Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Last week, Google officially launched AI Mode, an AI Overview on steroids, in beta. Almost one year after…

Today’s question comes from FC, who asks: “As an SEO specialist for over 6 years now, what and where does one need to focus with regard to SEO in this…

A new trend in Silicon Valley, Vibe Coding, is driving an exponential acceleration in how quickly engineers can develop products and algorithms. This approach aligns with principles outlined by Google…

YouTube Creator Liaison Rene Ritchie has advised content creators on adapting to YouTube’s upcoming mid-roll advertising changes. These changes take effect on May 12 and will alter how ads appear…

The plaintiffs in an antitrust lawsuit against Google filed a revised proposed final judgment for the judge in the case to consider. The proposal comes after a previous ruling where…

New research shows that ChatGPT, Claude, and other AI systems leave distinctive “fingerprints” in their writing. Here’s how you can use this knowledge to identify AI content and improve your…

The search and marketing community should pay closer attention to YouTube. According to the latest Global Digital Report, YouTube.com is the second most visited website in the world, behind Google.com…

PPC reporting has always been both essential and frustrating. It’s essential to keep clients engaged by informing them of the results you’re driving. But it’s also frustrating because of data…

Google has released a new episode in its “SEO Office Hours Shorts” video series, in which Developer Advocate Martin Splitt addresses a question many website owners face: Should all 404…

Google has discontinued its Page Annotations feature in the iOS app, which automatically added search links to webpages. The feature was introduced late last year and converted certain website text…

Feeling tapped out when it comes to creative content ideas? If you feel like you’ve done it all, I challenge you to explore these 14 uncommon types of content. Many…

This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to increase sign-ups, sales, or demo requests from your landing page? How can…

A new study on Google search behavior examines changes in clickthrough rates across industries. The data correlates with increased AI Overviews (AIOs) in Google’s search results. Research from Advanced Web…

Historically, Google has been the default for most marketers, especially when it comes to pay-per-click (PPC) advertising. However, for low-budget accounts, the question arises: Is Google Search the best value…

Putting together an actionable strategy to keep your organization relevant in the ever-changing search marketing landscape is harder than ever. To help support your organization through this journey, this guide…

Google announced an expansion of its AI-powered search features, enhancing AI Overviews with Gemini 2.0 and introducing a new experimental “AI Mode.” AI Overviews With Gemini 2.0 Google has upgraded…

Google has updated its Search Central documentation to include details about AI Mode in its robots meta tag specifications. This update coincides with the rollout of AI Mode via Google…

In a recent podcast interview, Matt Mullenweg shared his informal plans for ensuring the future of WordPress. He outlined several areas where WordPress is taking advantage of technological changes, including…

Today’s Ask an SEO question comes from Colin in London, UK. “My question is about duplicate content. I work for a group of schools in the UK. We have 21…

Google has launched its Vision Match feature for all mobile users in the United States, following a successful test run in Google Labs. This tool solves an everyday challenge for…

In an ever-increasing world of messy attribution – thanks to privacy law changes, differing platform conversion tracking methods, new sources emerging like AI, and even just continuing to deal with…

Google has rolled out a new feature for Google Business Profiles that makes it easier to collect customer reviews. You can now generate custom QR codes that, when scanned, direct…

A new study by SE Ranking examines how AI search tools handle Your Money or Your Life (YMYL) queries. The research compared Google AI Overviews (AIOs), ChatGPT, and DeepSeek across…

The expected AIO-pocalypse hasn’t happened, at least not in the form we expected. Instead of a meteor impact, it looks more like climate change: slowly raising temperatures that cause natural…

Lalindra from Ontario asks: “Does the dwell time and user engagement after clicking on Google Ads impact search engine rankings? If yes, since when has this been in effect?” That…

Google’s John Mueller used an AI-generated image to illustrate his point about low-effort content that looks good but lacks true expertise. His comments pushed back against the idea that low-effort…

Google is making big moves in 2025, and unsurprisingly, AI is at the heart of it all. In a recent update, Vidhya Srinivasan, Google’s VP and GM of Ads and…

BrightLocal has released a new report analyzing 15 years of consumer review behavior data. The findings reveal shifts in how people research and buy from local businesses. Here’s more about…

Google Shopping isn’t just about bidding and budget management – it’s about feeding Google the best possible data. Unlike traditional search ads, where keywords dictate targeting, Shopping campaigns rely on…

With the rise in ecommerce, we live in a borderless world. Someone sitting on one side of the world could be shopping with a business on the other. This is…