One thing that attracts many entrepreneurial-minded spirits to the SEO industry is its dynamic design. Strategies are changing continuously based on each client’s focus and industry, preventing proverbial cookie-cutter practices.…

One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is…

John Mueller answered a question in the SEO Office-hours session about why the core web vitals scores keep changing even though the web pages themselves have not changed. There are…

Search engines have moved away from matching keywords in search queries to keywords on webpages, a process that accelerated in 2012 with the introduction of the Hummingbird update. The impact…

Google’s John Mueller affirmed that technical issues don’t generally cause a ranking loss after a core update. Mueller said that core update ranking problems are more associated with quality issues…

Often, the best practices of SEO don’t give us a direct ranking signal boost from Google, although they help drive significant traffic to our website. Herflang tags are a perfect…

Facebook-parent Meta has partnered with Adobe to create Express Your Brand, a free online training program intended to help small business owners grow online. This year-long initiative will combine skill…

YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels. Cross-channel live redirects are functionally similar to Twitch raids, which allows…

Google has added many automated tools over the past years including Smart Bidding, Responsive Search Ads, and close variant keywords. Performance Max campaigns are the latest addition to this increasing…

Building your brand via local media coverage and news websites can provide substantial benefits for your business – online and off. Google and other search engines place great value on…

WordPress published a long list of improvements coming to WordPress 6.0. This article focuses on important changes coming to the block editor that will make designing web pages and websites…

Setting holiday hours on your Google Business Page is an easy way to ensure customers never face the disappointment of finding your location closed when they expect it to be…

Bill Slawski recently called attention to a patent that describes a way to apply generic ratings to content as part of a process of modifying search results. The patent applies…

WPScan and the United States Government National Vulnerability Database published a notice of a vulnerability discovered in the HubSpot WordPress plugin. The vulnerability exposes users of the plugin to a…

Growing regional/national to major international brands have a lot of questions about product description page (PDP) optimization. How much can be automated? Does it matter if some of them have…

This week’s Ask an SEO question comes from Marlin in Bethel, who asks: “I paid over $5,000 for SEO link building. At first, traffic was boosted. However, we then lost…

What do you need to compete in SEO? Some say more inbound links, others better content, while some might emphasize a technically healthy site. Experienced SEOs know that the most…

Imagine you’re looking at a bar chart of Google Ads conversions by month in Google Data Studio. You want to know how brand campaigns are affecting performance. Image by author,…

In what may turn out to be one of its last reports as a public company, Twitter released its earnings for the first quarter of 2022. The social media platform,…

You’re a savvy marketer. You know the importance of changing with the times, adopting new technology, and taking advantage of new opportunities. So, it’s no surprise you’ve recognized the importance…

Google announces the launch of a new career certificate in digital marketing & ecommerce in an effort to help jobseekers and employers acquire the necessary skills to be successful in…

It’s no secret that Google is pushing Performance Max campaigns on advertisers. In fact, Performance Max campaigns are replacing Smart Shopping and Local campaigns by the end of Q3 2022.…

In a world of online dating, it seems the options (and ads) are endless. If you’ve grown tired of seeing countless ads for personal events in your life, there’s good…

Google is always looking for ways to push the limits and make its search engine more intelligent. Dr. Pete Meyers from Moz joined me to talk about how you can…

Future Forum, a consortium launched by the messaging app Slack, released the findings from its global Pulse study for 2022. With the increase in employees going back into the workplace…

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel marketing approach,…

In an ideal world, marketing would convert with just one touch. But this is the real world. Whether it’s because they need more time to think about a purchase or…

A popular WordPress anti-malware plugin was discovered to have a reflected cross-site scripting vulnerability. This is a type of vulnerability that can allow an attacker to compromise an administrator level…

Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own. It involves brands hiring…

The United States National Vulnerability Database (NVD) announced that the Thirsty Affiliate Link Manager WordPress plugin has two vulnerabilities that can allow a hacker to inject links. Additionally the plugin…