Google’s John Mueller offered an overview of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) at the Search Central Live NYC event and affirmed why it matters for some sites and why…

Are you ready to master the art of earning high-quality editorial links? Join us on April 9, 2025, for our exclusive webinar, “Win Higher-Quality Links: The PR Approach To SEO…

Google’s Martin Splitt recently shared insights on how JavaScript mistakes can hurt a website’s search performance. His talk comes as Google Search Advocate John Mueller also urges SEO pros to…

A report from the Association for the Advancement of Artificial Intelligence (AAAI) reveals a disconnect between public perceptions of AI capabilities and the reality of current technology. Factuality remains a…

Google’s John Mueller cautioned publishers and SEOs about filler content, which is generally created with the apparent goal of reaching a word-count threshold without concern for the user experience. Although…

Starting today, Reddit rolled out a series of updates aimed at making it easier for small and medium-sized businesses (SMBs) to advertise on the platform. The changes focus on simplifying…

For over a decade, E-A-T (expertise, authoritativeness, and trustworthiness) has played a role in search rankings, first introduced in Google’s Search Quality Rater Guidelines in 2014. But with the rise…

All businesses, large or small, must establish a level of authority for the products and/or services they offer in the minds and hearts of their target audience if they expect…

On Friday, Google sent out a subtle but impactful policy update to advertisers, confirming changes to its long-standing “Unfair Advantage Policy”. While the official enforcement date is April 14, 2025,…

At Search Central Live NYC, Google’s John Mueller revisited the statistic that 15% of search queries Google sees are completely brand new and have never been encountered. He also addressed…

At the recent Search Central Live NYC, Google’s John Mueller discussed the third-party quality raters they use to evaluate changes to Google’s search algorithms. Although it wasn’t stated explicitly, the…

Google’s John Mueller explained during a session of the Search Central Live NYC event that they do over 700,000 tests per year in order to keep up with user expectations.…

The changes in SEO and search over the last year or so have meant that social media has become an even more important part of an online strategy. Brands need…

Google’s John Mueller discussed the impact of AI on SEO at Search Central Live NYC, explaining what it means for SEO and reassuring the audience that search is not going…

Google’s Search Liaison answered a question at Google Search Central Live NYC about whether Google prefers brands. Sullivan took that as an opportunity to affirm that Google is working to…

Jono Alderson, former head of SEO at Yoast and now at Meta, spoke on the Majestic Podcast about the state of SEO, offering insights on the decline of traditional content…

One of the most common themes I’ve seen in SEO over the past decade, and it’s become even more frequent recently, is businesses’ growing desire to build a stronger SEO…

Google has released its annual summer travel trends report alongside several AI-powered updates to its travel planning tools. The announcement reveals shifting travel preferences while introducing enhancements to Search, Maps,…

Google officially completed the rollout of its March 2025 Core Update today at 5:34 AM PDT, ending two weeks of significant volatility in search rankings. This update began on March…

Ad scheduling is a fundamental setting in Google Ads and Microsoft Ads, but when managing campaigns across multiple time zones, it becomes more complex. Standard scheduling tactics may not cut…

Recent data shows that fewer Americans support banning TikTok. At the same time, Democratic lawmakers warn that President Donald Trump’s current plans may not be enough to keep the platform…

Website operators across the web are reporting increased activity from AI web crawlers. This surge raises concerns about site performance, analytics, and server resources. These bots consume significant bandwidth to…

YouTube’s updated Shorts view count now captures every play, but this change won’t affect earnings or monetization eligibility. YouTube will begin counting Shorts views without minimum watch time starting March…

Google says it values the open web, and a current Googler confirmed in a private conversation at the recent Search Central Live in New York that the company, including CEO…

Tracking marketing performance effectively comes down to three key factors: Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision.…

The world of SEO has changed, especially with the rise of zero-click searches, where users get their answers directly on Google’s search results page without clicking through to any websites.…

OpenAI has rolled out a new image generation system directly integrated with GPT-4o. This system allows the AI to access its knowledge base and conversation context when creating images. This…

This week’s Ask an SEO question comes from Mike in Toronto who enquires: “For a small business that wants to sell products online, would you advise me to set up…

This edited extract is from Community Building for Marketers by Areej AbuAli ©2025 and is reproduced with permission from Kogan Page Ltd. There are many different concepts of what a…

We’ve been focused on the impact of AI on Search and how to still make gains in this competitive and volatile SEO world. It’s easy to forget that two big…