There have been lots of really good questions, but this one from Phil of Trumbull stood out: “What is the average amount companies take for running a PPC campaign?” Factors…

It can be hard to get a job, especially right now it is difficult to land a job as the market has changed. There are significantly fewer jobs available for…

TikTok is testing a new feature called “Footnotes” that adds extra information to videos on the platform. The test will start today in the United States. What Are TikTok Footnotes?…

Google is making a big change to its domain structure. Soon, all country-specific Google domains will redirect to Google.com. While this change affects Google’s own domain structure, Google has clarified…

Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While automated detection tools serve as a first line of defense,…

Success in PPC has historically been measured using performance indicators like click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS). However, with the rise of AI,…

One of the scariest things that can occur with a WordPress user is that you install a plugin, and upon activation, you get a white screen of death. This screen,…

This week’s question comes from Thomas, who asks: I disabled the JavaScript just to check the content of my webpage, but unfortunately I could not see any content except the…

This post was sponsored by DAC. The opinions expressed in this article are the sponsor’s own. Authors: Dan Lauer & Michael Goodman Is the classic funnel model (TOFU-MOFU-BOFU) still relevant…

Are your paid campaigns delivering the results that really matter? If your ad strategy is focused only on cost-per-acquisition, you might be leaving long-term growth on the table. It’s time…

Microsoft’s Monetize platform just received one of its biggest updates to date, and this one is all about working smarter, not harder. Launched April 14, the new Monetize experience introduces…

A new study of over 577,000 LinkedIn posts challenges common marketing advice. It finds that posts with links get 13.57% more interactions and 4.90% more views than posts without links.…

Google’s AI Overviews have changed how search works. A TrustRadius report shows that 72% of B2B buyers see AI Overviews during research. The study found something interesting: 90% of its…

In last week’s Memo, I explained how, just as digital DJing transformed music mixing, AI is revolutionizing how we create content by giving us instant access to diverse expressions and…

Google’s John Mueller answered a question on Bluesky about whether structured data helps with SEO, which may change how some people think about it. Schema.org Structured Data When SEOs talk…

Google updated the structured data documentation for their European Economic Area (EEA) carousels that are currently in beta. A notable change is that the shopping queries carousels beta testing has…

This post was sponsored by Heeet. The opinions expressed in this article are the sponsor’s own. How do you calculate the true cost of SEO content production? Are you overspending…

LinkedIn has launched a new “Create on LinkedIn” hub that helps professionals create better content, understand their stats, and use different post types. The new hub is organized into three…

OpenAI CEO Sam Altman recently said the company plans to release an open source model more capable than any currently available. While he acknowledged the likelihood of it being used…

A new study tracking 768,000 citations across AI search engines shows that product-related content tops AI citations. It makes up 46% to 70% of all sources referenced. This finding offers…

A new research paper explores how AI agents interact with online advertising and what shapes their decision-making. The researchers tested three leading LLMs to understand which kinds of ads influence…

There’s been a lot of talk recently about whether large language models (LLMs) are replacing a considerable amount of Google searches. While Google is clearly still the market leader, with…

In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out third-party cookies in Chrome…

New research shows marketers aren’t using generative AI as much as they could be. Marketing applications rank surprisingly low on the list of popular AI uses. “The Top-100 Gen AI…

Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money.…

OpenAI has added better memory features to ChatGPT. Now, the AI can remember more from your past chats. This means you’ll get more personalized responses without needing to repeat yourself.…

Google recently filed a new patent for a way to provide search results based on a user’s browsing and email history. The patent outlines a new way to search within…

Wix announced a new chat-based AI assistant named Astro that simplifies site operations and business tasks, giving users faster access to tools and insights that support business growth, better SEO,…

Google leaders shared new insights on AI in search and the future of SEO during this week’s Google Search Central Live conference in Madrid. This report is based on the…

Right now, as technology changes daily, chief marketing officers face exceptional levels of change and uncertainty. But it’s not for the first time (or the last). During the COVID-19 pandemic,…