches, a “goal” can become an overbearing or meaningless word or purposeless…

On a day when most of Madison Avenue was focused on the TV Upfronts, TikTok launched Branded Mission this morning. It’s an innovative (and subversive) way for brands to crowdsource…

Remarketing tools effectively direct advertisements to people who have already shown an interest in your business. Your team might consider remarketing as a way to reengage with customers to get…

Do you run an ecommerce business? Have you added apps to your site to improve the user experience? You may have added a handful. But, perhaps you’re feeling it’s not…

What’s the hype with chatbots? We’ve all been there at some point as customers where we have a burning question we need an answer to, and we check, and the…

Working in digital marketing, stress is inevitable. It’s part of the job description. You can’t be effective without pushing your personal limits from time to time. But, if you’re always…

It’s safe to say that online advertising is a must for any business. We’re living in a digital age and, if you’re going to stand any chance of selling your…

Do you have a small- to medium-sized business? As you know, to stay competitive in any market, you must stay one step ahead of your competitors. One way to stay…

The SEO job market has been on fire lately! Companies are investing more in SEO, and agencies of all sizes are scrambling to hire new SEO pros. I know I’ve…

Although the Metaverse’s infrastructure is still being set up, companies and brands are jumping on the opportunity to join this new world. So if they are on board, how close…

This week’s Ask an SEO question comes from John in London, England, who asks: “I came here from your post Should You Use Nofollow, Sponsored, or UGC Links? In the…

When it’s time to launch a new site, undergo a site migration or change your CMS, launch a new product, or make another major change, what overarching site structure to…

The fastest and easiest way to gain a presence in Google is by typing in the query: **Add Me to Search**. If you live in India, Kenya, Nigeria, or South…

Google Ads has announced a number of scripts improvements in what it’s calling a “new Google Ads script experience.” Going forward, advertisers will find there are no entity limits on…

TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world. With TikTok Insights you can learn more about your audience’s behavior,…

On May 16, Similarweb announced it has acquired Rank Ranger, an SEO and rank tracking company. This allows the Tel Aviv, Israel-based digital intelligence provider to offer term rank tracking…

YouTube gives creators another way to earn revenue directly from their audience with membership gifting, a feature comparable to gifted subscriptions on Twitch. This will allow viewers to buy channel…

There are plenty of business owners and digital marketing generalists who can handle the everyday management of their own SEO. Even at the enterprise level, you may have web developers,…

Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed. YouTube changed the game by allowing everyday users to upload, publish, and market their…

Microsoft Bing announced a new AI technology that will bring 4K image experience to websites through Microsoft Edge, automatically enhancing website images. The technology, called Turing Image Super-Resolution, makes images…

Have you ever wondered if SEO is worth it? Wouldn’t it be great if you could see how your SEO expenses improved your business? Understanding how your search investments will…

Search engines have moved away from matching keywords in search queries to keywords on webpages, a process that accelerated in 2012 with the introduction of the Hummingbird update. The impact…

Google Search Central updated a section of the developer support page that offers tips on how to control the site title that Google uses in the search results. The new…

It can be really tough to come up with paid media KPIs and their correlating budgets. The most important factor is understanding what a customer is worth and how many…