Search engines have moved away from matching keywords in search queries to keywords on webpages, a process that accelerated in 2012 with the introduction of the Hummingbird update. The impact…

Google Search Central updated a section of the developer support page that offers tips on how to control the site title that Google uses in the search results. The new…

It can be really tough to come up with paid media KPIs and their correlating budgets. The most important factor is understanding what a customer is worth and how many…

Google announced a breakthrough research in Natural Language Processing called Chain of Thought Prompting that raises the state of the art of advanced technologies like PaLM and LaMDA to what…

Web 3.0 is here. Have you considered a social media audit? Look in the mirror and ask, “Is my social media stuck in a Web 2.0 world?” A social media…

This Ask an SEO question comes from Ian from San Juan, who asks: “What would you say should be the top SEO focus coming into 2022 for a brand that…

As part of its goal of providing users with more valuable content, LinkedIn has made changes to its search and discovery functions. People using the professional networking site will now…

Meta recently shared an analysis of how professionally produced content performs compared to “everyday life” content. The data suggests that lo-fi content is a major contributor to ad recall and…

Less than a month after it was announced Tesla CEO Elon Musk would be purchasing Twitter for $43 billion, the deal has been put on hold. In a May 13…

Too many organizations still publish content without clear objectives and KPIs. For organizations to move beyond “just publishing content,” they need to adopt a different mindset. They need to reflect…

Podcast intros are an important quality of a successful podcast. The right intro sets the podcast on a path to success. These seven tips will help your podcast build an…

Google depends on a community of dedicated volunteers all over the world to keep Search and Maps updated with current information about businesses, places, and local attractions. Those volunteers are…

YouTube creators can now remix any video on the platform into a Short through an expansion of the green screen feature. Previously, you could utilize green screen to create Shorts…

Online dating app company Match Group filed a lawsuit against Google on May 9, alleging the tech giant has created an illegal monopoly on Android by forcing apps to use…

Google’s John Mueller answered a question about FAQ structured data that significantly expanded the kinds of content that FAQ structured data can be applied to, which now includes content that…

“Can’t you just tell Google we want page one?” Familiar? Set yourself & your clients or boss up for success with insights from Grant Simmons. The post The Key To…

At day two of Google’s annual I/O conference the company previewed new reports coming to Search Console that will provide more data about videos. To make video indexing easier to…

Python is an excellent tool to automate repetitive tasks as well as gain additional insights into data. In this article, you’ll learn how to build a tool to check which…

If you are reading this article, it is almost certain that you have been bombarded with the term personal branding and its relevance in the world of business. You may…

Google’s PageSpeed Insights added two new metrics to the PageSpeed Insights API and UI for Lighthouse. The two metrics are labeled experimental are now being collected for field data while…

The fastest and easiest way to gain a presence in Google is by typing in the query: **Add Me to Search**. If you live in India, Kenya, Nigeria, or South…

Setting holiday hours on your Google Business Page is an easy way to ensure customers never face the disappointment of finding your location closed when they expect it to be…

What’s the hype with chatbots? We’ve all been there at some point as customers where we have a burning question we need an answer to, and we check, and the…

At its annual I/O conference held today, Google announces an upgrade to multisearch that conducts simultaneous queries about objects around you. With a new feature called scene exploration, Google strives…

Whether you’re managing a car and truck dealership, a tire shop, or any other type of automotive business, search engine optimization (SEO) is a crucial ingredient in every impactful marketing…

As you’re preparing to set up Google Analytics (GA4), you’re probably asking the same thing we were: What’s the best method for migrating our historical data? There should be a…

Once upon a time, when everyone’s favorite ad platform was just learning how to walk, creative PPC managers would bid on common typos of a search term for a fraction…

​​How well do you understand your audience? Do you know how they search and where they spend time online? Which search trends and keywords should be a focus for your…

This post was sponsored by Clickio. The opinions expressed in this article are the sponsor’s own. In all corners of the industry, media outlets are saying goodbye to AMP, with…

You’re a savvy marketer. You know the importance of changing with the times, adopting new technology, and taking advantage of new opportunities. So, it’s no surprise you’ve recognized the importance…