How to Future-Proof Your SEO Strategy with Relevance Engineering
What is AI Mode? Google announced that as of May 2025, AI Mode would be available to all users in the United States, with plans for a broader international rollout…
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What is AI Mode? Google announced that as of May 2025, AI Mode would be available to all users in the United States, with plans for a broader international rollout…
Google is forever telling us that AI search is better quality… When they get to a decision to click out, it’s a more highly qualified click… What we hope to…
AI is all anyone can talk about right now–and for good reason. It’s on track to drive change at a scale we haven’t seen since the industrial revolution. But in…
This edited excerpt is from Human-Centered Marketing by Ashley Faus ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. Mapping content to the traditional funnel adds no…
I became interested in automotive SEO after buying a new car and getting some repairs done on my old one at the same time. I found the dealerships and repair…
AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and data about AI usage has meant that everyone has been…
Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords, where the traffic and conversions lived. However, that changed when Google and OpenAI turned most…
This post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own. We’ve all felt it, that sinking feeling in your stomach when your site…
Jill Whalen, a true SEO pioneer, recently passed away. Although she has been retired for over ten years, her influence continues in the marketing-first SEO practices she advocated that are…
OpenAI CEO Sam Altman says ChatGPT has moved beyond being a Google alternative. Instead, the platform is increasingly focused on helping users complete complex tasks and workflows. Speaking at Y…
YouTube is rolling out updates to its Advanced Mode analytics in YouTube Studio. The changes are designed to make data easier to access and interpret, particularly for creators and marketers…
As emerging technologies, particularly AI, reshape B2B marketing strategies, many organizations are shifting resources toward digital transformation to remain competitive. However, sidelining traditional marketing tactics to prioritize innovation can be…
I don’t think this result will come as a surprise to anyone. Websites that get more traffic in traditional organic search also get mentioned more in AI Search. Popular sites…
Google AI Mode, which officially launched in May 2025 and is now available to all U.S. users without a waitlist, represents a significant step forward in how we engage with…
SCL Deep Dive APAC 2025: Community Speakers and a New Format Stay organized with collections Save and categorize content based on your preferences. Monday, June 23, 2025 We hope you’re…
Links still matter; that hasn’t changed. While tactics have evolved, they are still one of the key signals search engines use to understand authority. In the original Whiteboard Friday video,…
The most exciting moment of your new WordPress project is right at the beginning. You have an idea that one day, you hope will soon be shared with the world.…
Google’s Martin Splitt and Gary Illyes recently addressed a common question in search marketing: how technical do SEO professionals need to be? In a Search Off the Record podcast, they…
Localizing done right can deliver serious value. Done wrong, it becomes a black hole of resources with little to show for it. To help you get it right, I turned…
When it comes to enterprise SEO, you need more than just the basics. You need tools that scale, provide deep insights, and plug seamlessly into your WordPress ecosystem. Enterprise businesses…
If your brand doesn’t resonate on a deep level with your target audience, then pouring time and energy into aesthetics and clever messaging is a waste of resources. Real brand…
If you’re not familiar with embeddings, think of them as mathematical representations of meaning. Instead of storing your literal search history, Google converts your behavior into numbers that capture relationships…
TikTok will remain operational in the U.S. through September 17, as negotiations over a potential ownership deal continue. President Donald Trump issued a third executive order delaying enforcement of the…
Paid media offers one of the fastest ways to promote a business event and get the right people to take action. Event campaigns are not just regular ads with a…
For Gen Zs, TikTok isn’t just a social feed. It’s a search engine: Nearly 1 in 10 Gen Zers are more likely to rely on TikTok than Google as a…
As AI search redefines visibility, brands must shift from ranking to relevance. This is where leadership must step up. The post Aligning The CIO, CFO & CMO For Search‑Driven ROI…
AI assistants are rewriting the rules when it comes to visibility on the web. The websites they mention are chosen based on different criteria than traditional search rankings. Instead of…
Wondering if AI Overviews (AIOs) are stealing your clicks? Are these AI answer engines eating into our traffic, or just changing the shape of it? Google’s AI Overviews now appear…
There are three types of marketing leaders right now: The one worried about performance and just had enough time in leadership meetings to hear what everyone else’s opinion is on…
Stop chasing traffic and trends without the data. We know that SEO strategies need to be more agile than ever, but staying grounded in your brand’s roots will consistently be…