YouTube CEO Neal Mohan announced that the platform’s short-form video format now generates 200 billion daily views during a keynote address at the Cannes Lions International Festival of Creativity. The…

Building on our previous exploration of Agentic SEO’s ideation capabilities, this article takes a closer look at the second pillar: Audit. As promised, we’ll look at how AI agents can…

Google is rolling out Search Live with voice features through its AI Mode Labs experiment. You can now have natural, spoken conversations with Search while receiving web links in real-time.…

Wix announced it is acquiring Base44, an AI-powered coding platform that enables users to create software and applications with natural language prompts, no coding experience necessary. The acquisition is a…

Yoast announced the addition of llms.txt capability to both the premium and free versions of their SEO plugin. Users can now add llms.txt files to their sites to future-proof them…

This post was sponsored by MarketBrew. The opinions expressed in this article are the sponsor’s own. Is Google using AI to censor thousands of independent websites? Wondering why your traffic…

Today’s Memo is a download straight from my brain about the current state of Search and AI. So much happened in the last few weeks, and I haven’t had a…

This week’s Ask an SEO question about affiliate strategies comes from Mike R: “How is AI changing affiliate marketing strategy in 2025? I’m concerned my current approach will become obsolete…

Keywords that contain recipe intent are triggering Google AI Overviews; however, keyword phrases that expressly ask for recipes are triggering the normal recipe rich results. SEOs on social media are…

Google has updated its Search Console documentation, confirming it includes AI Mode data in Performance reports. This is a change to note when reviewing your metrics, as it may impact…

Right now, CMOs are navigating a fast-moving environment, marked by economic pressures, new technologies, and shifting consumer expectations. The pressure to demonstrate impact while adapting to new platforms, regulations, and…

To my fellow marketers, I first wrote this title in the summer of 2020, back when I thought, “Wow, surely things couldn’t get worse.” Needless to say, I was wrong.…

OpenAI quietly updated ChatGPT search to improve search query understanding, provide more comprehensive answers, and better handle longer dialogs. What Changed In ChatGPT Search? OpenAI noted multiple improvements but they…

Google has launched Audio Overviews, a new test feature in Search Labs. It creates audio summaries of search results using Google’s latest Gemini AI models. How Audio Overviews Work Audio…

Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. From BlueSky to TikTok, LinkedIn to Patreon,…

Google’s Search Relations team has explained why their SEO advice often sounds vague or comes with conditions, such as “it depends.” In a recent Search Off the Record podcast, team…

Google’s CEO, Sundar Pichai, responded to concerns about the impact of recent changes in Search and was repeatedly asked to clarify his position on the web ecosystem and how it…

Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected. Google is removing seven structured data features from search results.…

Google has confirmed an ongoing disruption that is preventing some results from appearing in Google Lens, Discover, and Voice Search. According to the company’s Search Status Dashboard, the incident began…

Regular audits are one of the foundational workflows in any paid media strategy. Whether you’re investigating account anomalies, evaluating growth opportunities, or preparing to transition strategies or vendors, audits are…

The launch of ChatGPT blew apart the search industry, and the last few years have seen more and more AI integration into search engine results pages. In an attempt to…

This post was sponsored by Cloudways. The opinions expressed in this article are the sponsor’s own. Have you ever woken up to a 3 AM client website panic? Did your…

Google removes robots.txt guidance for blocking auto-translated pages. This change aligns Google’s technical documents with its spam policies. Google removed guidance advising websites to block auto-translated pages via robots.txt. …

The new AI Mode is rewriting the rules of search. Are you ready? Google’s AI-generated answers are starting to dominate the SERPs, pushing traditional results further down the page. If…

Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate this growth, with digital channels encompassing search and social media forecast to…

The new AI Mode tab in Google’s results, currently only active in the U.S., enables users to get an AI-generated answer to their query. You can ask a detailed question…

Today’s question centers on the differences in Google Analytics 4 and Google Search Console measurement: “I’m reaching out for help with a puzzling issue in Google Analytics 4 (GA4). We’ve…

Google is offering voluntary buyouts to employees across several of its core U.S.-based teams, including Search, Ads, engineering, marketing, and research. The offer provides eligible employees with at least 14…

YouTube has announced that Posts will now appear in the Shorts feed. This change allows users to see and interact with Posts while watching short videos. How the Feature Works…

Google’s John Mueller used a clever technique to show the publisher of an educational site how to diagnose their search performance issues, which were apparently triggered by a domain migration…