An SEO posted details about a site audit in which he critiqued the use of a rel=canonical for controlling what pages are indexed on a site. The SEO proposed using…

Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Google still dominates with 94.8% organic traffic. AI tools like ChatGPT are gaining…

We’re officially entering a new era: the content overload era. Content is no longer seen as a nice to have but a must for the majority of businesses. The sheer…

This time on Ask An SEO, we’re diving into a branding question from someone dealing with negative SERP results: I have a client that recently had some financial issues and…

Google has rolled out updated documentation on how to combine data from Google Analytics and Search Console. Unified SEO Insights The new guidelines recommend using Google Analytics and Google Search…

Understanding total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) isn’t just useful for marketers. It’s an important tool for assessing whether a business idea is…

Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. Google Ads now prioritizes landing pages that are easy to navigate. Ads with confusing pages…

YouTube updates Analytics with more prominent device data, helping you tailor content to shifting viewing habits. Creators can now view device type data easily. Data reveals how audiences watch content. …

A new LinkedIn report shows how businesses are changing their approach to measuring marketing success. The report, based on insights from leaders at Microsoft, ServiceNow, PwC, and other global firms,…

Imagine running campaigns that adjust bids perfectly for every auction, targeting the right user at the right moment. That’s the promise of Smart Bidding in Google Ads. For PPC marketers,…

In the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve performance. Managing PPC campaigns efficiently requires a delicate balancing act of multiple…

As SEO professionals, we’re data-driven. So, it’s ironic that we need to ask a counterintuitive question: “Where are the missing bullet holes in Google Analytics 4 (GA4)?” Most of us…

Understanding search engine results pages (SERPs) is critical for anyone serious about increasing their website’s visibility. Search engines use SERPs to display results for user queries, and the primary goal…

LinkedIn video viewership is up 36% YoY. The platform adds new tools and free training courses to boost video creation. LinkedIn video watch time is outpacing other content formats. New…

Alphabet Inc., Google’s parent company, reported strong fourth-quarter results for fiscal 2024, primarily driven by its commitment to AI. Alphabet announced revenues of $96.5 billion for Q4 2024, up 12%…

As someone who knows a lot of local business owners, I know how important it is to get customers through your doors. While traditional marketing methods like flyers and newspaper…

This is my official eulogy for the SEO keyword, which died many years ago, but no one has noticed. As a result, many marketing teams make sub-par decisions, and decision-makers…

This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Struggling to adapt your SEO strategy to ever-changing AI-driven SERPs? Have the most…

Hiring the right digital marketer can make or break your marketing team. With new tools, platforms, and regulations cropping up constantly, you’re not just looking for someone who “gets PPC”…

In a recent interview, Matt Mullenweg referenced three scandals and controversies from his past that have been long forgotten to show how it’s possible that the WP Engine scandal will…

The U.S. Copyright Office has released a report on how current laws apply to content created by AI. It affirms that AI can assist with the creative process, but only…

Join us and hear expert strategies for creating brand synergy, increasing brand search volume, and using branding as a powerful tool for performance marketing success. The post 2025 Marketing Trends:…

New data shows what many marketers already suspect: it’s getting harder and more expensive to convert online visitors. A study of 90 billion sessions shows organic traffic is down from…

“How is search changing and how do you react to that change?” This was a question in the prep notes for a podcast interview recently. It’s one that, I think,…

Matt Mullenweg downplayed his dispute with WP Engine, saying it’s not as big a deal as people are making it out to be and shared that he believes it will…

Enterprise SEO platform BrightEdge published results on current AI Search trends, showing that Google AI Overviews (AIO) has expanded its presence by up to 100% in increasingly complex search queries.…

Elementor released a free to use standalone AI app called Site Planner that enables users to create a website in a step by step process beginning with the most general…

Looking back on last year, fake content has reached new highs, challenging marketers to stand out with authentic, engaging campaigns that resonate with increasingly skeptical audiences. Overly polished or shallow…

You.com AI Assistant and Search announced the deployment of the new open-source DeepSeek AI model, joining advanced models from Anthropic, Meta, Grok, and OpenAI. DeepSeek-R1 is safely hosted on U.S.…

Learn how to avoid overspending your campaign budget and ensure accurate conversion tracking in this latest edition of Ask A PPC. The post Ask A PPC: How Can You Tell…