Organization schema structured data is useful to have on a website because it communicates important information to Google that can then be used to present an organization’s data in the…

The digital marketing industry is constantly changing, and if you feel like you’re being challenged to do more with less, you’re not alone. Marketers need tools more than ever to…

For many years, websites have collected user data to either sell to third-party sites or use for their targeted advertising. The most well-known examples include Facebook and Google. Serving an…

Google is introducing a new way to search the web using a combination of text and images at the same time. Multisearch, available as an added function in Google Lens,…

Google now allows businesses to display their commitment to environmentalism in their Google Business Profile. This helps companies capitalize on growing eco-consciousness among consumers in the wake of concerns about…

On April 5th, Google’s Ads Liaison Ginny Marvin confirmed that Google Ads reporting is experiencing a latency issue. The issue was originally reported on April 1st, resulting in a large…

As of July 1, 2023, the version of Google Analytics we have used for 10 years will stop processing hits. This is a major change, and it means that Google…

In a Google Office-hours hangout, Google’s John Mueller answered a question about how to use alt text for SEO. Along the way he dispelled the idea that there is a…

If Google Ads are a part of your marketing strategy, you’re probably always on the lookout for ways to boost performance. You not only want more clicks, but you want…

Customer reviews can help sell your product or service more effectively than any sales copy. Reading first-hand thoughts and opinions from other people is a crucial part of a customer’s…

Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines. This topic is addressed during a recent…

Elon Musk became Twitter’s biggest shareholder on April 4 after acquiring a 9.1% stake in the company. An SEC filing shows he will serve as a Class II director until…

When Google Discovery campaigns first came on the scene in 2019, I was skeptical they would amount to much. Their available inventory across Gmail, YouTube, and the Discovery feed seemed…

February 23, 2022, was a regular Wednesday for Ukrainian marketers and SEO specialists. We had our morning coffees and did tech audits, built some links, and revamped a couple of…

Chances are, you’ve used one of the more popular tools such as Ahrefs or Semrush to analyze your site’s backlinks. These tools trawl the web to get a list of…

Twitter confirms it’s working on an edit button and will begin testing it with select users in the coming months. This was announced last night after Tesla CEO Elon Musk,…

Digital marketing and its corresponding metrics of success and ROI are evolving at break-neck speed. Over the last few years (and especially due to COVID), the transformation to digital has…

How ContentMarketing.io Helps Businesses Succeed With Outsourced Content Marketing ContentMarketing.io doesn’t just churn out one piece of content to the next to help their clients get results with their content…

Google announced a breakthrough in the effort to create an AI architecture that can handle millions of different tasks, including complex learning and reasoning. The new system is called the…

This week’s Ask An SEO question comes from Abhinav in New Delhi, who writes: “How can article aggregator sites outperform the original source? Google has various guidelines on aggregator copy…

Like Google, writing for the Amazon marketplace has its quirks and best practices to help more potential buyers find your products. If you want to ensure that potential customers easily…

Search engine optimization (SEO) is a broad discipline where it can be easy to get stuck or caught up in details. Sure, the specifics matter – but a top-down approach…

When I was little, I loved fireworks. Since childhood, the Fourth of July has always been my favorite holiday. And so as a kid, I saved money from Christmas until…

In a Google SEO Office hours hangout, someone asked Googler John Mueller related the situation of articles talking about his site but that the mentions of the brand name or…

Google Hummingbird was a rewrite of Google’s algorithm that consciously anticipated the needs of searching on mobile devices, in particular by enabling conversational search. Hummingbird set the stage for dramatic…

One of the biggest myths in SEO is the dreaded “duplicate content penalty.” Want to know an SEO secret? There is no such thing as a duplicate content penalty. You…

Google may reduce the visibility of a product page if the item for sale is listed as out of stock on the retailer’s website. This is stated by Google’s Search…

As the world watches the Russian invasion of Ukraine taking place in real time, leading tech companies have launched initiatives to support Ukrainians as they resist Russian aggression. From combatting…

Missing authorization vulnerability …allows a remote authenticated attacker to view the information on the database without the access permission. This kind of vulnerability allows an attacker to attain access to…

A new solution for ecommerce sites provides Google-quality search and recommendations on retailers’ digital properties. Google Cloud has announced the release of Retail Search, a tool designed to give retailers…