Google researchers introduced a method to improve AI search and assistants by enhancing Retrieval-Augmented Generation (RAG) models’ ability to recognize when retrieved information lacks sufficient context to answer a query.…

Website owners and SEO professionals are facing a new problem. AI content generation tools are creating fake URLs when referencing real websites. This issue was discussed in a recent social…

John Mueller, a Google Search Advocate, suggests that SEO professionals should reconsider how their work fits into the modern web stack. He references a “vibes-based” visualization highlighting how developers’ focus…

For more than two years, a new concept has been emerging called Agentic SEO. The idea is to perform SEO using agents based on language models (LLMs) that perform complex…

The pace of change in search marketing has accelerated, and the stakes for keeping up to date have never been higher. This year’s selection of podcasts reflects a growing sophistication…

Google requires ecommerce stores to specify in their structured data which country their return policies apply to. Google now requires country information for return policies in structured data. Merchants should…

Google announced it will make its Deep Research feature available to all users for free on a limited basis, while introducing several updates to Gemini. With this rollout, Gemini is…

Google announced an update to their Gemini personal AI assistant that increases personalization of responses so that it anticipates user’s needs and feels more like a natural personal assistant instead…

A high-severity vulnerability was discovered and patched in the All-in-One WP Migration and Backup plugin, which has over five million installations. The vulnerability requires no user authentication, making it easier…

Google has officially begun rolling out its March 2025 core algorithm update, according to an announcement posted to the Google Search Status Dashboard today. The update commenced at 9:23 AM…

Effective budgeting is crucial not just for planning SEO, providing value to clients, and justifying the spend to achieve it. It’s also critical for a business to understand SEO budget…

Content is everywhere. Consumers are inundated with it throughout the day – catching up on social media happenings, scanning the news, consuming articles, or listening to podcasts. Given the staggering…

A leaked WordPress Slack chat shows that Matt Mullenweg is considering limiting future WordPress releases to just one per year from now through 2027 and insists that the only way…

With the increase in AI-generated search results and the growing popularity of answer engines, multinational businesses experience declining organic traffic and revenue from organic searches in more established markets. It…

Google published a new Robots.txt refresher explaining how Robots.txt enables publishers and SEOs to control search engine crawlers and other bots (that obey Robots.txt). The documentation includes examples of blocking…

This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Imagine this in the time of Google AIO: A potential customer asks Google…

With so many AI models available today, it’s tough to decide where to begin. A recent study from Quora’s Poe provides guidance for those unsure about which models to choose.…

Wix announced Automations, a new automation builder that enables businesses to create and manage custom actions, like sending emails based on customer activity. Users are able to create these automations…

I love WordPress, but it isn’t perfect out of the box. Themes and plugin choices are more important than ever as some can hamper the site’s performance. You can do…

I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may be some who believe that higher compression ratios correlate with…

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Last week, Google officially launched AI Mode, an AI Overview on steroids, in beta. Almost one year after…

Today’s question comes from FC, who asks: “As an SEO specialist for over 6 years now, what and where does one need to focus with regard to SEO in this…

A new trend in Silicon Valley, Vibe Coding, is driving an exponential acceleration in how quickly engineers can develop products and algorithms. This approach aligns with principles outlined by Google…

YouTube Creator Liaison Rene Ritchie has advised content creators on adapting to YouTube’s upcoming mid-roll advertising changes. These changes take effect on May 12 and will alter how ads appear…

The plaintiffs in an antitrust lawsuit against Google filed a revised proposed final judgment for the judge in the case to consider. The proposal comes after a previous ruling where…

New research shows that ChatGPT, Claude, and other AI systems leave distinctive “fingerprints” in their writing. Here’s how you can use this knowledge to identify AI content and improve your…

The search and marketing community should pay closer attention to YouTube. According to the latest Global Digital Report, YouTube.com is the second most visited website in the world, behind Google.com…

PPC reporting has always been both essential and frustrating. It’s essential to keep clients engaged by informing them of the results you’re driving. But it’s also frustrating because of data…

Google has released a new episode in its “SEO Office Hours Shorts” video series, in which Developer Advocate Martin Splitt addresses a question many website owners face: Should all 404…

Google has discontinued its Page Annotations feature in the iOS app, which automatically added search links to webpages. The feature was introduced late last year and converted certain website text…