Category: SEO news

Do you know what makes paid social campaigns effective? Do you know how to identify opportunities for improvement? Whether you’re…

Core Web Vitals measure page experience signals to ensure an engaging user experience for search users. But can Core Web…

This post was sponsored by News & Editorial SEO Summit. The opinions expressed in this article are the sponsor’s own.…

Looking to open or grow new marketing channels for your business? Pinterest is now considered a top search engine as…

Microsoft Clarity integration with Microsoft Advertising is now available to users as part of a pilot program, and most existing…

To succeed in Enterprise SEO, you need a team. You’ll deal with multiple stakeholders and groups – and even though…

Microsoft announced IndexNow, a major evolution in how all search engines can discover and index content. IndexNow is open source…

Nobody likes a slow website. When a webpage takes too long to load, not only does Google take notice but…

Google updated the requirements for review structured data. Failure to follow Google’s structured data requirements can make a web page…

Need to gain insight into the budgets, keywords, and product ads driving your competitors’ paid search campaigns? Learn a tactical…

One of the longest-running debates in SEO happens to involve the length of content and whether it has an impact…

Is click-through rate a Google ranking factor? Let’s ask Google. Screenshot from Seach for [is cta a ranking factor], October…

The United States Federal Trade Commission (FTC) sent notices to over 700 companies about fake reviews and misleading endorsements. The…

Are you consistently creating content that performs well on Google? Do you want to know if you stand a chance…

In a Google’s Office Hours hangout, John Mueller answered a question about how to use heading tags for pages about…

Google’s John Mueller in an Office-hours hangout answered a question about whether a big a site with thousands of indexed…

Are your paid social campaigns generating the results you want? B2B (and specifically SaaS) brands may not be able to…

Google’s John Mueller answered a question about how Google processes a site move, in particular if the site move might…

As PPC account managers, we’ve always had to do a lot of reporting to keep our stakeholders informed. Now with…

With every website, there is always a greater opportunity to optimize than there is time or resources to implement. Businesses…

For anyone planning on having a long-term career in the marketing field (or seeking a pay raise or promotion at…

Remember when people said social media was just a fad? Its power has become clear – and it continues to…

Google’s John Mueller says work on improving your website’s content, rather than implementing technical fixes, when recovering from a broad…

So you’ve brought a new, innovative product to market. Or maybe you found a way to put a new twist…

When it comes to SEO, all things are not created equal. What defines your business as “enterprise” typically comes down…

Google explains what it means when it suggests separating content by user intent, such as one place for information-based content…

Google Search on mobile is getting updated with continuous scrolling, which will automatically populate more results when users scroll to…

Which SEO tasks do you spend the most time working on? Everyone has their own way of working, but there…

Since the arrival of GPT-3, content generators have multiplied the use cases for SEO. It seems a bi-monthly update to…

A WordPress proposal admits it is falling behind Wix and similar platforms and suggests they need to create a performance…