Gone are the days of solely relying on keywords to drive your PPC success. With the relaxed keyword match types, the use of audiences in Google Ads has sophisticated tenfold.…

Reuters is reporting this morning that Twitter’s board may announce its acceptance of Elon Musk’s offer to purchase Twitter for $54.20 per share. The news agency cites “people familiar with…

Whether you’re in B2B or B2C, LinkedIn is the place to network with colleagues, peers, mentors, and your customers. Jessica Foster, the Senior SEO Strategist at Media Monks and Founder…

Are you a victim of so-called “link building experts”? Do the methods, results, and communication about their backlink services seem odd? Sadly, there are a lot of link building tactics…

WordPress recently announced that version 6.0, due out in May 24, 2022, will feature a significant amount of accessibility improvements that will make using WordPress easier for users and bring…

If you manage a website, it’s important to check for broken internal links regularly. Broken internal links can frustrate visitors and cause them to leave your site. They can also…

Agencies, enterprise-level, and multi-accounts rejoice! Streamlined reporting dashboards for all your accounts are now in one view. Google is rolling out Manager Account (MCC)-level reporting for all Google Ads users.…

A member of Reddit asked if Google search was becoming worse and thousands of others responded overwhelmingly that Google search was not showing what they were looking for. The SEO…

The Google Shopping platform allows users to search millions of products across thousands of stores to find the item they are looking for in seconds. With a tagline that emphasizes…

Brave announces a new feature called Discussions intended to eliminate the shortcomings of traditional search engines by surfacing more results from web forums. Discussions augments results in Brave Search with…

YouTube begins displaying Shorts videos on more surfaces on mobile and desktop, including a dedicated carousel in the trending section. Expanding the visibility of Shorts has the potential to amplify…

Google has published its annual report on search spam revealing SpamBrain, a machine learning-based spam identification system, took action on six times as many spam sites in 2021 as it…

AI (artificial intelligence) technology has made tremendous progress in recent years. It is now possible to assess its capacity to perform specific tasks such as generating text, images, and sound.…

Drupal announced two vulnerabilities affecting versions 9.2 and 9.3 that could allow an attacker to upload malicious files and take control of a site. The threat levels of the two…

TikTok now allows advertisers to incorporate interactive add-ons to in-feed ads. These interactive elements, which include popups, gestures and stickers, are intended to help brands attract and engage viewers. The…

This post was sponsored by ReviewInc, opinions expressed in this article are the sponsor’s own. You get that notification of a new review in your inbox. Next, you hold your…

As SEO professionals, it’s challenging to get people to buy into and care about what we do. Sometimes it’s even hard to get them to remember what SEO stands for.…

Instagram’s home feed ranking algorithm is receiving an update that’s designed to boost the visibility of original content. Head of Instagram, Adam Mosseri, announced the ranking change is one component…

Cookies going away in Chrome? They already have been eliminated from the most popular browser on the mobile market – Safari. How does this affect marketing & sales? What about…

On March 16th, 2022, Google Analytics shocked the marketing industry by announcing that Universal Analytics would stop processing hits in July 2023. This didn’t go over so well. Some marketers…

WordPress released Gutenberg version 13.0 which includes numerous improvements that bring it several big steps closer to becoming the easy to use website builder it is intended to be. This…

It makes sense that businesses successful enough to grow to the enterprise level might one day go international. For the business owner, it’s an exciting and intimidating prospect. You have…

Google Ads custom columns provide the flexibility to expand reports with more of the data points your individual business cares about. Now, Google is giving you even more options when…

Brave aims to rid AMP from its web browser with a new feature called De-AMP, which ensures users visit a publisher’s URLs instead of Google’s. De-AMP will be enabled by…

When it comes to engaging and converting B2B buyers, video is an essential tool in your marketing arsenal. Fully 95% of B2B buyers say video plays an important role in…

With more than 1 billion active users in 2022, the phenomenon that is TikTok has captured the attention of marketers and brands. Since its start in 2016, the social media…

Search engine optimization, like any specialized industry, has its own unique set of terminology, definitions, and abbreviations. This SEO glossary compiles more than 200 of the most common terms you…

Automation is everywhere. There’s no way around it. In the world of advertising, automation has not only become the norm but the default way of advertising in some aspects. With…

You know them, you love them, and yes, you hate them. Pop-ups! They’re a content marketer’s best friend with an average conversion rate of 11.09%. But using pop-ups is also…

In the aftermath of COVID-19 and the “great reshuffle,” there have been many changes in the workforce. In a new report, LinkedIn used data from its site to identify the…