Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday
We’re talking about pain point pages, and what I mean by that is that these pages can actually be useful for SEO traffic because your users are looking for how…
The 8 Most Important PPC KPIs You Should Be Tracking
If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be left behind. The role of paid media has changed – and not…
How To Create Content That Gets Links
Think link building is dead? Think again. In 2025, the backlink game has changed. If your strategy hasn’t, you might be stuck chasing low-impact backlinks that barely move the needle.…
YouTube Tests AI Overviews In Search Results
YouTube is now testing AI-powered video summaries in its search results, a feature similar to Google Search’s AI overviews. The new tool helps users find relevant videos faster by highlighting…
Google’s AI Overviews Reach 1.5 Billion Monthly Users
Google’s AI search features have reached widespread adoption. The company announced that AI Overviews in Search now reach 1.5 billion users per month. This information was revealed during Alphabet’s Q1…
Is WordPress The Right Choice For eCommerce Websites?
WordPress is a popular choice when it comes to building ecommerce websites. Currently, over 4 million live stores are powered by WooCommerce, which runs on the WordPress platform. The platform…
Moz’s Brand Authority: Multi-Market, More Features, More Data!
Multi-market Brand Authority has two practical advantages. First, if you primarily serve the UK, Canada, or Australia, you’re going to be much happier with the data. Here are some concrete…
Developing A Content Strategy In Regulated Industries
Throughout my career, I’ve worked with companies across highly regulated sectors, including finance, insurance, banking, and tobacco. Navigating these industries means understanding how regulation influences every part of your content…
How To Master Your Message And Create Better Brand Content
If you want to become a better content marketer, you’ll need to master the art and science of messaging. And by “messaging,” I don’t just mean the ethereal notions of…
How To Remove Site From Search Without Verifying Ownership
Google’s John Mueller answered a question on Reddit that showed an easy way to completely remove an entire website from Google’s search index without a search console verified account. The…
The CMO’s Guide To Winning In AI Search With Ahrefs
What happens when no one clicks, but your business still needs to grow? In the age of AI answer engines and fewer clicks, your brand can’t afford to be invisible.…
What It Is & Why It Matters In A Cookieless World
In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out third-party cookies in Chrome…
7 AI Terms Microsoft Wants You to Know In 2025
Microsoft released its 2025 Annual Work Trend Index this week. The report claims this is the year companies will move beyond AI experiments and rebuild their core operations around AI.…
Google’s Martin Splitt Explains How To Find & Remove Noindex Tags
Google’s Search Relations team has released a new SEO Office Hours video with Martin Splitt. He tackles a common problem many website owners face: unwanted noindex tags that keep pages…
Google Quietly Ends COVID-Era Structured Data Support
Google announced that it is dropping support for the 2020 COVID-era Special Announcements structured data type and completely phasing it out by July 31, 2025. The announcement was posted on…
Wix Announces Adaptive Content For Driving Higher Sales & Engagement
Wix announced a new feature that enables businesses to create personalized content for visitors, increasing relevance and opportunities for higher sales and lead generation. The feature integrates AI into the…
Why Longer Content Isn’t Better
You’re looking for this article because you think long-form content works right? Or at least that’s what you’ve heard from many marketers. You might even have seen it for yourself.…
How To Onboard Digital Marketing Talent According To Agency Leaders
Effective onboarding of digital marketing talent is key to setting the foundations for a positive employee experience. It’s also vital for accelerating productivity, boosting employee retention, and cultivating a positive…
How Is Answer Engine Optimization Different From SEO?
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Is doing SEO enough for an AI chatbot visibility? The industry is divided down the middle: Half believe…
Google Analytics Adds New Features For Privacy-Era Tracking
Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. Google Analytics adds features to improve data accuracy as privacy rules limit tracking. New…
Why Do Web Standards Matter? Google Explains SEO Benefits
Google Search Relations team members recently shared insights about web standards on the Search Off the Record podcast. Martin Splitt and Gary Illyes explained how these standards are created and…
AI Use Jumps to 78% Among Businesses As Costs Drop
Stanford University’s latest AI Index Report reveals a significant increase in AI adoption among businesses. Now 78% of organizations use AI, up from 55% a year ago. At the same…
OpenAI Expresses Interest In Buying Chrome Browser
Nick Turley, Head of Product at ChatGPT, testified that OpenAI would be interested in acquiring the Chrome browser should a judge decide to break it off from Alphabet, Google’s parent…
What If Google Must Sell Chrome?
The next phase of the DOJ’s antitrust case against Google started Monday. Both sides presented different views on the future of search and AI. This follows Judge Amit Mehta’s ruling…
What Is llms.txt, and Should You Care About It?
Developers and marketers are being told to add llms.txt files to their sites to help large language models (LLMs) “understand” their content. But what exactly is llms.txt, who’s using it,…
Google Ads 2024 Safety Report Unveils AI Protections
Google has released its 2024 Ads Safety Report, and the message is clear: accountability is scaling fast thanks to AI. With billions of ads removed and millions of accounts suspended,…
How To Build Consensus Online To Gain Visibility In AI Search
Just like with SEO, it can be tempting to use clever hacks to optimize for AI search. But the problem with hacks is that, as soon as they’re discovered, changes…
AI Overviews Glitch May Hint at Google’s Algorithm
A glitch in Google’s AI Overviews may inadvertently expose how Google’s algorithm understands search queries and chooses answers. Bugs in Google Search are useful to examine because they may expose…
LLMs That Code: Why Marketers Should Care
Large language models (LLMs) like ChatGPT and Claude are best known for their writing abilities, drafting ad copy, summarizing reports, and helping brainstorm blog content. However, most marketers still know…
What’s The Best Strategy For Your Business?
Both SEO and PPC are essential components of digital marketing, yet they operate in entirely different ways. One delivers instant visibility and quick results, while the other builds long-term authority…