If you’ve always been in awe of folks using the Google Search Console API to do cool things, this article is a good read for you. You can use BigQuery…

Google’s John Mueller responded to a question on LinkedIn to discuss the use of an unsupported noindex directive on the robots.txt of his own personal website. He explained the pros…

Google integrates SafeSearch tool into Search Console, enabling website owners to manage explicit content settings alongside SEO tools. Google has moved its SafeSearch tool functionality to the Search Console platform. …

Not sure what to focus on to improve your website’s rankings? Wondering which tactics can lead to quick SEO wins? Instead of optimizing 800+ meta descriptions and calling it a…

No one can perfectly predict the future, but it turns out some are better at it than others. A study of over 1 million judgments from thousands of people found…

Google’s John Mueller answered a question on Reddit about what to do about an increase in spammy backlinks that are perceived as having a negative impact on rankings. Mueller’s answer…

OpenAI’s Sam Altman answered questions about challenging Google’s search monopoly and reveals that he’d rather entirely change the paradigm of how people get information rather than copy what Google has…

YouTube has announced the introduction of a new tool in Creator Studio that requires creators to disclose when their videos contain realistic content generated or altered by AI. As stated…

In today’s digital landscape, a healthy, technically sound website is the key to SEO success. However, ensuring your site is optimized for maximum performance is no easy feat, as SEOs,…

TikTok has launched its new Creator Rewards Program and introduced a Search Insights tool. The program, which was previously in beta, rewards creators based on four key metrics: Originality Play…

Gone are the days when AI was merely a distant concept. Today, AI has already been integrated into our daily lives through various applications and services, transforming how we interact…

SEO has undergone many transitions and disruptions in a short time. Enterprise SEO has been at the center of some fundamental transformations over the past year. Adapting to the ever-changing…

For most small businesses, Google Business Profile (GBP) is their marketing lifeblood. Because it’s free, many local businesses rely solely on their Google Business Profile to generate traffic and calls,…

Gartner’s predictions that AI Chatbots are the future and will account for a 25% drop in search market share got a lot of attention. What didn’t get attention is the…

Whether you’re focusing on organic content strategy or deciding which Google or Microsoft keywords to bid on, keywords are a central part of digital marketing. Knowing which keywords to go…

Technology makes the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive…

LinkedIn’s Collaborative Articles features reached the milestone of 10 million pages of expert content in one year. The Collaborative Articles project has experienced a significant rise in weekly readership, rising…

The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website. But today, Google has pulled these stars out of the…

SEO professionals have long discussed the concept of a “crawl budget,” which refers to the limited number of pages search engines can crawl daily. The assumption is that sites must…

The popularity of digital video content is undeniable. Facebook, YouTube, Instagram, and TikTok, all of which are heavily video-based, are at the top of the social media ladder. For many…

The robots.txt file of the personal blog of Google’s John Mueller became a focus of interest when someone on Reddit claimed that Mueller’s blog had been hit by the Helpful…

The legal industry is more competitive than ever, requiring law firms to leverage a blend of advanced technology and refined marketing tactics to stay ahead. A blend of SEO tactics…

Not all conversions are equal. For businesses that generate leads closed by a sales team, one of the most overlooked methods of unlocking a new tier of Google Ads performance…

Google has announced that Interaction to Next Paint (INP), a new metric for measuring website interactivity, is now included as a key element in the Search Console’s Core Web Vitals…

LinkedIn is unlocking 250 AI courses, available for free until April 5. According to LinkedIn’s data, the skills required for the average job globally will change by 68% by 2030.…

Step 1: Demonstrate Each Element Of E-E-A-T First things first: how do you assert yourself as an authority on your chosen topic? If you are familiar with the concept of…

If you’re developing a website or helping to manage one, you should be prepared for when things go wrong. Links get broken, pages get moved, and users end up somewhere…

Google updated their Page Experience Documentation in order to make it explicitly clear that Core Web Vitals are used by their ranking systems. What’s curious about the change is that…

The impact of Google’s March 2024 Core Update, which targets low-quality content and spam, is becoming apparent as the rollout progresses. Recent analyses reveal that over 800 websites have been…

A widely used add-on plugin for a popular WordPress site builder installed an anti-piracy script that essentially unpublishes all posts. WordPress developers are livid, with some calling the script a…