Wix announced the launch of Wix Harmony, a new AI-powered website builder that combines natural language site creation with Wix’s existing visual editor. The company introduced the product in New…

The debate about AEO/GEO centers on whether it’s a subset of SEO, a standalone discipline, or just standard SEO. Deciding on where to plant a flag is difficult because every…

In every digital transformation I’ve consulted on, from global banks to manufacturing giants, the failure point isn’t usually the strategy. It’s the governance. Strategy defines where to go. Operations define…

Google Ads’ Performance Max Smart Bidding is finally delivering real results for teams that know how to work with it. As marketers are forced to give PMax more control, many…

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. If you’ve ever watched your best-selling product devour your entire ad budget while dozens…

New data from BrightEdge shows how finance-related queries perform on AI Overviews, identifying clear areas that continue to show AIO while Google is pulling back from others. The deciding factor…

Hostinger analyzed 66 billion bot requests across more than 5 million websites and found that AI crawlers are following two different paths. LLM training bots are losing access to the…

I recently spoke with Jesse Dwyer of Perplexity about SEO and AI search about what SEOs should be focusing on in terms of optimizing for AI search. His answers offered…

SEO died as a traffic channel the moment pipeline stopped following page views. Traffic is either down for many sites, or its growth nowhere near reflects growth rates of 2019-2022,…

Search has changed dramatically, including local search. Search engines and AI systems now incorporate semantic understanding to generate citations and results. To gain semantic understanding, they need to know which…

James LePage, Dir Engineering AI, co-lead of the WordPress AI Team, described the future of the Agentic AI Web, where websites become interactive interfaces and data sources and the value…

James LePage, Director Engineering AI at Automattic, and the co-lead of the WordPress AI Team, shared his insights into things publishers should be thinking about in terms of SEO. He’s…

TL;DR To generate the most value from Discover, view it through an entity-focused lens. People, places, organisations, teams, et al. Your best chance of success in Discover with an individual…

Determining a budget split between upper and lower-funnel is a recurring topic in paid media. Upper-funnel campaigns (typically awareness and interest) create future demand, while lower-funnel campaigns capture existing demand…

Google’s John Mueller warns that free subdomain hosting services create unnecessary SEO challenges, even for sites doing everything else right. The advice came in response to a Reddit post from…

Google’s John Mueller recently answered a question about phantom noindex errors reported in Google Search Console. Mueller asserted that these reports may be real. Noindex In Google Search Console A…

Just today, OpenAI confirmed it will begin testing advertising in the United States for ChatGPT Free and ChatGPT Go users in the coming weeks, marking the first time ads will…

Welcome to this week’s PPC Pulse. This week’s news centers around quite a few Google updates. Google rolled out campaign total budgets in open beta, introduced a new Direct Offers…

Welcome to this week’s Pulse. Google is laying more groundwork for agent-led shopping, Google Trends is getting a Gemini helper inside Explore, and Google appears to have responded to a…

Remarketing lists continue to be one of the more dependable tools inside PPC accounts, especially for search campaigns. They give advertisers clearer control over who sees ads, how bids are…

An advisory was published about a vulnerability discovered in the Membership Plugin By StellarWP which exposes sensitive Stripe payment setup data on WordPress sites using the plugin. The flaw enables…

Google’s AI Overviews may be relying on YouTube more than official medical sources when answering health questions, according to new research from SEO platform SE Ranking. The study analyzed 50,807…

A security vulnerability was discovered in the popular All in One SEO (AIOSEO) WordPress plugin that made it possible for low-privileged users to access a site’s global AI access token,…

“Build a brand” has become one of the most repeated phrases in SEO over the past year. It is offered as both diagnosis and cure. If traffic is declining, build…

Most people have a favorite coffee mug. You reach for it without thinking. It fits your hand. It does its job. For a long time, SEO felt like that mug.…

The Reuters Institute for the Study of Journalism has published its annual predictions report based on a survey of 280 senior media leaders across 51 countries and territories. The report…

Social media is an integrated part of life in the U.S., with usage growing among adults. Pew Research Center reports that YouTube (84%) and Facebook (71%) remain the most widely…

YouTube is updating its Advertiser-friendly content guidelines to allow more videos about certain “controversial issues” to earn full ad revenue, as long as the content is non-graphic and presented in…

At this point in time, AI search products such as Google and Microsoft’s PMax (and now AI Max) have firmly woven themselves into the toolkits of search marketers around the…

Google is disputing claims that its new AI-powered shopping checkout work could enable what critics describe as “surveillance pricing” or other forms of overcharging. The back-and-forth started after Lindsay Owens,…